Real Affinity (RAF) is an AIM listed direct marketing and communications specialist. It was floated on AIM in March 2001 and was effectively taken over when Navigator reversed into it in February 2004. Its current market value is around 2.2 million.

It has extensive blue chip clients, including: Imperial Tobacco, Green Flag Motoring Assistance, InterContinental Hotel Group, Rizla, Procter & Gamble, DaimlerChrysler, European Athletic Association, Sports Technology Group, Campina, Puma, Umbro, Sage, Fox Kids TV Europe and institutions ranging from the English Schools FA to the Institute of Thai Culture.

Extracts from the results published 5 August 2004 for the year ending 31 March 2004:
The overall margin on gross profit to sales of the Company grew by 25% to 52% over the previous year. Operating expenses were tightly controlled and reduced by 864,248 against the previous year. Operating profit in the period under review before depreciation and amortisation rose by 141% to 256,300 against a loss of 529,466 for the previous year.
The chairman stated: I remain confident that should positive market conditions prevail the Company will be able take significant steps forward in the coming year!

Thursday's Leaders & Laggards
MoneyAM
Real Affinity, Prime People, Spirent, Courts, Xpertise Group, Smith & Nephew, Property Fund Management, lastminute.com in focus...

Notable LEADERS today include Real Affinity, which stormed ahead 40% to 0.875p on the release of greatly improved final results.

Prime People were ahead 27.7% at 5.75p after announcing the sale of Portfolio International Limited to PSD Group for a reported 1.95m.

Spirent climbed 16.7% to 55.75p after releasing a good set of interim results.

Courts recovered by 14.2% to 100p after confirming details of an improved credit facility. This reversed the recent trend which saw them appear in the MoneyAM Constant Fallers list.

Baltimore Technologies, up 16.3% at 26.75p and Global Energy, better by 20.6% at 140p were among the other main leaders today.

Notable LAGGARDS today include Xpertise Group, down 16.6% at 1.25p, despite posting improved results, suffering from profit-taking after ecent gains.

Smith & Nephew were down 13.6% at 460.5p when results featured a fall in US sales and spooked the market.

Property Fund Management slipped 12.9% to 107.5p after issuing a profits warning and lastminute.com dipped 11.9% to 111p when worries about forward earnings emerged from their results published today.

For you guys :

Smaller companies spotlight
Pat Lay's
small caps, This Is Money
5 August 2004


Real

A growing confidence in the media sector helped Real Affinity, the Aim-listed direct marketing and communication group, to reduce pre-tax losses to 37,770 from 1,298,000 in the year to end March. Chairman Tony Douglas says he is confident the company is now positioned to increase the value of its business and enhance shareholder value.

http://www.dailymail.co.uk/pages/dmstandard/frame.html?in_bottom=http:%2F%2Fwww.thisismoney.com%2Fnews.asp&in_page_id=1804

Also :

Beyond the Footsie: Thursday close
5 August 2004, This Is Money

Press mention : Daily Mail Newspaper

But on the upside with small caps, Real Affinity shares topped the gainers board, bouncing back strongly after recent falls, adding 0.38p to 1p - a gain of over 61% in value - after the company disclosed much-reduced pre-tax losses in the year to end-March.

Real Affinity's turnover, however, dropped 23% because of the group's continued withdrawal from low margin media activity and the absence of repeat business from one of its major clients.

An improvement in sales is expected in 2005, the group said.

http://www.thisismoney.com/20040805/nm81162.html

Just wonder how much this is worth to them:

LONDON (AFX) - Real Affinity PLC said its sports marketing arm Navigator has
signed a major agreement with the European Athletic Association ('EAA') to
provide the marketing of the partnership/sponsorship packages which form part of
the EAA'sChampionship Series of events.
Commercial rights to the Series, including the broadcast contract already in
place with the European Broadcast Union ('EBU'), are valued at around 40 mln
eur.
The EAA is responsible for a range of high profile international athletics
events including the programme showpiece, the European Championships, to be held
in Gothenburg, Sweden in August 2006, the European Indoor Championships and the
annual SPAR European Cup and SPAR European Cross Country Championships.

Top % Gainers
# EPIC Name Price Chg %
1 RAF Real Affinity 1.0 0.375 60.0
2 PRP Prime People 5.75 1.25 27.7
3 WGT Wigmore Group 0.265 0.05 23.2

Monthly averages
Date Open High Low Close
Aug 04 0.88 1.00 0.62 1.25
Jul 04 1.00 1.25 0.50 0.79
Jun 04 1.25 1.38 0.62 1.19
May 04 1.25 1.38 1.12 1.30
Apr 04 1.38 1.44 1.12 1.25
Mar 04 1.38 1.62 1.00 1.44
Feb 04 1.38 1.62 1.38 1.48
Jan 04 1.69 1.75 1.38 1.47
Dec 03 1.50 1.75 1.31 1.69
Nov 03 1.62 1.73 1.25 1.50
Oct 03 1.50 1.85 1.25 1.34
Sep 03 1.50 2.25 1.50 1.50
Aug 03 1.00 1.75 0.75 1.65
Jul 03 0.80 1.23 0.75 0.75
Jun 03 0.50 1.50 0.50 0.75
May 03 0.50 0.88 0.50 0.50
Apr 03 0.25 1.15 0.25 0.88
Mar 03 0.50 0.75 0.25 0.25
Feb 03 1.25 1.25 0.50 0.50
Jan 03 1.25 1.70 1.25 1.25
Dec 02 1.25 1.75 1.25 1.25
Nov 02 1.25 1.60 1.25 1.25
Oct 02 2.25 2.70 1.25 1.25
Sep 02 2.25 2.80 1.75 2.25
Aug 02 2.50 3.24 2.25 2.25
Jul 02 4.00 4.00 2.00 2.50
Jun 02 4.00 4.00 4.00 4.00
May 02 5.50 5.65 3.00 4.00
Apr 02 6.00 6.00 4.00 5.65
Mar 02 6.65 6.65 6.00 6.00
Feb 02 6.65 6.65 6.50 6.50
Dec 01 6.50 7.80 6.50 7.80
Nov 01 5.65 7.80 5.65 7.80
Oct 01 7.60 8.90 6.50 7.00
Sep 01 12.90 12.90 7.00 8.00
Aug 01 9.70 13.30 9.70 11.50
Jul 01 10.60 10.60 8.50 9.60
Jun 01 10.00 11.80 10.00 11.80
May 01 11.80 12.00 10.50 10.60
Apr 01 11.30 12.00 10.10 11.80
Mar 01 9.80 11.30 9.75 11.30

Real Affinity seems to be getting it right:

2 July 2004

LONDON (AFX) - Real Affinity PLC said Navigator, its UK sports marketing
unit has won a two year contract worth more than 100,000 stg from Sports
Technology Group PLC to develop brand awareness of the TIPAS products and
services worldwide and to implement an integrated marketing strategy.
TIPAS has extensive functionality covering areas like detailed athlete
registration, sports science, sports medicine, coaching and performance
analysis, lifestyle management, and video analysis on demand.
Real Affinity acquired Navigator in February 2004.
newsdesk@afxnews.com
ra

LONDON (AFX) - Real Affinity PLC cut its pretax loss in the year to
end-March but saw turnover drop 23 pct because of the group''s continued
withdrawal from low margin media activity and the absence of repeat business
from one of its major clients.

An improvement in sales is expected in 2005, it said.

The board said it has achieved a resolute strengthening in the underlying
financial position of the group during the year. Although the business climate
remained very competitive, the company benefited from an improvement in
confidence within the media sector last year, it said.

Pretax loss dropped to 37,770 stg from a loss of 1.3 mln stg a year earlier
and turnover was 4.6 mln stg, down from 5.96 mln.

The group''s direct marketing subsidiary, Ladders, continued to be profitable
during the second half of the year and increased its full year profits by 148
pct to 285,488 stg from last year''s loss of 600,337 stg. The board said it is
actively seeking new business for Ladders after the decision by the Royal Mail
to remove its Parcelforce contract.

The board said the development of Onstate is progressing under new
management, and it has increased and enhanced both internal and external
partnerships. ""We are seeing positive signs of increased activity from existing
clients and an upturn in new opportunities amongst prospects.""

Going forward, the board said it will be focusing on the organic growth
potential of existing subsidiaries plus it will be reviewing the appropriate
opportunities for the development of skills and services to clients through the
continued expansion of the group.

At Onstate, the first quarter saw an upturn in the volume of projects won
from the business to business and education sectors. In addition it has been
closely working with Navigator on some exciting new projects. During the second
half of the year, a joint venture will be formally launched to deliver a new
web-based education service across the UK, the company said.

It said the opportunities for further expansion through acquisitions that
enhance the services that Real Affinity can offer its clients are constantly
being reviewed.

""We expect this to be a prominent feature of our activities for the coming
year.""

newsdesk@afxnews.com

slm/

A nice 404K buy has just gone through.

Still seems well overvalued against tangible assets, unless you think it's going to start making whopping profits IMO.

Rgds
dell

dell314: You may think that but they've really brought costs under control and I like that 50% margin on business which is excellent. Navigator also seems a brilliant buy. With a market cap of around 2 million and turnover of around 5 million, they have a great chance of breaking into profit especially if they can keep those profit margins going.

I would expect one or more of the financial papers will run an article on this stock; Investors Chronical, Shares Magazine etc. Great results from a company that seems set to transform itself.

MMs don't seem to have much stock. Maximum online buy is currently 37500 at 1.25p. Wouldn't take much buying to see these fly.

From Friday's Daily Mail:

Market Report by Geoff Foster

Direct marketing and communications specialist Real Affinity improved 3/8p to 1p following substantially reduced annual losses of 37,500 from 1.3 million.

From another BB:

grevis worth mentioning that the numbers reported yesterday do not include any revenue from the recently announced marketing deal with EAA or the recent contract win by Navigator subsidary.

LONDON (AFX) - Real Affinity PLC cut its pretax loss in the year to
end-March but saw turnover drop 23 pct because of the group's continued
withdrawal from low margin media activity and the absence of repeat business
from one of its major clients.
An improvement in sales is expected in 2005, it said.
The board said it has achieved a resolute strengthening in the underlying
financial position of the group during the year. Although the business climate
remained very competitive, the company benefited from an improvement in
confidence within the media sector last year, it said.
Pretax loss dropped to 37,770 stg from a loss of 1.3 mln stg a year earlier
and turnover was 4.6 mln stg, down from 5.96 mln.
The group's direct marketing subsidiary, Ladders, continued to be profitable
during the second half of the year and increased its full year profits by 148
pct to 285,488 stg from last year's loss of 600,337 stg. The board said it is
actively seeking new business for Ladders after the decision by the Royal Mail
to remove its Parcelforce contract.
The board said the development of Onstate is progressing under new
management, and it has increased and enhanced both internal and external
partnerships. "We are seeing positive signs of increased activity from existing
clients and an upturn in new opportunities amongst prospects."
Going forward, the board said it will be focusing on the organic growth
potential of existing subsidiaries plus it will be reviewing the appropriate
opportunities for the development of skills and services to clients through the
continued expansion of the group.
At Onstate, the first quarter saw an upturn in the volume of projects won
from the business to business and education sectors. In addition it has been
closely working with Navigator on some exciting new projects. During the second
half of the year, a joint venture will be formally launched to deliver a new
web-based education service across the UK, the company said.
It said the opportunities for further expansion through acquisitions that
enhance the services that Real Affinity can offer its clients are constantly
being reviewed.
"We expect this to be a prominent feature of our activities for the coming
year."

This company certainly seems to be on the up. It reminds me of other shares I've bought in the last six months that have since done extremely well. Reversing 'Navigator' into Real Affinity seems to have brought a new dynamic to the company and 'Ladders' has turned in excellent results.

Like many small companies RAF went through a rather tough period between 2002 and 2003. Their latest results show they've finally turned the corner and have won some splendid contacts in recent months.

They've done an excellent job in reducing costs and with those new contacts in tow, I would would expect turnover to show a substantial increase over the next 12 months.

This stock has had very little press exposure todate and it's therefore encouraging to find a nice little mention in the Daily Mail on Friday.

RAF deserves a higher rating. It's now debt free and is valued at less than 50% of turnover. As the market becomes more aware of its potential, this stock should be capable of climbing well above its current price.

Good luck!

Extracts from the results published 5 August 2004 for the year ending 31 March 2004:
The overall margin on gross profit to sales of the Company grew by 25% to 52% over the previous year. Operating expenses were tightly controlled and reduced by 864,248 against the previous year. Operating profit in the period under review before depreciation and amortisation rose by 141% to 256,300 against a loss of 529,466 for the previous year.
The chairman stated: I remain confident that should positive market conditions prevail the Company will be able take significant steps forward in the coming year!

I am reminded of the saying "if you find yourself in a hole......stop digging". I am a shareholder and remain committed.
regards

Top percentage gainers today

EPIC Name Price Chg %
1 AIN ARCON INT. EUR0.10 30.5 27.45 900.0
2 WRN WORTHINGTON GRP ORD 10P 21.0 18.5 740.0
3 CMG CROMA GRP ORD 5P 6.25 1.5 31.58
4 SYN SYNSTAR ORD 1P 99.25 21.0 26.84
5 PET PETREL RES ORD EUR0.0125 51.5 9.5 22.62
6 RAF REAL AFFINITY ORD 0.1P 1.125 0.125 12.5

From another BB:

james 2 - 9 Aug'04 - 09:44 - 60 of 61


Grevis - the results only included 2 months of Navigator, so a full year assuming same level of sales/earnings for navigator would be :

Sales 1,485k
Earnings 1,067k

The business(navigator) contributed positively in terms of sales of #247,660
since the deal was completed in February 2004 and achieved a net profit before
tax of #177,823 (pre group mgmnt charge)

So already you can expect at least an extra 1.2 million of sales & 0.9 of income before tax (pre group mgmnt charge) in the next results ?

For you guys : press mention which will appear in tomorrow's Daily Mail.

Beyond the Footsie: Monday close
9 August 2004, This Is Money

Meanwhile, bullish broker comment kept Real Affinity 0.25p higher to close at 1.25p. House broker Seymour Pierce reckons the company will grow organically and via acquisition.

http://www.thisismoney.com/20040809/nm81252.html

as am showing a 50% loss currently need c 1.5+p - the news is good then for RAF?
have the chocks been removed?

Very droll m100.
regards

thanks - might go over some peoples heads - (I hesitated at...is this a flyer?)

with the acquisition - would have thought these would have been moving along a bit by now?

Looks rather cheap now. Would say it's priced to go under !

Over sold, unloved, unwanted, no trades....


It's going higher.

Result of EGM/Statement
Real Affinity plc
The Board of Real Affinity plc, ("Real Affinity" or "the Company"), the AIM
quoted marketing services group, confirms that all Resolutions were passed at
today's EGM.

The Board also made the following statement :

"As stated at the time of the interim results, the first half of the year was
focused on reducing the fixed cost base and this has been achieved successfully,
without damaging the underlying business.

"Staff costs have been reduced by an annualised sum of #550,000 net, with a
further #120,000 saving on office rental and other costs. In total the cost base
has been decreased by approximately 19%. A large proportion of the redundancy
costs, and all of the office relocation costs, were incurred and expensed in the
six month period to 30th September 2005.

"Trading across all divisions subsequently has improved; with a number of
significant new business or incremental business wins from Card Protection Plan,
Teletext, EMC BV, and, through a co-operative arrangement with another agency,
projects with Honda and Mercedes. The Company has achieved record sales in two
of the last five months and made an operating profit, after plc costs, in
January 2006. The Board is optimistic that this growth will continue across
each of its operating subsidiaries."

In summary, Gerard Corcoran, Group Chief Executive, Real Affinity plc,
commented: "The Board is now looking to build on all the hard work of the
management and staff over the past ten months. Whilst we are seeing the improved
performance in the second half of the current financial year, the full benefits
of the rationalisation programme will be seen in the 2006/7 financial year. We
now have a stronger underlying business, with a quality client base that we can
expand upon. We are also implementing a new group structure which will provide a
greater focus for the business and accelerate our growth potential."

The Company also announced last week that Stuart Pearson, the Non-Executive
Chairman, had stepped down. The Company is still in discussions with the new
management of Langbar regarding the recovery of costs in relation to the lapsed
bid but, prudently, any possible payment has been excluded from budgets going
forward.

Indeed, it is looking good, plus price is cheap. people made a killing back in september. good luck on it. am in.

Good news today!

LONDON (AFX) - Marketing services group, Real Affinity PLC said its wholly-owned sports and leisure marketing unit, Navigator, has entered into a multi-year agreement with the International Offshore Team Association (IOTA).

Under the deal, effective March 1, Navigator will be IOTA's sole and exclusive worldwide representative responsible for securing partners, sponsors, suppliers, licensing and merchandising for the UIM Class 1 World Powerboat Championship.

The Championship comprises a minimum of eight Grand Prix throughout the world. The 2006 season commences with the Qatar Grand Prix in Doha at the end of this month.

newsdesk@afxnews.com

Yep certainly was. Heres the actual RNS

Re Agreement

RNS Number:2531Z
Real Affinity PLC
03 March 2006

FOR IMMEDIATE RELEASE 3 March 2006

Real Affinity plc
Agreement with IOTA

Real Affinity plc, ("Real Affinity" or "the Company"), the AIM-quoted marketing
services group, announces that Navigator, its wholly-owned sports and leisure
marketing subsidiary, has entered into a multi-year agreement with the
International Offshore Team Association ("IOTA").

Under the agreement, which is effective from 1st March 2006, Navigator will be
IOTA's sole and exclusive worldwide representative responsible for securing
partners, sponsors, suppliers, licensing and merchandising for the UIM Class 1
World Powerboat Championship. ("Class 1"). Under the Chairmanship of His
Excellency Sheikh Hassan, Class 1 sets the standards with state of-the-art boat
design and leading edge technology. The Championship comprises a minimum of
eight Grand Prix throughout the world and features modern 42ft, twin-engined
900hp composite catamarans, capable of speeds exceeding 160mph. The 2006 season
commences with the Qatar Grand Prix in Doha at the end of this month.

Gerard Corcoran, Group Chief Executive, Real Affinity plc, commented:

"We are extremely pleased with this latest contract win, which provides further
testimony to Navigator's ability to offer customer-focused solutions within the
highly competitive international sports marketplace. We look forward to working
closely with IOTA to develop new commercial opportunities for Class 1."

ENQUIRIES:

Real Affinity plc Tel: 01274 421700
Gerard Corcoran, Group Chief Executive
Brent Fitzpatrick, Non-Executive Director

Bankside Consultants Tel: 020 7367 8888
Susan Scott/ Daniela Hale


Notes to Editors:

About Real Affinity

Real Affinity provides integrated marketing and communications services, from
brand building and direct marketing to web consultancy for a wide range of blue
chip clients. With offices in London and Bradford, it has a number of
subsidiaries including Navigator, the sports and leisure business; Holly Benson,
the full service marketing communications agency; Ladders, a direct marketing
subsidiary; and Onstate, its digital web agency.


About IOTA - International Offshore Team Association

Founded in 1987 the International Offshore Team Association (IOTA) is the
officially sanctioned organiser, promoter and worldwide television and
commercial rights holder of the U.I.M. Class 1 World Powerboat Championship. It
represents the collective interests of all teams competing in the championship
and has Qatar's Sheikh Hassan bin Jabor Al-Thani as Chairman.

ENDS

Agreement with YBS

RNS Number:8270B
Real Affinity PLC
24 April 2006

FOR IMMEDIATE RELEASE 24 April 2006


Real Affinity plc

Onstate subsidiary to provide Yorkshire Building Society
with enhanced e-CRM solutions

Real Affinity plc, the AIM-quoted marketing services group, announces that
Onstate, its wholly-owned online marketing subsidiary, has entered into an
agreement with Yorkshire Building Society ("YBS") to re-design and manage the
Web marketing of key YBS products, including mortgages, loans, savings and
insurance. Onstate will also be responsible for refreshing YBS banner
advertising and managing its email communications to improve its relationships
with existing customers.

Additionally Onstate will be devising an online campaign to support a national
competition that initially was conceived as a direct marketing initiative to be
run in YBS branches. As part of this campaign, Onstate will create a suite of
banner ads to drive users from various portals to a dedicated landing page to
facilitate customer data capture. Going forward, Onstate is looking to assist
YBS in entering new financial market niches and building new online sub-brands,
as well as introducing viral marketing techniques.

Gerard Corcoran, Group Chief Executive, Real Affinity plc, commented:

"This represents a significant new customer win for Onstate. We look forward to
working closely with Yorkshire Building Society to grow its customer base and
build brand awareness through creative and targeted email campaigns and to
enhance its existing customer relations via introducing online audit trails."

- Ends -

Notes to Editors:

About Real Affinity
Real Affinity provides integrated marketing and communications services, from
brand building and direct marketing to web consultancy for a wide range of blue
chip clients. With offices in London and Bradford, it has a number of
subsidiaries including Navigator, the sports and leisure business; Holly Benson,
the full service marketing communications agency; Ladders, a direct marketing
subsidiary; and Onstate, its digital web agency.

About Yorkshire Buiding Society
Yorkshire Building Society is one of the largest building societies in the UK.
The main business activities of the society are the provision of mortgages,
savings accounts, insurance and share plans. YBS has a national presence,
serving its 1.8 million members through a network of 131 branches and 75
agencies. YBS also offers Internet savings facilities, such as Internet Saver
and eISA.

ENQUIRIES:

Real Affinity plc Tel: 01274 421700
Gerard Corcoran, Group Chief Executive

Bankside Consultants
Susan Scott/Daniela Hale Tel: 020 7367 8888

Let the contracts roll in. Better revenue figures for this year.

MM buy today !

Director bought 30M shares today

Good luck with anything that still has the bitter after taste of Langbar International!

Put that behind you SW. May be able to recoup some losses here.
Good luck

Very oversold and certainly a better business model than some microcaps have far higher market caps.

What a buying opportunity.

http://www.yorkshirepost.co.uk/ViewArticle.aspx?SectionID=56&ArticleID=3068218

This is priced to go bust.It got tainted in the old LGB days and has not recovered.There are many other stocks out there far worse off than RAF and trading at a huge premium.

The shell is probably worth the present market cap and if the results do suprise then the reward should be very significant.

As they say not for widows and orphans but when a million costs 320 it's a worth while gamble for some.

Starting to move higher.Seems as though the drop was only due to retail sellers.

Well considering this was priced to go bust I am very pleased with the results today.

Keeps moving higher.MMs seem to be controlling the rise like they did the fall.

Strong buying today and news

Financial News
Wednesday October 31, 07:02 AM
Major New Order

Real Affinity plc

850,000 contract with WH Smith


Real Affinity plc ("Real Affinity" or "Group"), the AIM-listed
marketing services group, announces that it has agreed an extension
of (Advertisement)

its current partnership with retail giant WH Smith plc to manage
their travel service requirements. The contract is worth in excess
of 850,000 over the next three years.

It will see Swindon-based Real Affinity Events, the event management
arm of the Group become the sole supplier of travel, accommodation,
meeting and conference services to WH Smith for the next three years.

WH Smith has taken the strategic decision to contract one agency to
deliver all of its conferencing, meeting, travel and accommodation
requirements for 3 years following a thorough analysis of its entire
supply chain. Key to the award of this contract was the ability to
deliver to exacting quality and performance targets. WH Smith has
640 high street and travel stores at airports, train stations and
motorway service area locations.


Anita Lowe, Chief Executive of Real Affinity Events commented:

"This significant contract award builds on Events' existing strong
commercial relationship with WH Smith. It proves once again the
faith our clients have in us and demonstrates what can be achieved
when you deliver consistently on both performance targets and
quality.

"It also highlights Real Affinity's ability to deliver flexible yet
tailored solutions to major blue-chip customers and illustrates the
stronger service offering that the Group is now able to provide."

31 October 2007

For further details, please contact

Momentum still here following last weeks rise.

Trading statement out.