What is happening was slowly going up, past week down 25% Good entry or further down.

I hope the Septics get the $700 billion loan through in the next few days otherwise I can see the FTSE tanking.

Broker concensus is leaning towards being bullish now.

Was taken back by the 2 Strong Buy recos on the stock.

Obviously a lot of brokers are waiting for near term results (neutral cases) but things are certainly looking up from a analyst view.

from Digital Look today...

What The Brokers Say

Strong Buy 2
Buy 0
Neutral 8
Sell 1
Strong Sell 2

Total 13

out again at 41.25 with a small profit

Anyone for YELL to return to 100p levels, the chart looks rather tasty and the buying demand is there.

Will surpass 100p IMHO by the end of 09

Trying to swim up against the waves still a good bet when the FTSE headwind calms.

14 May'09 - 08:51 - 12133 of 12143

They should have posted an RNS, great news:

Yell and Google form strategic alliance to bring search marketing services to UK SMEs - 14 May 2009
Yell to deliver a break through managed service solution to expand search engine marketing sector
Yell, the international directories business, and Google today announce a strategic alliance to provide sophisticated, managed search marketing services to Yells base of more than 450,000 UK SMEs. The alliance will involve Yell becoming a Google AdWords Authorised Reseller.

The agreement will strengthen Yell's position as a leading source of new business leads and sales enquiries for UK businesses. It will give Yells SME customers access to Googles base of millions of UK users through an innovative managed service platform developed by Yell that simplifies the delivery of Googles AdWords product to SMEs. The platform, under development for a year, automates many of the labour intensive ad creation, bid optimisation and campaign management functions that have presented barriers to the adoption of search by busy UK SMEs.

Mark Canon, president of new media at Yell in the UK, said: This is a significant milestone in the execution of our business strategy to be the leading market maker in the provision of sales leads for UK businesses.

Yell is delighted to be working with Google in an agreement that will bring benefits to both companies. It combines Yells expertise in local advertising, our position of trust and our close working relationship with more than 450,000 UK business advertisers with Google's market leading AdWords search marketing programme and large base of users.

Matt Brittin, director of Google UK, said: In these tough economic times, Yell will now be able to offer the benefits of targeted, accountable and cost effective online advertising via Adwords to thousands of small businesses in the UK. Many such businesses already use Google Adwords to reach new customers locally, nationally or internationally. We look forward to working with Yell to help more UK businesses capitalise fully on the online opportunity.

Yell's Search Marketing Service, which launches this week and will be sold by Yells 2,000 strong sales force, is part of a wider strategy to make leads from all online sources accessible to Yell advertisers. The service also signals a shift to more flexible open ended contract services for Yell advertisers, offering them an alternative to fixed fee annual contracts. This allows Yell to compete more proactively for advertiser spend in local and regional press media.

The Search Marketing Service for Google AdWords is the second product launch from Yell involving sale of inventory beyond Yells own portfolio of Yellow Pages, Yell.com and 118 24 7. Yell has already launched an ad network product, netReach, providing Yell advertisers with access to consumers across a business vertical and geo-targeted network of UK sites. The service has been well received by existing and new customers to Yell.

The Search Marketing Service for Google AdWords is the second product launch from Yell involving sale of inventory beyond Yells own portfolio of Yellow Pages, Yell.com and 118 24 7. Yell has already launched an ad network product, netReach, providing Yell advertisers with access to consumers across a business vertical and geo-targeted network of UK sites. The service has been well received by existing and new customers to Yell.

grevis2 good find, if you don't mind me asking where did you find it
Like you say strange no RNS

Very strange they are not blowing the trumpet on this news, maybe insiders are buying up shares before rocketing SP.

The news on their website now

Toped upon the pullback this morning.

Results next week?? should prove this one is well undervalued IMHO.

I also intend to top up on Yell, but I will wait until after the results, I know that I may miss out but many times a Company has had good news only for the stock to be sold off on the day.

9% down now what is happening

It's been like this for a week now, swings of 10% look back at some of the trading days
Still some uncertainly whether the institutions are unloading near to the results

A piece in yesterdays telegraph on about a possible rights issue to reduce the debt although they said that last year. It would be crazy at this level

All make investors nervous

Gone back in long this morning.

Sales havent fallen below the critical mark set by analysts, banking covenants are covered and the company is throwing off cash.

This could be the start of a strong run upwards.

Suprised we havent got more comment here.

IMHO Yell will fly up soon. They are in a strong position to benefit when things start to get better.

From the Blue Index blog

Not so mellow Yellow
May 20th, 2009

Having some knowledge of the directory industry, like many I thought the precipitous share price drop at Yell (YELL) was overdone, and particularly at the 12p or so it sank to, it looked an absolute no brainer bargain. Many other investors clearly thought so too, and the share price has recovered dramatically this year

But today perhaps provided an insight into the underlying problems still faced by the group, after the Yellow Pages publisher announced annual pre-tax losses of GBP1bn down from a profit of GBP310m last time, on revenues up to GBP2.4bn from GBP2.2bn last time. The losses came as a result of impairments at its operations in South America and Spain and restructuring charges, but the group also expects to revenue to fall 11 percent in the first quarter of the new year, and for EBITDA to fall 20 percent. As a results of the ongoing economic uncertainty, Yell said it will provide guidance one quarter ahead during the fiscal year 2010. After the numbers an analyst said that while the results are in line, the Q1 guidance looks poor, and for no news to be provided on the debt position is a negative

Full transcript here
http://blog.blueindex.co.uk/2009/05/not-so-mellow-yellow/

Zak Mir Pro TAer giving his view on Yell this morning....



Zak Mir



Reged: 28/06/07
Posts: 823
Re: YELL
#446533 - 20/05/09 08:08 AM Edit Reply Quote



The 1bn loss in Spain is nothing to shout about, but chart wise while above the 200 day moving average at 41p on a weekly close there is a chance of a retest of May resistance above 55p.

This financial commentator is one of the best in the business....he writes in the London Evening Standard and is well respected....at last we are getting something positive to read about and based on reality....

This Yells still in with a shout of success

Anthony Hilton

Yell, the media company behind the Yellow Pages directories, is a story of our time. Unglamorous and unloved by parent British Telecom, it was sold a decade ago, given the private-equity treatment and sold back to the stock market carrying a mountain of debt.

All was well in the good times, and the shares soared. But that mountain became a millstone when the credit cycle turned, the economy went flat and investment fashions changed. When analysts could not have too much debt, Yell was an icon; now it is deeply unpopular, and its shares are down 90% or so from the high. But it is still the same business.

Today it announced its figures and lost its chairman Bob Scott not because of anything happening in the business but because he is the same Bob Scott who was a non-executive director of Royal Bank of Scotland and therefore tarred by association with everything from Sir Fred Goodwin's pension to the subprime debacle. He is also the same Bob Scott whom I remember as an astute and personable leader of Commercial Union, now part of Aviva, but that does not seem to count these days.

Now one can see why some institutional investors should want anyone associated with RBS never to darken a boardroom door again and particularly Legal & General Investments, which was badly treated when it tried to raise concerns about Sir Fred. But does that mistake really mean none of those directors can serve elsewhere?

Given the importance of a good relationship between chairman and chief executive in any company, is it actually in Yell's interests for the company subjected to all the uncertainty of change over an issue that has nothing to do with Yell's business? One can understand why it has happened but that does not make it right.

Yell is also a story of our time because it needs to make money from the internet. Bears say its directories are dead because everything soon will go online. The truth is its directories have a lot of life left in them yet, and its online versions are growing fast. Rupert Murdoch may struggle to get people to pay for the Wall Street Journal, and Pearson toils likewise with FT.com, but John Condron has cracked it and is slowly migrating Yell's business to the web.

All this is ignored, however, because of the assumption that Yell's debt will sink it. As revenues contract because of the recession, it will breach its banking covenants and the plug will be pulled. The only hope for the company, analysts queue up to say, is a massive rights issue or a debt-for-equity swap,
either of which would be horrible for existing shareholders. But that is no longer how the world works. Banks don't pull the plug on businesses that can still pay their bills. Banks have so many more serious problems they tolerate breaches of covenants, provided the money is still there to meet the interest charge. With Yell, it is so far. Yell says it is going to tough it out and the banks are backing it.

All the evidence from the past says that the companies which do well in a recovery are those which continue to invest and upgrade their business through the recession. If Yell makes it to the other side, it should clean up.

Given Condron's ability to do what he says he will, there are worse bets in the markets.

Wow down another 15% today not looking good