For Immediate Release
7 March 2014

boohoo.com plc
("boohoo" or the "Company")

Announcement of Placing details and Admission to AIM

Successful Placing to raise £300 million
Market capitalisation of £560 million at Placing Price
Trading starts 14 March 2014 on AIM

boohoo, one of the UK's largest pure-play online, own brand fashion retailers, today announces the successful pricing of its initial public offering ("the IPO") and the placing ("the Placing") of 600 million ordinary shares at 50p per share. It is expected that dealings will commence on AIM at 8.00 a.m. on 14 March 2014.

The Company designs, sources, markets and sells the latest on-trend fashions through the www.boohoo.com website to a core market of 16-24 year old consumers. boohoo is a well-established brand in the UK, Ireland and Australia and currently sells its products into over 100 countries.

boohoo is raising gross proceeds of approximately £300 million, £50 million of which will be used to accelerate its expansion and enhance its working capital base. A proportion of the money raised will be used as part of a multi-stage development plan to grow the Company's distribution facilities and repay the outstanding mortgage on its Burnley warehouse, in addition to funding the infrastructure and IT systems to support future international growth. Approximately £240 million will be used to repay the Convertible Loan notes held by the Company's existing shareholders. Following Admission the Board and the Kamani family will hold approximately 44% of the Company's enlarged share capital. On Admission, the Company is expected to have net cash of approximately £50 million.

The Company is expected to join AIM on 14 March 2014 with a market capitalisation at the Placing Price of approximately £560 million.

The Ordinary Shares will trade under the ticker "BOO" and the ISIN number is: JE00BG6L7297. Zeus Capital is acting as NOMAD and Sole Broker to the Company.

Company highlights

· A strong brand identity and competitive position
o Founded in 2006, boohoo has grown rapidly, developing a brand identity and an international online proposition, and now has over 2.3 million active customers, with approximately 140,000 new customers registering on the website per month
o High fashion, high quality and low price products
o Limited number of direct competitors, focused on a similar age group and price point

· Agile supply chain facilitated by a unique 'Trial and Repeat' model
o Trends transferred from catwalk to closet in as little as six weeks
o Low stock cover of just seven to eight weeks

· A successful track record of revenue generation and profit growth
o For the ten months to December 2013, sales increased by 70% to £91.9m and adjusted EBITDA grew 188% to £10.1m (versus £54.1m and £3.5m respectively for the same period in the prior year)
o Exclusively own brand offering, generating gross margins of over 60 per cent

· A highly experienced management team
o Founded by Joint Chief Executives, Mahmud Kamani and Carol Kane, who together have a long history of supplying fashionable clothing, accessories and shoes to high street retailers

· Demonstrated international growth
o Currently operates an English language website for all sales in the UK and globally and a local French language website launched in October 2013
o 37% of sales were international for the ten months to December 2013, growing from £18m to £34m

· A compelling growth market
o The global apparel retail market has grown at an average annual growth rate of 2.8% per annum since 2008 and is expected to be worth £987 billion by 2017. Online retail sales are forecast to take 23.5% of total fashion retail sales by 2016 in the UK
o Expansion of the current product range, will allow boohoo to broaden its appeal, supported by engagement through interactive content and marketing
o The Directors believe that boohoo's exciting growth prospects are underpinned by forecast growth in both the domestic and international online fashion retail markets, the Company's highly efficient sourcing model and a robust infrastructure development plan

Commenting on the announcement, Mahmud Kamani, Joint Chief Executive of boohoo, said:

"We are delighted to announce that our initial public offering has been successful. The placing and Admission to AIM marks a significant step for boohoo as we invest in this exciting growth opportunity underpinned by the rapidly growing online retail market.

We would like to welcome our new shareholders to the Company and look forward to continuing to develop our business providing market leading customer service for on-trend, value led fashion clothing and accessories as a publicly quoted company."

Carol Kane, Joint Chief Executive of boohoo, said:

"boohoo is a lifestyle driven, online destination and the 'go to' for the latest fashion trends at affordable prices. We are confident that our competitive position and growing customer base means that we are well placed to capitalise on the fast growing online fashion retail market. Our success to date, coupled with our exciting expansion plans, makes this an ideal time to bring the Company to AIM."




Enquiries:

boohoo.com plc
Mahmud Kamani, Joint Chief Executive
Carol Kane, Joint Chief Executive
Neil Catto, Chief Financial Officer

c/o Buchanan +44 (0)20 7466 5000
Buchanan - Financial PR adviser
Richard Oldworth
Helen Chan
Gabriella Clinkard

it is moderately amusing that none has a target above the initial offer price of 50p

The other dog fashion ipo disaster float MYSL might be worth keeping an eye on.

Somebody been hovering up stock last few days clearing out a seller. That one been north of 200p now 56p and they're now profitable.

you'll be recommending to buy KOOV next :-)

Final results due end of March 2016, so will include Christmas trading period. Can't see this going anywhere at the moment. Lets hope their Christmas trading strategy is correct!

No sooner said that the sp is going nowhere, it then goes up 1p in a day!

Goody

may have to buy back into these, but not today :-)

Blimey! 37p. Probably a bit too fast to be sustainable, but no complaints.
Possibly following the ASOS trend atm.

this has had a solid run of late though even now it is well below the initial offer price of 50p
having been scathing about this stock in the past (along with KOOV which still merits same), i have been impressed by the tv advertising campaign, which is focused and very professional

i made a few bob on these a month or so ago, and may well pop some into my sipp in due course
however, with no figures due until march, i see no great hurry

Could quite easily target 40p short-term which marked the point prior to profit warning at the start of the year, until more data available.

I had a limit sell on which triggered at 38p (bought at 32p), so am now out and waiting for a pullback. Probably a little more to go, but started to get nervous that the rise is a little too far, too fast.

Sp holding up well, with no pullback yet, which is not what I had planned! :o(

Jefferies International reiterates buy on Boohoo.com, target raised from 38p to 47p.

Sp starting to look interesting again as a buy.

StockMarketWire.com
Fashion group boohoo.com describes trading in the four months to the end of December as very encouraging across all regions, with overall revenue growth of 45%, up 49% at constant exchange rates.

UK revenues were up 45% with the rest of Europe up 33% (44% CER) and the rest of the world up 52% (63% CER).

Highlights:
* Retail gross margin 57.0%, down 290bps on prior year driven by planned investments in price and customer proposition: marketing expenditure reduced as a percentage of sales, offsetting retail margin decline

* Overall gross margin 55.7% reflecting growth in third party sales

* 3.9m active customers, up 33% on prior year

* £58.7m cash on balance sheet

Join chief executive Mahmud Kamani and Carol Kane said: "Trading in the four months to 31 December 2015 has been very encouraging across all regions, with overall revenue growth of 45% (49% CER). We have continued to optimise the mix of promotional and marketing spend to drive strong retail growth, reducing the proportion of marketing expenditure, offsetting the 290bps decline in retail gross margin, which includes the adverse impact of exchange rate movements. Gross margin has also been impacted by 130bps due to the growth in third party sales.

"Our investments in the customer proposition have resulted in higher conversion rates, increased order frequency and lower customer acquisition costs. Operational successes include the new warehouse extension entering into full service, giving us the capacity required for business expansion, and the new UK app, which has improved the overall shopping experience.

We remain confident of trading in the remaining two months of the financial year and now expect revenue growth for the full year to be marginally above previous guidance of 30% to 35%. We are trading in line with current market expectations for EBITDA as we continue to invest in driving growth and building market share across our key markets."

OH YES.

Liberum Capital today initiates coverage of Boohoo.com Plc (LON:BOO) with a buy investment rating and price target of 55p.

Another asos in the making.....

may get back into these for reasons previously stated

Too far, too fast imo. Possibly worth waiting for a trough before buying.