Company Profile

YooMedia plc is one of the fastest growing interactive entertainment companies in the UK.
Since 1997 we have been developing and launching leading B2C consumer brands in the gaming and community sectors. We also work in a B2B capacity with leading brand owners, agencies, content developers and broadcasters to design and develop their interactive content strategies.

Led by Executive Chairman Dr. Michael Sinclair and Group Managing Director Neil MacDonald, YooMedia has assembled a highly experienced management team that possesses a unique blend of skills and experience in the areas of Digital TV, Internet and mobile phone services and technology.

With main office locations in London, Exeter and Maidstone, YooMedia manages core assets including:

Over 30 office locations throughout the UK alone

State-of-the-art studio, production and post-production facilities at our Wapping location.

UK broadcast return path & bandwidth owner

Fully fledged UK Bookmaker License

Database with over 350K UK singles

SMS Engine access with international reach

Fully staffed 50 seat Customer Contact Centre in Maidstone, Kent

YooMedia Dating & Chat - Our dating subsidiary company manages the oldest and largest UK-owned dating brands including Dateline, Club Sirius and Avenues. YooMedia Dating has over 20 office locations throughout the UK and also manages YooChat, our world-leading interactive chat service found on UK digital cable on the Telewest platform (platform extensions planned for 2005).

YooMedia Gambling & Games - Combining the brands of Avago and Channel 425 (in partnership with William Hill) YooMedia is on the leading-edge of interactive fixed odds, casino and poker gambling services for digital TV, the web and 3G mobile phones. Our gaming business also manages YooPlay, the only interactive just for fun games channel found on all four Digital TV platforms in the United Kingdom.

YooMedia Enhanced Solutions (YES) - YES works with brand owners, agencies, content owners and broadcasters to clarify the options, define the strategies and deliver the interactive content that enhances consumer and audience experiences. YES customers include the BBC, Nestle, Celador, William Hill, Channel 4, ZipTV, The Cartoon Network and HR Owen.

Another nice price rise today, I have been told that you can only buy 2000 shares online but sell 75,000 so the MM's must be short of shares. Those that have sold today, some have been given 28p which is the mid price. Also a lot more small investors are buying in another good sign as they will be in for the long term. A lot of confidence behind YOO now, after the shares mag article saying that they were dirt cheap, still dirt cheap imho, just waiting for more good news and this should rocket.

One buyer had to pay 29.5p to buy 40,000 which is 0.5p over the offer price of 29p looking good.

FancyaFlutter is YooMedias leading consumer brand in the UK gaming market.

Operating both on Sky Active and the Web, FancyaFlutter features bingo-style fixed odds games that are as much about pure entertainment as they are about winning. With a minimum stake of just 20p, players can win as much as 500,000 on its bingo-style, keno and dice-style games.

FancyaFlutter is constantly developing new titles and exciting competitions. In Spring of 2004 FancyaFlutter struck an agreement with Fremantle Media to create games based on their popular TV titles including Baywatch, Call My Bluff and Blockbusters.

More exciting news followed in August when FancyaFlutter announced it had acquired a license to become an independent bookmaker. This move gives YooMedia and FancyaFlutter room to expand its reach into the UK gaming market and independently develop the infrastructure to support its gaming businesses.

Much of the new FancyaFlutter support infrastructure will be co-located in Maidstone, Kent and sit alongside the YooMedia Dating call centre and support teams,

Key events 2004:

Winter:

Spring:


Summer:


Autumn: YooMedia purchase's FancyaFlutter

FancyaFlutter Licenses Fremantle Media show titles

YooMedia acquires UK bookmaker license

New TV portal to be launched on Sky Active
Transactional Web Site to be launched

Sky piles it high and sells it cheap
BSkyB has lowered the bar for entry into the world of DTV with a new 39.99 all-inclusive package to be sold on supermarket shelves.

This comprises one or two months' included viewing on selected packages plus standard installation of a free Sky box and minidish.

The Sky Starter Pack is hitting the shelves of 1,000 Argos and Woolworth's stores across the UK in good time for Christmas. The launch will be supported by significant in-store marketing activity, national press advertising and listings in each of the retailers' Christmas gift guides.

From November, the offer will be available in around 60 of Tesco's largest "Tesco Extra" format stores.

This is the first time that Sky has packaged its pay-TV product on a full commercial basis in such a way that it can be purchased and offered conveniently as a gift.

All the recipient of the gift need do is call Sky, quote the unique reference number inside each Starter Pack and provide some basic details regarding purchase.

Jon Florsheim, BSkyB's Managing Director, Sales, Marketing and Interactive,said: "The Sky Starter Pack makes our product available in a convenient form through mass-merchandise retailers for the first time."

Yes, gambling is a huge growth sector for the next 10 years, thanks to the deregulation of the gambling industry, currently in the process of being bought forward, as announced by the Culture Secretary, Tessa Jowell. Through our gambling division 'Fancy A Flutter', Yoomedia recently aquired a fully independant bookmakers license. In time, I expect Yoomedia's gambling products, to expand into a fully operational bookmakers business. Through digital television, the internet and mobile phones.

The final sell trade for the day, was actually above mid price, at 28.05p. Yes, above mid! Have not seen that for a long time.

Yoomedia PLC
19 October 2004




News Release

19 October 2004


YooMedia makes a date with ITVi anytime and Sky Active


YooMedia, the interactive entertainment group, is to offer one of the UK's
best-known dating services to ITV viewers in digital satellite homes, via an
interactive link to its Dateline service within Sky Active. ITV is the UK's
biggest commercial broadcaster and is launching its new ITVi anytime service on
ITV 1 and ITV 2 on Sky this month.

Dateline has already enjoyed success on the Sky Active TV portal, with dating
the second most popular interactive TV service after games. The extension of Sky
Active's services to ITVi anytime will mean that viewers can press the red
button to try out interactive dating from the comfort of their own home. They
can search Dateline's huge online database of lonely hearts by following the
simple on-screen instructions.

The link from ITV's anytime interactive services menu (ISM) will be supported by
cross-promotion from commercial and promotional airtime and eTV applications
that drive viewers directly from relevant programmes to the service
ITV's long association with dating programmes in peak time means it can offer a
specialised mass audience receptive to participating in dating and community
services.

David Docherty, chief executive of YooMedia, said: 'It is great to see ITV
embracing interactive applications for its channels with such enthusiasm and it
is a measure of the pre-eminence of the Dateline brand that we have been chosen
as a partner.'



Further enquiries

YooMedia
David Docherty, chief executive, 020 7462 0870

Powerscourt PR
John Murray, partner, 020 7236 5630

ITV/Sky
Heidi Bruckland, Sky press office, 020 7705 3275



About YooMedia

YooMedia plc is an interactive media group that has built strong, deep content
businesses in the areas of dating, games, gambling and chat across interactive
TV, Internet and mobile communication channels.

Its brands include YooPlay, the only gaming channel available on all four
digital TV platforms; Fancy-a-flutter, one of the leading gambling channels on
the Sky Digital Interactive Platform; and YooChat, the only interactive TV chat
service in the UK. It owns a portfolio of dating agencies, including Dateline,
Club Sirius, Avenues and Simply Love, and has already introduced a Dateline
dating service on Sky Active.

YooMedia has also pioneered the use of mobile phones to interact in real time
with TV and radio programmes. The Trigger TV technology, which is exclusive to
YooMedia and protected by a worldwide patent, has been successfully trialled
with the BBC and Turner Broadcasting.

The group's public sector arm, iPublic, has been selected by the government as
the only dedicated interactive TV company for the E-voting Framework. It also
recently acquired MMTV Limited, which holds the contract to deliver NHS Direct
information via interactive digital television platforms.

YooMedia's partners include Sony Digital, which has a substantial shareholding
in the group and a seat on the board.

YooMedia plc is quoted on the Alternative Investment Market.

About Sky Active

Sky Active can be accessed via the interactive button on the Sky digital remote
control or by pressing the red button whilst watching one of the Sky Channels,
such as Sky One (Sky digital channel 106). One of the key benefits of Sky Active
is that many applications can be accessed while viewers continue to watch their
favourite TV programmes. Over 56% of the UK's 16 million digital satellite users
have pressed the red or interactive button on the Sky remote.




This information is provided by RNS
The company news service from the London Stock Exchange

mactavish: What we need to read now are figures from a recognised body indicating that on-line TV digital services are taking off...better still if it is the areas that YOO are active in!

I agree with you John, perhaps Yoo will issue a trading update but as you say a statement from a recognised body would be better. Still Yoo have now established a platform on ITV which can only be good news with access to more viewers. Now with a foot in the door at ITV who know's what will happen wuth YOO's other products gambling etc.

mactavish: Have you seen any projected figures likely to be earned through these ventures? John

John.

Broker forecast 41m 2005.

This cannot take into account contracts, agreements yet to be announced, not in the public domain. I expect Yoomedia's partnership with ITV and ITVi to be significant and substantial. In particular, a significant contract for Yoomobile in parnership with ITV is now more likely than ever. The launch of ITVi proves ITV are committed to interactive services, recoqnising ongoing development of these services is essential, in driving growth and revenue for their own shareholders. To achieve this objective, they will need partners, one of which is now Yoomedia.

Is is forecast that in two years time, virtualy every television program, will have an interactive element. This is a huge amount of potential business, waiting to be won.


I could send you a copy EVO's research note if you leave your email address.

Hi Eric YOO must be laughing all the way to the bank today what with YOO, ASC and AZM all showing blue, good luck to you mate. Mac.

Why so many sellers dragging the price back I wonder? You'd think theyd want to hang on and see where YOO are going! I know 'T' is market makers - but we need some big buyers coming in now...

Profit taking I expect, some people have bought at 17p so they have really made a good profit but you notice all the sells are nearly always well over the SP a good sign imho. It shows they are very short of shares as most of the shares are either held by directors or big institutions. Well they won't be getting my shares for a long time.

agree Mac things have only just got moving.

mac, jgt

Thanks, mac, for the continued excellent posts. Just back from a couple of days away so its good to see the price consolidating - ASC also accelerating but not too late to get in; good that AZM not cracking ahead yet - wouldn't be good for the heart. Thanks too to JGT for chart analysis - I like the simile of breaking away into the blue yonder. One thing that is so impressive with YOO recently is that they are moving effectively over a number of fronts; they have either bought in the skills through acquisitions or made shrewd appointments. They are demonstrating impressive fleetness of foot in conslidating their leadership in a market which could see explosive growth; its really a cultural change, rivalling the PC in significance. Its good to have had the play of the week in Shares because they are bound to be on the ball in talking things up. Still an excellent buy at current levels but don't hang around too long, folk!

Eric

With the recent RNS's since September, investors are starting to realise the sheer potential of scale that exists in interactive digital television services. The management of Yoomedia, are proving thier abilty to deliver and execute our products, by placing services which the viewer wants, into areas of the broadcast network, where he/she will discover them, without having to go looking for the product.

As interactive television expands, so will the number of dating shows and I forecast an explosion in the next three years, similar to that of DIY and the property market. With our 35%+ share of the dating market, Yoomedia could really make a killing in this area.

Dealing limits - sell 75k @ 28p buy only 7500 at 29.5p... tree shake

mactavish opened up this bb 40 days ago and 'managed' subsequent information flow superbly. Because you get a bit at a time it is worth drawing together significant happenings in that period:
- ITV announce faster than expected move to digital; accelerated switchover
- Broadband development agreement with ICTV
- Channel 4 dtv policy; switch off of annalogue signal in 2012
- Deal with MMTV to provide home information service for health information
- Evolution forecast 35p price (excluding effect of MMTV) (post 66)
- Whoosh subsiduary providing first high volume messaging and processing capability.
- Play of the Week in Shares; MMTV deal a "ticket into enormous area of growth"
- Gambling to fuel extremely rapid growth; Fancy a Flutter becomes independent bookmaker.
- 35% of serious datinmg market through Dateline.
- Sky lowers bar for entry into dtv
- Dating services from Dateline on ITV.

So just stand back and enjoy it and dream a little. The future TV world is digital and the changover will happen much more quickly than expected. The service providers are providing a platform for YOO services that will be paid for as they are used by subscribers, e.g. Dateline and Fancy a Flutter. YOO has leading edge enabling technology such as Trigger and high volume messaging capability. NHS are leading the way in funding YOO to provide information services to the armchair; a model for public services; why not a model for the private sector, too. Then there is broadband, voting prototype projects, only provider on all platforms and so on.

Even MoneyAM put YOO in the internet sector. But there are far more TVs than PCs. User-friendly by definition. YOO in the driving seat. Excellent management. Terrific momentum. Payment by service providers, by information providers, by armchair users. Stupidly low cap. of less than 40m. Moving about now into positive cashflow. Rounding the bend of the economic-S curve.

Draw your own conclusions!

Eric

Fascinating post on PET bb (677) from former mm on wholesale and retail mm's and tactics in rising (or falling) market.

Eric