(BSNS WIRE) Endeavors and Stream Theory Join Forces Marking Milestone in Stre
ming-Software Market
Endeavors and Stream Theory Join Forces Marking Milestone in Streaming-Software
arket

Business Editors / High-Tech Editors / Technology Editors

IRVINE, Calif. & CAMBRIDGE, England--(BUSINESS WIRE)--Nov. 15, 2004--
When Tadpole Technology (LSE:TAD) announced an agreement
to acquire Stream Theory, it quietly signaled a major event in the
streaming-software industry.
Tadpole is combining Stream Theory with subsidiary Endeavors
Technology to create a clear market leader with rich technology,
noteworthy customers, and a vision to grow the global market. With
their consolidated IP portfolio, the combined companies are
immediately positioned as the de facto industry standard for on-demand
software-streaming solutions for business and consumer gaming markets.
Traditional methods of getting Windows-based applications to users
are being made obsolete by the demands of today's enterprises and
consumers. CD-ROMs and full-program downloads that need to be
installed are expensive, time-consuming and account for a sizeable
part of support costs for software companies and corporate IT
departments. Server-based/thin-client computing does not provide a
full PC user experience. Software streaming provides the best of both
worlds, with the TCO advantages of centralized streaming servers and
local execution of programs that are delivered on-demand.
Software streaming is an underlying technology that supports
utility computing, software-as-a-service and pay-as-you-go pricing.
For enterprises looking to build agile IT to address dynamic market
conditions, streaming on-demand software is a standout technology.
Acceptance of software streaming has moved beyond early adopters to
early mainstream users and continues to provide a competitive IT and
business advantage.
According to Leslie Fiering, Research VP at Gartner, Inc.,
"Enterprises seeking to achieve competitive advantage from their IT
investments need to be among the first in their industries to identify
and leverage innovative and influential products and services."
Game developers and others in the global on-demand gaming market,
which according to DFC Intelligence is projected to grow from $1.9
billion in 2003 to $5.2 billion in 2006 and $9.8 billion in 2009, use
streamed software to increase revenue and customer loyalty by offering
titles over the Internet for purchase, rental or trial, all with
anti-piracy protection and an optimum game-play experience. Software
streaming is also a platform that creates new revenue opportunities
for software vendors, portals and ISPs who can use it to create
software-on-demand and managed services.
"The Endeavors and Stream Theory software-streaming platforms are
well-positioned to compete aggressively in the software distribution
market, taking share from alternatives such as CDs, downloads and
push-based products. That is a tactical way for companies to drive
down the cost of IT," said Keith Bigsby, CEO of Endeavors and Stream
Theory. "But we also provide strategic value when we help prospects
develop entirely new revenue opportunities. For example, with
customers like MCI and SOFTBANK BB Corp. of Japan, we weren't
displacing another product in the IT arsenal; we jointly created new
business lines and models."
The two Tadpole subsidiaries have synergistic benefits in the
software-streaming market. Endeavors Technology addresses the
enterprise market in the U.S. and Europe, providing software that
streams applications on-demand over networks to PCs. Endeavors'
flagship product, AppExpress, is a software-streaming platform aimed
at enterprises, application- and managed-service providers, software
developers and educational institutions. Endeavors' customers include
Adobe, AutoDesk, MCI, Microsoft, Parsons and Volvo IT.
Stream Theory, a pioneer in games-on-demand, complements Endeavors
Technology and holds an early and core patent. Stream Theory's
streaming-software service was developed for game publishers and
developers, software e-tailers, software portals and application
service providers. In September, Stream Theory announced the
deployment of its streaming software technology by SOFTBANK BB,
Japan's largest broadband service, to offer games on a subscription
basis to four million Yahoo!BB users.
"Innovative technology markets such as streaming-software are
often started by visionaries that lack long-term resources to build
viable companies. The merger of our two companies creates a formidable
organization that has the customers, people, products and patents to
create great value and accelerate market growth," said Steig
Westerberg, COO of Endeavors and Stream Theory. "No other company is
focused on and committed to streaming software as we are. There is a
significant opportunity for the combined companies to expand the reach
of this market into wide-spread industry adoption."

About Endeavors Technology

Endeavors Technology (www.endeavors.com) provides a fast,
economical, and piracy-free approach to application distribution and
streaming. The client-centric architecture offers dramatic
improvements in scalability and reduced operational costs compared to
existing technologies, and significantly lowers the cost of ownership
by reducing IT setup, maintenance and support efforts by providing
automated application management. Endeavors' AppExpress solution
eliminates the need to install applications, upgrades or patches on
individual client devices. Endeavors Technology is a wholly-owned
subsidiary of Tadpole Technology plc (www.tadpoletechnology.com), a
listed company on the London Stock Exchange (EPIC-TAD).

About Stream Theory

Stream Theory, Inc. (www.streamtheory.com), founded in 1996 with
headquarters in Santa Clara, California has developed a patented
framework that is a piracy deterrent for software publishers. Stream
Theory is a leading supplier of software streaming technology for
delivering and managing software applications worldwide over IP and
digital media. Leading software publishers, developers, portals, ASPs,
corporations, and broadband ISPs have deployed the company's patented
technology. Stream Theory is a wholly-owned subsidiary of Tadpole
Technology plc (www.tadpoletechnology.com), a listed company on the
London Stock Exchange (EPIC-TAD).
All trademarks mentioned in this document are the property of
their respective owners.



KEYWORD: EUROPE NORTH AMERICA CALIFORNIA UNITED KINGDOM UNITED STATES
INDUSTRY KEYWORD: TECHNOLOGY INTERNET NETWORKS SOFTWARE TELECOMMUNICATIONS CONTR
CT/AGREEMENT PRODUCT/SERVICE
SOURCE: Tadpole Technology


CONTACT INFORMATION:
Endeavors Technology
David Rand (U.S.)
VP of Marketing
Tel: (408) 790-2913 x1073
pr@endeavors.com
or
Patcom
Hugh Paterson (UK)
Tel: +44 (0)207 987 4888
hughp@patcom-media.com

*** end of story ***

ML
Sums it up pretty well imo.

what sums it up?...........end of story?

i must admit im a bit disappointed with the selling today.buyers/holders should maybe ask themselves if they trust the management.


Tadpole's vision is to become the industry standard for streaming
software in these markets through its wholly-owned subsidiaries, Endeavors
Technology and Stream Theory.

if you trust and believe they are right, then hold or/and buy......if not, sell

there are many exqamples of a share such as tad going tits up....there are a few (GIM now BLZ for example )that went from pennies to pounds ( a tech share btw). make your choice where tad stands.

Hi
this share is typical of the 2000 era when it was dreams and jam tomorrow but since then it has moved on, the realistic story is it is still dreams and jam but it is slowly moving in the right direction and is worth a punt with profit made elsewhere , it will be nice to see some real revenue figs as the technology and know how is there but remains to be seen if the call for it is there and willing ,has anybody actually experienced/tried the product yet ?
also the news flow is not brill lots of pieces like above but to the layman sounds very technical ..the other question is why has the big inst not bought in and directors even !!
if the market drops you could see 8 p or less unless we see some real revenue figs coming in and inst/directors buying a few ,but this share is not for the weak heart

Hi all,news nothing more than expected,talk about and analised before it came out,good for some bad for others,
ROB

Analised seems to sum it up

Superrod,

I actually wondered if you might be into very expensive (water) skiing.

MSFT Number 3!!

https://streaming.endeavors.com/microsoft/imaging/landing.html


Welcome to the Streaming Trial Site of
Microsoft Digital Image Suite 10

Because selecting software is a personal, hands-on choice, we offer you a fun, engaging way to experience Microsoft Digital Image Suite 10 before making your selection. This 30-day trial is recommended for broadband users only.

Try Digital Image Suite 10 and see how effortless it is to organize, enhance, share and archive your photos. With its simple-to-use tools, it gives you everything a digital photographer could want in a powerfully easy-to-use package.

In just 15 minutes, you can get started using the trial for the first time. The more you use the streaming trial, the faster your start-up time becomes.

Ml
Its been a bit quiet lately!

Its been very quiet lately, but i have it from the sorcerer that the next 6 weeks or so will be very busy and enlightening!!

M

Change the record moneylender.

It'll certainly be enlightening; Xmas enlightening. Especially in central London.

at last some trading in tad but no comment......anyone.....anyone?



sorry just watched "ferris beulers day off " again.

Superrod,

Almost comatose. The intermediate uptrend has been well and truly broken and the question is, will the price drop back to revisit the levels of 3 months/a year ago? People are turning cynical, even diehard holders. Still, the darkest hour is just.... etc, etc.

The Double Bottom scenario promoted by some a few weeks ago has proved a chimera, as expected.

The only thing that will boost us now is positive news with hard or $ attatched, until this news is available & released we will not be able to shake the ' monkey off our back '.

In my opinion we will see this bump along in a limited trading range either until the finals are posted or the above news is released !

Tadpole is particularly rumour-prone and hence susceptible to manipulation. When those who claim to know get fed up, we can probably expect another round of rumours similar to those of a few weeks ago.

All or majority of Tapole's revenue is paid in US$ and whilst the value of this currency continues to fall against the value of the & Euro so to will the value of TAD's SP particularly as ecconomists tend to think the dollar will reach as high as $2 or more to 1!

MSFT 2

Re: Microsoft's AppExpress-Powered Streaming Trialware Program - Update 2

Please be advised that Microsoft has today added a second software title,
Microsoft Streets & Trips 2005, to its streaming trialware portal. The
software is being streamed to North American consumers using the AppExpress
streaming technology of Tadpole subsidiary, Endeavors Technology. Please
visit http://www.microsoft.com/streets/try/default.mspx .

Today's development follows Tadpole Technology's announcement of June 17,
2004 that Endeavors had won a streaming software contract from Microsoft.
Microsoft's streaming software program began on November 1, 2004 with
Encarta being the first title available on a try-before-buy basis.

Microsoft is progressively enriching its websites making new versions of
other established software titles available to consumers via AppExpress
streaming. Further updates will be issued as more titles come on-line.

AppExpress Snapshot

AppExpress is the flagship product line of Endeavors Technology. The
trialware delivery version offers software vendors a number of compelling
business benefits. These include piracy protection (software streamed to
customers can be used but not copied and distributed), faster route to
market (new software can be evaluated immediately; potential customers need
no longer wait for CD-ROMs to arrive in the mail), and reduced business
costs (costs generally associated with the marketing and selling of
software, notably distributor display shelfspace and the burning and
shipping CD-ROMs, can be/are eliminated).

AppExpress (trialware version) also offers consumers a number of lifestyle
benefits. These include selective purchase (consumers can have a quality
experience of new software before having to buy it), and immediate
no-install convenience (consumers can evaluate new software without delay
and without installing it onto their hard disks).
Sincerely,

Hugh Paterson
Patcom for Tadpole Technology plc

Legins
Don't think you have done your research properly but just to point you in the right direction, the majority of Tadpoles costs are in US $ and as they have not made a profit yet their losses are likely to be reduced because of the strong $ but thanks for pointing everyone in the right direction.

Please be advised that the following Tadpole-Cartesia announcement is being
issued today to business and technology editors covering geospatial markets
in North America. It will cross the wires at 8am, Pacific.

Sincerely,

Hugh Paterson
Patcom for Tadpole-Cartesia

###

Tadpole-Cartesia Appoints Martin Executive Account Manager, Utilities

Carlsbad (CA), December 6, 2004 - Tadpole-Cartesia, Inc., the
California-based geospatial solutions division of Tadpole Technology, today
announces the appointment of Ian Martin as executive account manager for its
utilities business in North American markets. In his new role, industry
executive Martin is charged with the further development of
Tadpole-Cartesia's revenues from utility industries through enhanced
geoproduct offerings and the provision of specialist project consulting
services.

For the past 8 years, Martin has held senior technical consulting,
operations management and business development positions with utility data
management company Analytical Surveys, Inc. (ASI). He was ultimately
director of sales and marketing responsible for the planning, direction and
execution of ASI's business development initiatives.

Martin holds a masters degree in geography from Texas State University - San
Marcos, and is a member of GITA (Geospatial Information & Technology
Association). His published works include various papers for industry
conferences.

About Tadpole-Cartesia
Tadpole-Cartesia (www.tadpolecartesia.com) provides enterprise
infrastructure software solutions to support the management, replication and
distribution of geographic data within and between organisations. A
vendor-of-choice to many of the world's leading utilities, Tadpole-Cartesia
is a strategic partner of ESRI, the world's leading geospatial company.

ends