I remember these as Geo interactive media back in 2001 they were one of the tech darlings.



ACCESS AND EMBLAZE MOBILE UNVEIL ELSE INTUITION


The revolutionary mobile PLATFORM delivers unique and unmatched user experience

the Companies ALSO introduCE The first ELSEtm Device deploying ELSE INTUITIONtm
PLATFORM



Tokyo, Japan and Ra'anana Israel, October 22, 2009 - ACCESSCO., LTD., a global
provider of advanced software technologies to the mobile and beyond-PC markets,
and Emblaze Mobile Ltd., a technology design house for cutting-edge mobile
devices, today unveiled ELSE INTUITIONtm, a groundbreaking mobile platform
jointly developed by ACCESS and Emblaze Mobile.


ELSE INTUITIONtm combines ACCESS Linux Platformtm v3.0, ACCESS' flagship mobile
Linux� platform, with a state-of-the art user experience, innovative user
interface and a suite of services provided by Emblaze Mobile. In addition, the
two companies previewed the first ELSEtm, the first mobile device based on the
ELSE INTUITIONtm platform, jointly developed by ACCESS and Emblaze Mobile.


ELSE INTUITIONtm: A Revolutionary User Experience

ELSE INTUITIONtm is a complete mobile platform developed by ACCESS and Emblaze
Mobile. Thanks to the combination of ACCESS Linux Platform v3.0 and an advanced
user interface engine, jointly developed by Emblaze Mobile and ACCESS, ELSE
INTUITIONtmdelivers a highly compelling and differentiated user experience,
coupled with state-of-the-art hardware, accelerated 2D/3D graphics and elegant
transition effects. ELSE INTUITIONtmtakes advantage of ACCESS Linux Platform
v3.0 to provide advanced flexibility and configurability, enabling users to run
multiple applications simultaneously, switching between them with ease. All
data and content, including contacts, appointments, videos and photos can be
rendered anywhere, not just within a single dedicated application, giving users
faster, easier and more consistent access to their information.


ELSE: A New Category of Mobile Device

The first ELSEtm, the first mobile device deploying the ELSE INTUITIONtm
platform, presents an entirely new category of mobile device that allows for a
complete, fully-functional user experience. The device actually becomes the
application, providing functionality that for the first time is able to match
that of standalone off-the-shelf dedicated devices, such as digital cameras,
top-ranked MP3 players, best-in-class GPS devices, and more, while maintaining
an exceptional ease and simplicity of use.


The first ELSEtm is being previewed at ACCESS Day, ACCESS' annual ecosystem and
partner event in Tokyo, Japan on October 22, 2009. The companies have already
been actively promoting the first ELSEtm to top-tier mobile operators worldwide,
and operator evaluations are currently underway. The complete global unveiling
of the ELSE INTUITIONtm platform and the first ELSEtm device will be announced
separately.

Amir Kupervas, CEO, Emblaze Mobile, said, "Our vision is to create a
revolutionary mobile solution that will change users' experience in the mobile
arena. Imagine a device that is not a phone surrounded by gimmicks you will not
use; where the camera literally replaces your digital camera; you get real-time
push email wherever you are on the globe; almost every song and film in the
world is one click away; and any one of its multitude of features is reached
with no more than one light gesture of your finger and not buried deep inside
folders within folders. If you imagine this, you imagine the first ELSEtm and
the capabilities created with ELSE INTUITIONtm. And yes - it is definitely
something ELSE. Our relationship with ACCESS and the privilege to leverage
ACCESS Linux Platform has allowed us to fulfill our vision and bring it to
fruition."

Tomihisa Kamada, president, co-CEO and co-founder of ACCESS, said, "Our goal of
providing a complete solution for enabling the creation of advanced mobile
devices aligned well with this innovative vision from Emblaze Mobile. ELSE
INTUITIONtm provides a perfect showcase for the flexibility and customizability
of ACCESS Linux Platform. It underscores our ability to tailor and adapt our
technology to suit our clients' requirements and to work directly with our
clients to achieve their goals. Emblaze Mobile came to us with a
thought-provoking concept to shake up the mobile industry, and I am delighted
that ACCESS has been able to provide the software to make it happen."

ACCESS Linux Platform

The first ELSEtm and ELSE INTUITIONtm are powered by ACCESS Linux Platform v3.0,
which is compliant with LiMo Foundation specifications and employs ACCESS'
world-leading NetFronttm Browser. The ACCESS Linux Platform v3.0 Advanced UI
Engine enables development of state-of-the-art user interfaces with advanced
graphical effects, and allows complete modification of applications' "look and
feel" without requiring changes to the applications' code. The ACCESS Linux
Platform v3.0 Advanced UI Engine also supports full hardware graphics
acceleration via OpenGL� ES 2.0. The ACCESS Linux Platform v3.0 application
suite and complete set of middleware enable the unique advanced services now
made available by ELSE INTUITIONtm.


About ACCESS

ACCESS CO., LTD. is a global company providing leading technology, software
products and platforms for Web browsing, mobile phones, wireless handhelds and
other networked devices. ACCESS' product portfolio, including its NetFronttm
Browser, ACCESS Linux Platformtm and Garnettm OS, provides customers with
solutions that enable faster time to market, flexibility and customizability.
The company, headquartered in Tokyo, Japan, operates subsidiaries and
affiliates in Asia, Europe and the United States. ACCESS is listed on the Tokyo
Stock Exchange Mothers' Index under the number 4813. For more information about
ACCESS, please visit http://www.access-company.com/.



About Emblaze Mobile

Emblaze Mobile Ltd. is a technology design house for cutting-edge mobile
handsets. Founded in 2001 and headquartered In Israel, Emblaze Mobile develops
next generation innovative cellular devices, utilizing state of the art Israeli
technology and cooperating with global wireless players for manufacturing and
global distribution.

Emblaze Mobile is a wholly owned subsidiary of the Emblaze Ltd., a group of
technology companies, publicly traded on the London Stock Exchange (LSE: BLZ)
since 1996.

Could this be a game changer?