sky putting in a good set of results again but the market wont let them geo higher untill they secure those football rights.
If they do will the sky leap over the 7 mark or will the market be expecting subscriber growth to slow.
considering there is no divi pay out there isn't much cover from bears who want to short at these prices.
http://www.polskishop.com/14_05_03.htm

The Bears seem to have beaten it back down from 515p to 501p today. SKY is a great business model - the marginal cost of serving new customers is virtually nil, all they need to do is get them to sign up for the first year, through cheap connection deals. However I think the direct competition with 'free to view' is mistaken. SKY need to tie up with a phone operator and offer a package that is comparable with NTL.

Brokers seem to be putting a target price of at least 600p.

So did I get a good deal @ 500p? I think so.

Yes - looks like the hedge funds who bought the 26 million from Goldman @ 599p the other day threw their toys out the pram and dumped everything - I'd been kicking myself for not buying in late 2002 when they were last down at this price. Nice to get a second chance.