ASOS have dropped quite significantly in the past week for no particular reason and I view this as the perfect opportunity to invest as I can see them bouncing right back up to the 5.50p mark in the next 2-3 weeks. STRONG BUY!!

SD

I live in hope

P

Paul

Grrrr..eat post. I would have though that stockdog would have been drooling all the way to his gravy tin! Or did someone take his biscuits!

ASC will take off again within the month - this is a great buying opportunity; no news but just imagine what they are up to in the background. meanwhile the hitwise figures reamin fantastic. We must be looking at 3m-4m net pbt this year or a pe in region of 20 which is rediculously low for a company growing as fast.

A quick reminder of the "lemmingsinvestor" post. "The model seems to be infinitely scaleable. Not only can it go on growing for years as people switch to broadband to exploit the convenience, and devlop confidence in this method of shopping, but overhead costs are relatively fixed. It is mainly the cost of buyers' salaries and the increase in sales support which moves with volume - then from time to time add the cost of moving to a larger warehouse as will happen this Summer. these cost lumed together as Administration costs in the accounts have fallen from 57% two years ago to 46% in H1 and are almost certainly a few points lower currently in H2." "The numbers registered are not yet half a million. So less than 10% of the target age group has been reached. With the company's model repeatedly scaleable, we can confirm that the management is amazingly sanguine on the prospect of growth however large. For all these reasons we believe that this will become a very large company."

I hereby declare that, with the exception of short-term trading, I will hold a minimum of 25% of my share portfolio in ASC for the foreseeable future, Amen - so be it!

Eric

Eric

I'm with you all the way on this one

Paul

Eric

Love the sentiment, but please don't feel obliged should the market go against you - we'll all understand. On similar terms I pledge my 3.3% (must be a little bit wider spread than you, but then no short term trading positions).

Infinitely scaleable - wouldn't mind that as my epitaph! But then I expect you've climbed every mountain.

SD

Grrrrrrrr! Now we're onto the sound of music and can't stand that. sd: 3.3% of ASC is, let me calculate, worth about 1.6M; think we'd all pledge anything for that sum! You should meet my lab. Honey who is on heat at the moment!

Oh, and ASC are back down again. Looks like a bit more shorting action, particularly early in the day. Not a problem; think of the tanking they'll get when the next bit of super news is floated. Mind, I agree, 'infinitely scaleable' is going a bit far, I would have been satisfied with 'massively scalable' myself.

Eric

Eric
Thanks for the offer of Honey, but I generally prefer to make my own arrangements in that department!
Yours
the infinitely scaly bull
SD

bull terrier presumably! Or is it loads of bull? or is it bull-shit - i.e. as opposed to cow dung? Or is it a scalywag - which bring us back to...

EWR

little rise today so far sp new buy note issued today has anyone seen this,any new info in this note.cheers woodie

thanx to radarlove on advfn for this:

(From Richard Ratner of 'Seymour Pierce')

ONE AREA OF RETAILING WHICH ISN'T ALL GLOOM

Time to look again at the shares of ASOS as they have come back about 20p from their peak.

At the time of the post-Christmas trading statement (9 months to 31 December) sales of ASOS.com were up 71%. We believe that, despite a pretty awful January for most retailers, sales have continued to grow strongly.

In December, ASOS.com was in second place in the Hitwise chart for apparel and accessories. This position was maintained in January.

There was some disappointment that, despite sales forecasts going up, profit estimates have not increased. This is because the company was, and still is, operating from four warehouses.

However, we expect ASOS to move in the spring/early summer, to a new larger warehouse, although at present no contracts for a new property have been signed.

When this happens, this will make a huge difference, as at present the company is concentrating on ensuring that merchandise is delivered to the customer on time, despite the additional costs. In addition, the gross margin has been adversely affected by the emphasis on keeping stocks clean ahead of any move.

These are only short term factors and once a new warehouse is signed up and we know the net cost effects of this, we will be adjusting our estimates for next year.

The internet is an increasingly important area of retailing and ASOS, being both profitable and cash generative, is at the forefront of this. On anything other than a very short term view, the shares are a BUY.

marketmaker thanks for quick update just what is needed to calm fears.cheers woodie

marketmaker: thanks; very helpful and puts trading performance in perspective. The hitwise figures look very impressive. Do you know if the scale is the same for ASOS and Next; if so, ASOS are challenging for supremacy. What exactly is being measured on the two graphs? I wonder what the 'reaach' of SPs figures are.

Eric

Another effort to rise today only to fall back. Its as if someone is trying to sit on it; not drive it any lower but just stop it rising. I wonder if the shorters don't want to buy back so they just keep putting more into shorting positions. Could catch a cold doing that! Freezing outside. What happens if there is a lovely RNS bringing all the bulls rushing back in. The poor shorters trampled under foot! Feeling sorry for then; poor old evil! In fact I feel an article coming on, sympathetic to him! It wouldn't do if they became an extinct species, nor should we try to tame them, put them in cages. Life would be duller without them. Like tigers, and jackels and hyenas and warthogs.

Eric

Eric

My guess is there will be a further TA shortly after end of year 31st March. If that's good that's when the SP will move back into gear. But any time between now and then this may be anticipated. My next buy will be to top up on ASOS from this very comfortable, as you say consolidated, position. Been a bit busy on SEO and DEMG this last week or so, not to mention PGI newly bought Friday and 17% in profit by end of today - have a look.

SD

stockdog

Thanks for that but why is it that everybody recommends the shares after they have jumped rather than before. Like a dog who's got the cream, or is that the cat. OH yes, dogs worry bones and postmen! Bitten any postmen lately? Happy for ASC to wait till well through April. Have built a nice new position up but could use more SEO and NLR profits to add a few more. Its the secret really, to get your shares moving in interlocking waves; circulate your money and add to it everytime it goes round. In fact, sounds like NLR - what a recipe for making money; pity I hadn't got in sooner. Still, more to come from ASC, no doubt about it!

Eric

Eric

If you're wondering why I didn't mention PGI on Friday, apologies - well truth is the last two stocks I got into (PSG, FAO) I did start a thread for them before I bought, but there were no responses, so I kind of thought maybe I'd breached protocol (being only a puppy at this game) so I was reluctant to do it a third time. Still plenty of fun to come in PGI I reckon. I was only alerted to it myself after it rose from 18p to 41.50 where I bought with scant research - moreorless hunch and a belief in the tipster (thoroughly bad way to invest I know). Never expected it to take off so soon. Hope there will be dips a plenty to add for me and you.

SD

SD

Accept that! Enjoy your bone. Had a look - quite a juicy one but most of the action has probably occurred. This is a good type of situation to pick up, though, where company has been under-performing in a traditional role but then gets into action which is complementary in a financial way. Worth a good 'ROFL' which you pups like!

By the way, have resolved to do some more topping up on ASC as CFD marging becomes available. Cap. down to 45M! I reckon that is projected pe of 15 in year commencing April. pe of 30 later this year (dropping to 15 following year) implies price of 125p. Anyway, thats my target. double-bagger and 8-bagger via CFDs. Yeah! I'll have a bit more of that!

Eric

Eric

Erci

Another one I did try to get you all excited about on the BFC board before it took off was close relation DOO at 160ish mid Jan - has now risen from 180 to 420 (!) over last 10 days. Again a very desultory response apart from andy and hlyeo98 who actually had the cojones to start a new thread last week - no one else.

Sorry to persist with the point, but I do want you all to know I do give where I can as well as take from this site. What I receive from you all is far more valubale than holding back on what I know.

Back to business - I agree with you on ASC, hoping it stays where is is for a few more days whilst I bring up reinforcements from the vault.

SD

No problem, sd, you're a good fellow. Even share your bones whilst there is still some juicy morsels on them. Mind, wouldn't leave you alone with the joint on the table! Good thing about share tips is that you share the good ones with your pals, they buy too, the sp goes up and you make more money! Like a smile - give it away and it multiplies. Same probably applies to woofs.
lol!

Eric

Winalot Of Other Friends (WOOF!)

SD

at time of this post no trade has been done since 11.54 looks like selling is getting lighter only 300000 shares traded on a downday looks like bottom will soon be reached.cheers woodie