Company Profile

YooMedia plc is one of the fastest growing interactive entertainment companies in the UK.
Since 1997 we have been developing and launching leading B2C consumer brands in the gaming and community sectors. We also work in a B2B capacity with leading brand owners, agencies, content developers and broadcasters to design and develop their interactive content strategies.

Led by Executive Chairman Dr. Michael Sinclair and Group Managing Director Neil MacDonald, YooMedia has assembled a highly experienced management team that possesses a unique blend of skills and experience in the areas of Digital TV, Internet and mobile phone services and technology.

With main office locations in London, Exeter and Maidstone, YooMedia manages core assets including:

Over 30 office locations throughout the UK alone

State-of-the-art studio, production and post-production facilities at our Wapping location.

UK broadcast return path & bandwidth owner

Fully fledged UK Bookmaker License

Database with over 350K UK singles

SMS Engine access with international reach

Fully staffed 50 seat Customer Contact Centre in Maidstone, Kent

YooMedia Dating & Chat - Our dating subsidiary company manages the oldest and largest UK-owned dating brands including Dateline, Club Sirius and Avenues. YooMedia Dating has over 20 office locations throughout the UK and also manages YooChat, our world-leading interactive chat service found on UK digital cable on the Telewest platform (platform extensions planned for 2005).

YooMedia Gambling & Games - Combining the brands of Avago and Channel 425 (in partnership with William Hill) YooMedia is on the leading-edge of interactive fixed odds, casino and poker gambling services for digital TV, the web and 3G mobile phones. Our gaming business also manages YooPlay, the only interactive just for fun games channel found on all four Digital TV platforms in the United Kingdom.

YooMedia Enhanced Solutions (YES) - YES works with brand owners, agencies, content owners and broadcasters to clarify the options, define the strategies and deliver the interactive content that enhances consumer and audience experiences. YES customers include the BBC, Nestle, Celador, William Hill, Channel 4, ZipTV, The Cartoon Network and HR Owen.

andysmith

Yes, good luck. I've done my research and talked to a couple of directors in the last month. I'm very comfortable and confident.

ipublic
After you've bought a "couple" more shares will you get your name in the annual report for being a major shareholder? (LOL) When the share price gets into the 's in a few years I'll point you out to my kids in Britain's top 100 Rich list, and tell them where I read about you. I have enjoyed reading all the thoroughly informative posts here and hope to have some spare cash soon to join you and all the other YOO holders.

LL

andysmith: feel you're a pal with our common interest in SEO. I have changed my tune somewhat re the flotation and thought I should explain. I was as puzzled as any, yea angry, at the flotation at 15p without shareholder participation. What is now proven (IMHO) is that the flotation price was right and the preceding market price, if not wrong, certainly in the blue sky region. The point that is probably irrefutable is that YOO could only do this reverse takeover at the price they did: integration is ahead of schedule but the sp is struggling to keep to the flotation price; essentially a matter of what the cap. should be at this stage of growth. More difficult to decide and it is theoretical anyway are: (i) what would have happened to the YOO story without the acquisition; (ii) was this the best step they could have taken? Evolution took a lot of stick over the float, including from me, but their current projections are eminently sensible and you can see the future growth, supporting iPublic's projections. So why aren't these built into the sp - because the market takes a very short-term view. No doubt YOO was over-hyped last year (and the preceding one for that matter) and no doubt it is under-hyped now. As iPublic knows, I rank YOO behind SEO but that is a hard comparison: I rank YOO ahead of just about anything else on a one to two year view. Hope that helps.

Eric

Thanks Eric, always appreciate another view and points made with reason.
I don't understand though why not 15/25 shares at 25p. It would have raised the same funds. Am I having one of my thick moments? Much as I am annoyed with what happened I keep reading the thread but can't find a good reason personally to buy right now, maybe I just can't find it in me to forgive what happened to my dosh at a time when I was doing shite anyway. This thread has so much information and research thanks to the main contributors and IF the management have got it right no doubt YOO could be successful.

Thanks Eric, always appreciate another view and points made with reason.
I don't understand though why not 15/25 shares at 25p. It would have raised the same funds. Am I having one of my thick moments? Much as I am annoyed with what happened I keep reading the thread but can't find a good reason personally to buy right now, maybe I just can't find it in me to forgive what happened to my dosh at a time when I was doing shite anyway. This thread has so much information and research thanks to the main contributors and IF the management have got it right no doubt YOO could be successful.

Thanks Eric, always appreciate another view and points made with reason.
I don't understand though why not 15/25 shares at 25p. It would have raised the same funds. Am I having one of my thick moments? Much as I am annoyed with what happened I keep reading the thread but can't find a good reason personally to buy right now, maybe I just can't find it in me to forgive what happened to my dosh at a time when I was doing shite anyway. This thread has so much information and research thanks to the main contributors and IF the management have got it right no doubt YOO could be successful.

Yoomedia PLC
26 April 2005


YooMedia Plc ('YooMedia' or 'the Company')

Director Shareholding

The Company announces that on 22 April 2005, under the rules of the Unapproved
Executive Share Option Scheme, the Company's remuneration committee granted John
Swingewood, a director, options over 7,000,000 ordinary shares of 1p each in the
Company, at an exercise price of 16.25 pence. All of the options granted at this
time are exercisable over the next 2 years in four equal six monthly instalments
and no consideration was paid for the grant of these options.

26 April 2005



This information is provided by RNS
The company news service from the London Stock Exchange
AMSISESL

Is it good or bad? I feel.....

1. Options at 16.25p, so we have not been shafted!

2. Exercisable over the next two years, in 4 equal six monthly installments, means someone must be expecting the price to move northwards rapidly!

3. Mr Swingewood is not going to take any of the options, until the SP is comfortably in the 20's, so it's not dilutive now. A director taking options, normally waits until the SP is at least >30% above the options price, before buying. So good time to buy for retail.

4. 16.25P * 7M = 1.15M of extra working capital, should all options be taken.

5. We can all buy now anyway at 14p so have no cause to moan!

6. Demonstrates confidence of a much higher SP soon!

7. Makes a takeover even more attractive to the directors!

Infact the current offer of 14p appears a bargain, based on the option price of 16.25p and the prospect of a year end SP of 20p+ is now higher than yesterday.

I.M.H.O.

Is there a formula for deciding on the options price of 16.25p, or was it simply a price, the Company's remuneration committee, felt comfortable with?

there is no formuala, it is just a palatable level versus current price and the recent issue.

ipublic, you make valid points above but the key for me is that a grant of this level incentivises management and the 6 month exercise windows symbolise a set programme of milestone targets...

all in, i think they are positive but i would follow this guy holding closely. if he flips them then sell YOO...

proptrade

Yes, good point regarding incentives. Remember, he's not going to consider taking his first 25%, unless the SP is at least 19p or higher, so 14p is an excellent entry point for retail.

Do you agree?

absolutely. please understand i think this stock has HUGE potential. in the same way YOO was up 1.25p with director buying last week it would suffer if diectors were selling.

i think 14p is a good level and am waiting to get in. what is holding me back is the mkt cap versus revenues. i think i want to see the 8 million per month repeated and then i think that will justify the valuation (on a 100million a year revenue gross level)

proptrade

Yes, any director sales below 20p is bad news although there is no evidence to suugest a director might sell. All part of the risk of owning any share!

I admire your patience, not buying yet at 14p! I could not wait any longer!

discipline old boy!

i am always of the belief that even if i miss a small move up on good news i would rather have some comfort of more certainty....doesn't always work but in this case that is my strategy.

http://www.dtg.org.uk/news/news.php?class=countries&subclass=193&id=833

Investec Securities has issued an upbeat forecast for BSkyB ahead of third-quarter results, due to be released next Wednesday.

In a research note recommending investors buy shares while they remain "great value", Investec media analysts predict an increase of 60,000 subscribers in the quarter, and possibly more than 90,000.

"We expect churn to remain below 10% and do not anticipate a material increase in subscriber acquisition costs," says the note.

Investec forecasts Q3 revenues of 1bn, up 7%, operating profits of 165m and pre-tax profits of 183m.

"If BSkyB can deliver higher than expected subscriber additions in the traditionally weak quarter, without a material increase in subscriber acquisition costs, the performance will provide further evidence that the new strategy is gaining traction," says Investec.

BSkyB chief executive James Murdoch unveiled Sky's growth strategy last August. In the Christmas quarter Sky added 192,000 subscribers against a consensus forecast of 150,000, boosted by its 'what do you want to watch?' advertising campaign.

Murdoch is chasing a target of 8m subscribers by the end of 2005, up from the total direct-to-home subscriber base of 7.6m reported in the three months to the end of December.

------------------------------------------------------------------------------------------------------------------------------

Great news for YOO and it only matters that subscriber numbers are increasing, Costs incurred by Sky, when winning new customers, is no concern of ours! Sky's new Freesat service, will also rapidly increase subscriber numbers, over the next 3 years! More food for thought, Proptrade?

always....

what amazes me is that a comany like YOO is in its infantcy becasue we are all just grasping the concept of interactive TV. like email and sms, once it catches on there will be no stopping the flow. what will become unreal is when we start to sms for things like "Choice TV" (my own concept) where you sms your favorite shows/films and they will be shown next. you could even promote it on advertising free TV where a bar at the bottom constantly undates you what to vote for next.

endless possibilities!

http://www.independently-minded.co.uk/pages/services-tax-employer_solutions-share_arrangements/$FILE/share+schemes.pdf#search='Unapproved%20Share%20Option%20Scheme'

The exercise price will usually be the market value of the shares at
the time of grant. If the share price rises, then the option-holder
exercises the option and receives shares which are immediately
worth more than the exercise price which has been paid. If the
share price drops below the exercise price, the option-holder can
choose not to exercise the option.

Unapproved share option schemes.

An unapproved share option scheme is simply the grant of share
options to employees without Inland Revenue approval. The two
main advantages of these schemes over approved schemes are:

there are no limits on the value of options which can be
issued to an individual

there are no restrictions on the price at which the shares can
be offered

"The exercise price will usually be the market value of the shares at
the time of grant."

Well on the 22nd April, the date the remuneration committee met the price was 14.5p, so the options price appears to be a welcome vote of confidence in the forward prospects.

Have retail shareholder been given a boost?

proptrade: Evolution estimate that revenues are growing at an annualised 66%. As house brokers, this is as close as possible to being official. Therefore, the company is almost certainly cash flow positive from now on.

andysmith: to make the same point twice is one thing, but to make it three times has to be overkill! Your point about raising the same amount with fewer shares is reasonable and it was the way I was thinking. However, Evolution, underwriting the offer, clearly would not do the placing at higher than 15p. I guess the reasoning was probably that Yoo were loss-making and were reversing into another loss-making company. The Evolution analysis of 5th April is very thorough indeed and I have come round to the conclusion that their action was correct. Its interesting to note that the current Nomura rights issue for AZM (Alizyme) has gone pear-shape with the sp dropping below the asking price of 1. AZM get their money, presumably, as the issue is underwritten. I can understand the reason there because, whilst they have at least one blockbuster drug and it is past the major risk stages of clinical trials, it is still several years from the market.

What is surprising with YOO is that the sp has fallen below the placing price. You can understand the disappointment of private investors who were not party to the placing. However, I get the impression that YOO is somewhat ahead of the financial projections put forward with the placing, based on the additional cost saving synergies found. My conclusion would be that the share has bottomed out although it may not pull away until the next quarter's trading statement, presumably July, or some positive RNS announcement. Evo's target is 20p which I think is a 5-month view. For me that is moving into profit, whereas for a new buyer it is one-third profit and worth having.

Eric

having been stuck with US$100 million of a rights issue gone wrong on my books i can tell you first hand that the bankers at Nomura will NOT be sitting comfortably.

I like YOO but feel that, agreeing with EWR, that it may ahead of itelf or at least bottoming out. still waiting...

proptrade: my point is that YOO probably has been ahead of itself on more than one occasion in the last couple of years. However, it is now behind itself, to coin a phrase: given that the 15p placing price was fair and reasonable, it has already performed ahead of projections at that time and should be somewhere between 15p and the target pice of 20p from evolution. The drop below the placing price was initiated by a small investor sell-off after the Shares sell recommendation the week before last; I would hope, indeed expect, that there will be a retraction this week. For anyone who was not reading the bb at the time, the error was a statement that YOO were haemorraging cash: this was true at the year end but they had claimed positive earnings in March, not acknowledged by Shares but clearly spelt out by Evolution whom Shares normally make reference to.

Eric