LONDON (ShareCast) - The former Chairman of online fashion sensation Asos (Other OTC: ASOMY - news) has set out plans to float an Indian copycat online retailer on London's AIM.

Koovs has set out plans to raise £22m with its initial public offer (IPO), according to the Financial Times.

Lord Waheed Alli, the media baron who chaired Asos between 2003 and 2012, is chair of Koovs and has brought in former Asos director Robert Bready as Creative & Retail Director, who will be backed by a design and buying team based in London.

Bangalore-based Koovs was founded in 2010 as a daily deals website, but switched course to 'lifestyle e-tailing' in 2012 when a large stake was taken by Anant Nahata, scion of the family that runs India's HFCL telecoms group.

Koovs, which even has adopted a very similar website design to Asos, now focuses on affordable western fashion rather than Indian ethnic clothing, aping celebrity fashions to appeal to middle-class working men and women aged 18-30 years, exactly like the London-based company.

The owners plan to float about 35% of the company with 44% owned by the Nahata family, 11% by Lord Alli and the remainder with management.

Balerboy - lol !

WHAT.... ok eventually a better chart with vol, and macd would be nice.,.

That s a great chart ... if you bought yesterday !!! :))

Good on you Greyhound .

Beats Pets At Home!

Market cap exceeds £50m so will be a nice addition for niche funds

Balerboy, done.

lol, maybe i was a little premature but thanks anyway. I'd forgotten it had only just been launched.

I think thats a lampshade i see forming on the chart.

I wondered what you wanted to see ;) Better for the longer term though.

JP Morgan Asset Management raises stake to 7.96%

Just dipped my toe in at 188 for 2000
Found it difficult as EMS is only 600
Tried to get filled at 181 but no joy.

you may have dipped too early.......

looks like another spiffing mug-punters ipo

Joined you all here with a few yesterday --

Nice gear! -- http://ink361.com/app/tag/KOOVS

Since floating

JP Morgan have increased their holding by 200,000 = 7.96%
JO Hambro have increased by 550,00 = 9.47%

Times India reports,

http://timesofindia.indiatimes.com/entertainment/events/delhi/KOOVS-COM-hosts-a-fun-filled-evening-at-Asilo-Rooftop-Bar-Lounge/articleshow/32493374.cms?

Good post DT

KOOVS.COM hosted a fun-filled evening at Asilo Rooftop Bar & Lounge at Palladium Hotel, in Mumbai, to celebrate their collaboration with British designer Henry Holland. Guests were treated to a high-octane fashion presentation of the collection styled by designer Surily Goel and set against Mumbai's skyline. Holland said, "I'm excited to be in Mumbai and thrilled to have had the chance to create a collection just for India, which is due to launch in May - exclusively on KOOVS.COM."

Robert Bready (creative and retail director, KOOVS.COM) said, "We are excited to have Henry Holland as a guest designer. We aim to bring the best of international and local design talent to our customers, combining great fashion with affordable prices." Evelyn Sharma was spotted in one of Henry's bold designs.

I especially like this company's product launch --- Quality plus Quantity -- should be a winner.

Koovs specializes in high street brands, especially from the UK. It launches over 150 new products every week, featuring catwalk videos and 360-degree product views.

Read more: Indian fashion estore Koovs files for London IPO to keep pace with Myntra http://www.techinasia.com/indian-fashion-estore-koovs-files-london-ipo-pace-myntra/



http://www.techinasia.com/indian-fashion-estore-koovs-files-london-ipo-pace-myntra/

Just found this, recent news

http://www.houseofholland.co.uk/blogs/blog/13175001-henry-x-koovs

Rated new buy by Peel Hunt, tp 220p

Todays news --- Twelve designers in London !

http://www.business-standard.com/article/management/myntra-jabong-koovs-in-pursuit-of-designer-wear-114041001254_1.html

Similarly, Koovs, that recently went for public listing at AIM - a sub-market of London Stock Exchange - wants to be the ASOS of India, selling designer wear beyond their home markets. It already has international designer names like Patrick Cox and Melissa Odabash along with a team of twelve designers in London. Some major brands from Europe like Timberland and Glamorous from UK sell exclusively on Koovs.