Crossrider operates in the rapidly growing digital advertising market, specialising in improving return on investment for advertisers and better monetisation for publishers through the analysis of big data. Crossrider has both web and mobile platforms which generate big data and has developed a proprietary ad serving algorithm and engine that can extract value from this data to deliver relevant advertising to targeted users. In August 2014 the Group delivered 1.6 billion adverts per day. Crossrider provides a number of services to its clients: Web apps platform Allows developers to build browser web apps (also commonly referred to as extensions or add-ons) which function on each of the four main web browsers. Crossrider enables developers to monetise their web apps through the provision of intelligent advertising. Advertising revenue is shared between the developer and Crossrider. Mobile ad server Crossrider's Ajillion business is a white-label mobile ad server, ad exchange and demand-side platform, used by mobile ad networks, agencies and monetisation platforms. The platform currently empowers over 100 ad networks. Ad network The Group, through its own mobile ad network, DefinitiMedia, delivers solutions for performance based advertisers and publishers in the mobile field. Software distribution The Group has its own proprietary software tool, which offers users a repair service for PCs and mobile devices via the internet. This tool, known as Reimage, has repaired over 1.5 million PCs and mobile phones. The Company's headquarters will be based in the UK, while the Group has operating subsidiaries in Israel, Cyprus, Romania and Russia.

first date of trading: 30/09/2014

Crossrider is a publicly traded company listed on the London Stock Exchange (LSE AIM). The placing, which was oversubscribed, successfully raised £45.9 million (US$75 million) before expenses, at the Placing Price of 103 pence per share

ST of IC today -Effectively, the shares are rated on just seven times cash adjusted EPS estimates, a rating that fails to take into account the high probability of further earnings accretive acquisitions. Buy

Folk: just have a look at this one> More than half of its market value is held in cash. Making the rest PE around 6. Am I missing something? Looks cheap and growing.
What would be the catch?