http://www.telegraph.co.uk/money/main.jhtml?xml=/money/2005/03/27/ccbreak27.xml
Online poker is suddenly the biggest game in town. Already this year, it has emerged that two of the world's biggest poker sites, PartyGaming and Cassava Enterprises, which owns the 888.com online casino, are considering floating on the UK stock market.
They hope to tap into the huge investor interest in online gaming stocks that has boosted shares in Sportingbet, the leading online gaming group, by more than 300 per cent in the past year, driven partly by its acquisition of Paradise Poker.
But Sportingbet's shares still look cheap. They trade on 24 times this year's forecast earnings, according to Investec. This may seem racy, particularly compared with other UK gaming stocks, such as Rank, Hilton and William Hill, which trade on multiples of about 14.
But Sportingbet is forecast to deliver earnings growth of more than 40 per cent a year. In contrast, Ebay is forecast to grow earnings by a mere 30 per cent, yet the online auction group's shares trade on 48 times this year's earnings, according to Merrill Lynch.
Why does Sportingbet trade at such a discount to other fast-growing internet stocks? After all, it makes profits and generates huge quantities of cash since it has little debt and is based in Gibraltar where it pays hardly any tax. Nor is there much doubt of its growth potential.
Online gambling accounts for less than 5 per cent of the gross win of the global gaming industry - a figure that is expected to soar as punters become more familiar with online gaming and broadband internet connections rise.
What is holding the shares back is regulatory fears. Sportingbet makes most of its poker revenues in the US, where the status of online gaming is ambiguous. US law prohibits the use of telephones to take bets. Sportingbet, like other online gaming sites, is located offshore, beyond the reach of the authorities.
But regulators have tried to control matters via the banks that process transactions and other affiliated businesses. This can make life more complicated for online gaming sites, but not impossible. At worst, regulators will succeed only in slowing growth. Sportingbet's investors will still be left to share a big pot.