http://www.nma.co.uk/Document.aspx?did=b81fed59-a479-470c-9523-a414a17e3954
Deeply determined
YooMedia chief executive David Docherty is a man who believes in telling it like it is. For example, "Anyone who's not currently working on a convergent media strategy should be taken out and shot," he says assuredly.
As boss of one of the UK's fastest-growing interactive entertainment companies, Docherty knows a thing or two about where the new media industry is heading over the next few years. He's convinced that the growth of broadband-enabled digital devices will radically alter the way media is consumed, providing new opportunities for content providers to engage with audiences through a variety of different channels.
Docherty is working hard to ensure YooMedia is ideally placed to capture the high ground of these converging technologies by developing a range of brands that can be streamed across online, mobile and interactive TV platforms.
The company is already well on its way to achieving this, having specialised in interactive gaming, dating and public sector content since 1997. It has a number of distinct divisions dedicated to providing business-to-consumer and business-to-business services to broadcasters and digital network operators.
"It's not just about taking the same brands and distributing them through as many channels as possible," he says. "It's also about considering the appropriateness of digital devices and their relationship with consumers."
An intensive 12-month period of acquisition has already brought the Avago, Dateline and Fancy A Flutter brands under the YooMedia umbrella, but Docherty still has one eye on new formats that can be exploited across the spectrum.
"We're consolidating our core gaming and dating brands to give us growth at every level of the communications chain," he says.
Docherty sees digital TV as the unifying force that will join together these converging interactive technologies. He's keen for YooMedia to launch more linear content that will act as a shop window for the company's online, mobile and red-button capabilities.
YooMedia recently acquired independent production company ViaVision for this very reason, intending to use the firm's already established Pokerzone TV channel as a front end for its interactive services on the digital satellite platform.
Having overseen YooMedia's landmark 28m acquisition of Digital Interactive Television Group (DITG) late last year, Docherty is now in a better position than ever to start bringing his vision of a convergent media future to life.
The former 'perennial student' from Glasgow has responsibility for the biggest iTV company in the UK after Sky, and the only one to operate its services on all satellite, digital terrestrial and cable platforms. Despite loosing around 6m last year, the enlarged group broke even in March and turnover is predicted by Evolution Securities to reach 142m during 2005.
Docherty plans to spend the next few months focusing on consolidating YooMedia's string of recent acquisitions, strengthening its core dating and gaming propositions and exploring 'organic growth' opportunities.
He has been evangelising about the benefits of interactivity since he became deputy director of TV and director of new media at the BBC in 1998. Under then-director general John Birt, he spearheaded the Corporation's push into digital TV and helped set up the instantly successful BBC Online.
During this time, Docherty realised the potential of the Web and left the BBC to join Telewest, where he oversaw the launch of the company's Blueyonder portal under chief executive Adam Singer. "Both Adam and I thought that the future lay in broadband content that would act as a differentiator as bandwidth became a commodity business," he says.
It was this reputation for forward thinking that led Docherty to be invited this year to make a hypothetical pitch for the public service publisher being proposed by media regulator Ofcom.
With the Ofcom pitch still fresh in his mind, he envisages the creation of an "entertainment superhighway" that will take advantage of the rise of peer-to-peer communications, Internet blogging, podcasting and other emerging technologies capable of bringing people together in self-connected groups. "I think we'll see more and more people blogging rich-media content across the Internet," he says.
Docherty is convinced that these new interactive technologies are swiftly changing the face of the industry, with the balance of power shifting away from scheduled content towards a more user-generated experience. Some of the more traditional media companies are catching on to this idea, with both the BBC and Channel 4 increasing their focus on emerging media.
With brands available across a number of digital platforms, Docherty is convinced that YooMedia is in a strong position to take advantage of rapidly converging media channels.
"By the end of this year, I'd be deeply disappointed if we hadn't become the number one or number two UK-based interactive dating company," he says. "I'd be deeply disappointed if we hadn't expanded internationally both in Europe and in the US. And I'd be deeply disappointed if we weren't one of the top interactive gaming companies on mobile as well as on TV."
Docherty has something of a reputation for achieving his goals, with three university degrees and a handful of self-penned novels under his belt. The question is: will he be "deeply disappointed" when he looks back on 2005?
:: CV
Name David Docherty
Title Chief executive, YooMedia
Age 48
Education 1974-84: BA (Hons), Sociology, University of Strathclyde; PhD, Sociology, LSE; MSC, International Relations, LSE Career 1984-90: Research fellow, British Film Institute (author of three books on LWT, Channel 4 and British Cinema); 1991-2000: Several roles at the BBC, including deputy director of TV, director of new media and member of the board of management; 2000-03: MD for broadband content, Telewest; 2003-present: Board member and chief executive, YooMedia. Also author of three novels: The Spirit Death, The Killing Jar and The Fifth Season; member of various not-for-profit boards, including BARB and the Royal Television Society; chairman and pro-vice chancellor, University of Luton, 2001-05