Below is an extract from the last Interim Results which goes someway in explaining why I believe Apollo's Pad is GON's first attempt in producing an interactive platform that can be tailored to fit anything they or a customer requires.
This is not to say that I'm right in my assumption of course but is just my view of where it's all leading!
Entertainment
Our first multiplatform entertainment property Super Soccer Star, an interactive family orientated football talent show, was launched in April with co-producers Guangdong Sports Channel and Chelsea Football Club. The show has been a huge success and is one of the broadcaster's top 5 rated shows. This has led to the show being syndicated by the Shanghai Sports Channel, which will take it to another 11 million viewers. We are in discussions with other national satellite broadcasters for a second series in China. We are also in final negotiations for a series in Malaysia and there are discussions underway in Thailand, Vietnam and Indonesia. Our second show, The Limit, is set to air later in the year on Hunan Satellite, a leading broadcaster with a reach of 400 million homes. Our network and operational expertise has allowed us to develop relationships with other media companies looking to gain traction in China. During this period we agreed a deal with RDF Media to co-produce a select number of their properties and represent its shows in the region.
In addition to entertainment content deals Phoenix continues to provide interactive TV services for broadcasters in China and South East Asia. Recently it signed agreements with Malaysian TV stations, Metropolitan TV Sdn Bhd and CH-9 Media Sdn Bhd, to supply its multiplatform interactive system as part of a multi-year service agreement to provide SMS gateway, interactive advertising and SMS campaign management. Metropolitan TV is Malaysia's third-largest TV channel, targeting the urban and ethnic Chinese audience. CH-9 now ranks second in viewership ratings, and is focused on delivering programming for the mass and ethnic Malay market.
Our general entertainment portfolio is also developing. As a result of its great ratings in the UK on the BBC, and on The CW in the US at weekends, Skunk Fu!, an award-winning children's animated action/comedy TV series aimed at children aged 6-11 years old, has now been placed on Cartoon Network, a major US kids network. This dual platform in the US has allowed us to launch our merchandising programme globally, using the critical mass that this territory gives us in core categories such as toys. In addition to English speaking territories the show is on air in France and about to go on air on leading platforms in Germany and more than 100 other markets.
On 9 June, we announced the launch of Skunk Fu! as a merchandising brand in the US and Canada. The brand was launched at the New York Licensing Show by The Sharpe Group Inc., which has been appointed as licensing agent for Skunk Fu! in North America. Sharpe Group is a boutique intellectual property agency, with an emphasis in marketing IP in North America. A Skunk Fu! toyline has been developed by Croco Worldwide, Galleon's toy division and this was also previewed at the show.
In addition, NCircle has secured the DVD distribution rights for Skunk Fu! in the US. NCircle is an entertainment content distributor, specialising in children's programming. The company is a division of Alliance Entertainment Corporation (AEC), the largest single source of home entertainment, with distribution channels in over 110,000 stores throughout North America.
Apollo's Pad, an interactive online animated sitcom, was launched in October 2007, targeting 16-24 year olds. We have developed strong relationships with the music majors which have widened to include EMI publishing as well as Sony BMG.
We have also signed a development deal for another popular show, Mysti, with Planet Nemo, a leading French production company in the kids sector. We hope this will enable us to develop a more multi-territory treatment of the next TV series. Sokator-442, a comedy action fantasy targeted to children aged 6-11 years old, continues to attract strong interest in Europe. We have pre-sale offers in Germany, Australia and Scandinavia and are focusing on bringing in one more key territory to give the property the critical mass that it needs.
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