I'd better give a quick (may not be spot on) bit of history on the Pokon phenomenon:
The first animation series was shown globally about 10 years ago.
There have been about 11 Pokon films with the first in 1999.
The Pokon comic book outsells every other comic book on the shelf.
After the original Pokon was released, sales of Nintendos GameBoy system jumped 249%
Total Pokon videogame sales of 175 million copies are second only to the Mario series.
The Pokon Trading Card Game is the number one collectible trading card game in the world.
From 2005:
Every single version of the hit game has sold at least a million units and their latest addition, Pokemon XD: Gale of Darkness is expected to do no worse. Nintendo has released a statement announcing that the Pokemon franchise overall is close to selling its 150 millionth game globally.
It shouldn't be too shocking. Everyone I know has played a Pokemon game at least once in their lives and I do know a shocking few who are keeping up with the new releases. The Pokemon franchise seems to have been one of Nintendo's smartest investments to date, having been milked of $15 billion worldwide in the last decade.
http://www.theinquirer.net/en/inquirer/news/2005/10/07/pokemon-sales-near-150-million-units
From 2007:
"One of the video game industrys most celebrated franchises is officially hotter than ever. Within just five days of availability, more than 1 million copies of Pokon Diamond and Pokon Pearl for the portable Nintendo DS have sold in the United States since Sundays launch; a faster rate than any previous Pokon games since the franchises U.S. introduction, almost a decade ago."
"Later this year, these two titles will also help expand the Pokon universe for the first time to Wii, Nintendos new home video game system."
http://gonintendo.com/?p=16885
From 2008:
Pokemon USA and Burger King Corp. Partner for Global Promotion in 2008
(not GON)
"Pokemon USA, Inc., and Burger King Corp. today announced a promotional partnership that will bring popular characters like Pikachu(R), Darkrai(TM), Dialga(TM) and Palkia(TM) to children around the world. Participating BURGER KING(R) restaurants worldwide will offer an exclusive Pokemon Trading Card Game (TCG) card and accessory with each purchase of a BK(R) Kids Meal. These BURGER KING(R) restaurants will be the only place where children can obtain each of the 12 different Pokemon TCG cards and accessories. The promotion will run from July 7 through August 3 domestically and throughout the late summer and fall internationally."
http://www.restaurantnewsresource.com/article32998.html
All the above is just to highlight Pokon and the popularity of the subject which also indicates that Croco are indeed a major player,if there was any doubt!