after yesterdays agm statement the share price has risen 50% how much upside is left or is this another false dawn?
http://www.alexa.com/data/details/traffic_details/thewellnessshop.co.uk
womans hour link below.
http://www.bbc.co.uk/radio4/womanshour/04/2008_08_mon.shtml

Ultrasis plc




Beating the Blues now available for private patients




Ultrasis meets growing private demand for access to anxiety and depression therapy




Ultrasis plc, the provider of interactive healthcare and associated services, is pleased to announce the launch of Beating the Blues Connect. Beating the Blues Connect will combine on-line therapy with 24/7 telephonic support, to meet the growing demand from private patients for confidential and immediate access to treatment for mild and moderate depression and anxiety related problems. The initial price of Beating the Blues Connect, which includes 16 weeks telephonic support and one year's access to Beating the Blues will be 325.00.




An estimated six million people suffer from anxiety and depression in the UK and evidence indicates that in excess of 25% of people with mental health problems do not go to their GP or the NHS for support, often to preserve confidentiality. In response, Ultrasis is making its flagship Beating the Blues programme available for private use.




Beating the Blues Connect will be delivered by LTL Connect which will provide the service through its dedicated 24 hour call centre in Cardiff. LTL Connect is renowned for delivering wellbeing services on behalf of the Teacher Support Network to over 800,000 Teachers and Educational Staff in the UK and for its involvement in the Welsh 'Healthy Minds at Work' programme.



Nigel Brabbins, Ultrasis' Chief Executive, said:




'Since the National Institute for Health and Clinical Excellence recommended Beating the Blues for use across the NHS there has been a rising tide of demand from private patients. It's widely known that many people don't want to go to traditional services to receive support, many choosing to pay a reasonable price for convenience, ease of access and confidentiality. Beating the Blues Connect will meet this demand, providing a high quality, evidence based way of helping people to recover their emotional well-being. The price for this cutting edge product is highly competitive.'




He added: 'The partnership we have developed with LTL Connect to deliver this retail version will also enable us to look at opportunities to deliver bespoke packages into the workplace, enabling employers to address mental health issues as part of their duty of care.




'The launch of Beating the Blues Connect, as heralded in the recent interim statement, creates another opportunity to extend sales activity beyond the NHS, where Ultrasis continues to experience high renewal rates, sustained income growth and increased market penetration.'

If we can get a national sign-up for the NHS then we will really jump. Then any sign-up with anyone in America will take the sp to another level.

from todays sun.
By JANE SYMONS

Published: Today

A NEW computer program is offering hope to people suffering from depression.

But broken Government promises mean that thousands of patients are being denied the revolutionary treatment.

The Beating The Blues system teaches positive thinking techniques to change the way that patients see themselves and their problems.

This form of therapy is called Cognitive Behaviour (CBT) and it has proved to be effective in dealing with mild to moderate depression.


Advertisement

In 2006, the National Institute for Clinical Excellence (NICE) ruled that CBT, by computer, was great value for money and should be on the NHS.

The watchdog gave primary care trusts 90 days to act on this.

But it was more than a year before then Health Secretary Patricia Hewitt, in May 2007, announced that it should be made available nationwide immediately.


Delays

And another year on, it is still only available in 59 out of 149 PCTs.

The delays are adding millions of pounds to the NHS drugs budget for prescription antidepressants.

Former nurse and NHS boss John Smith is executive director of Ultrasis, the firm behind Beating The Blues. He says: Its a travesty.

NICE said introducing it would have a cost benefit of 128million a year.

Face-to-face therapy costs 750 to 1,500 for each patient. We are offering something that runs to 30 to 50 per treatment.

But Health Secretary Alan Johnson insists it is the responsibility of PCTs to ensure it is delivered.

He adds that the ruling Strategic Health Authorities have the final say but if patients are dissatisfied, they can use the established NHS complaints procedure.



See beatingtheblues.co.uk

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Thursday 12 June 2008 14:52
Department of Health (National)

32 PCTs to spearhead surge in talking therapies


Health minister Ivan Lewis today announced the 32 sites who will begin to roll out talking therapies around the country.

Each of the 32 Primary Care Trusts (PCTs) will receive a share of the 33 million first instalment of new money announced for the purpose by Health Secretary Alan Johnson on World Mental Health Day last year (10 October).

The funds will help the NHS create a new workforce that can offer properly supervised low intensity and high intensity therapy, slashing waiting times for this kind of treatment and helping patients achieve a level of recovery that they can clearly see and which is in line with the evidence from clinical trials that has been independently reviewed by the national Institute for health and Clinical Excellence (NICE).

Care Services Minister Ivan Lewis said:

"This initiative will transform the way the NHS helps people with depression and anxiety disorders. It will help to reduce the stigma associated with mental health problems. I believe it is one of the most important advances for NHS services in a generation."

Over the next three years, 3,600 extra therapists will be trained and offer treatment to 900,000 people. In the first year, at least 700 therapists will be trained and see around 100,000 people.

Training places are expected to become available through the NHS Jobs website http://www.jobs.nhs.uk from late June.

Notes to editors

1. The country's 10 strategic health authorities have each chosen between two and five Primary Care Trusts to take this forward and a number of higher education institutions to deliver the newly developed national curricula for high- and low-intensity therapy workers from the autumn.

More PCTs will join the Improving Access to Psychological Therapies programme as further money comes on stream in the next two years - a total of 103 million in 2009-10 and rising to 173 million in 2010-11.

The programme began in 2006, with two pilot projects in Newham, East London, and Doncaster, in Yorkshire, focused on working-age adults. Between them, they saw 5,000 patients in a year and brought well over half of them to measurable recovery with the number going to work rising by 10 per cent.

In 2007, 11 PCTs began exploring the specific needs of one or more vulnerable groups including children and young people, new mothers, older people, black and ethnic minorities, offenders and people with long term conditions or medically unexplained symptoms.

2. The successful PCTs chosen to take part in the first year are:

NHS North West
Eastern and Central Cheshire
Western Cheshire
Knowsley
Salford
East Lancashire

NHS South West
Bournemouth and Poole
Cornwall and the isles of Scilly
Dorset
Swindon

NHS East of England
Bedfordshire
Cambridgeshire
West Hertfordshire

NHS Yorks and Humber
North Lincolnshire
Leeds
East Riding
Sheffield

NHS East Midlands
Nottingham City
Lincolnshire

NHS London
Camden
City and Hackney
Ealing

NHS West Midlands
Dudley
Shropshire
Stoke

NHS South East Coast
East Sussex Downs and Weald
Hastings and Rother
Brighton and Hove City
West Kent (locality)

NHS South Central
Buckinghamshire (locality)
Berkshire West (locality)

NHS North East
South Tyneside
North Tyneside




[ENDS]

i am afraid the share performance pattern has been repeated several times by ULT ..... it rockets briefly, to fizzle out and fall like the proverbial stick

Indeed Cynic, and I kick myself every time it falls down again wishing I had cut my losses lol.

much as the concept might be fine and even recommended by/to NHS, it is patently obvious that NHS is strapped for cash - primarily through paying hordes of waste-of-space administrators far too much for little benefit to anyone

The problem is that the NHS doesn't even realise that by signing up to BtB they will save a fortune in drugs wghich they currently issue willy-nilly and which are having no effect in a lot of cases or are not even required.

never that simple with gov't run so-called oraganisations

I can't see this fall being arrested unl;ess some stonking news comes out, but I am not willing to sell as it will turn 10 minutes after I do so.

conversely, when will you overcome greed and take a profit if you don't have the balls to cut a loss?

RNS Number : 2015X
Ultrasis PLC
23 June 2008

Press release
23 June 2008





Ultrasis plc




'Beating the Blues' is to be translated for use in Dutch and Belgian healthcare markets, demonstrating the therapy's cross-border potential







Ultrasis plc, the provider of interactive healthcare and associated services, is pleased to announce that it has agreed a contract with Innohealth BV for its flagship product, Beating the Blues, for the treatment of anxiety and depression, to be translated into Dutch. Under the contract Innohealth BV has exclusive rights to market Beating the Blues in the Dutch language in Holland and Belgium.. Innohealth will be responsible for providing a complete re-filming of the video components as well as a translation of the text and voice into Dutch. Innohealth will pay Ultrasis exclusivity and royalty fees.




Nigel Brabbins, Ultrasis' Chief Executive, said: 'This is a significant breakthrough for Ultrasis as it signals a wider acceptance of the economic and clinical value of Beating the Blues in non-English speaking markets. It is especially important given that the Dutch healthcare system has recently moved from a public funding model to a health insurance model, paid for by the individual, where patient choice and value for money will be key. The contract we have agreed with Innohealth BV secures both a proven route to market once the Dutch conversion is complete and guarantees income flow from exclusivity payments and royalty fees.




'The value of Cognitive Behavioural Therapy in the treatment of depression and anxiety is widely recognised. Translation of the existing Beating the Blues programme into other languages should now lead to opportunities for Ultrasis across Europe and beyond, providing other countries with a ready-made solution to their mental health needs.'




Arjan van der Weijde, Innohealth Chief Executive said: 'Innohealth.BV has been established to meet the growing need for cost effective and evidence based solutions in the Dutch healthcare market. The availability of Beating the Blues as a treatment option for depression and anxiety will provide additional choice and value for the patient and support practitioners to provide increased value for money services. We fully expect Beating the Blues to deliver the same excellent clinical outcomes in Holland and Belgium as those achieved in the UK and are delighted to have agreed a contract with Ultrasis for exclusivity in the Dutch language in both these Countries.'




- ends -

Good news that a PR firm has been appointed. It means that they are going to have lots of news which is very positive.

It doesn't matter what news comes out on this at the moment, we are going down. I am not selling regardless of where it goes as the company has the right products and simply needs to market them better.

With their overheads they need a massive increase in sales.

We already know, on contracts that have been signed but can't be put through the books until the arising date, which is each of the next three years, that the company is in profit for the next two years.

It's a very upbeat CEO's newsletter, which should underline the potential as well as the work currently ongoing to realise sales.

CEO Newsletter July 2008
Interim results
Since my last newsletter in March, we have released our interim results covering the 6 months to January 2008, the highlights being a 50% sales growth, a maiden operating profit and deferred income (contracted sales) of 1.955m. With cash at bank of 1m and debt free, Ultrasis is better positioned in terms of both sales and finances than ever before and continues to meet internal budget forecasts.

Beating the Blues in the NHS
The roll-out of Beating the Blues by the NHS continues at a steady pace with 4 of the Strategic Health Authorities and many individual PCT's continuing to implement Government stated policy, making Beating the Blues available for the treatment of anxiety and depression on behalf of their population. We continue our discussions at all levels of the NHS from local to national to ensure Government policy is implemented and people given access to Beating the Blues as promised in both the 'White Paper' and by the Department of Health and Ministers.

Improving Access to Psychological Therapies
Beating the Blues is a significant part of the "stepped care approach" and we will be working to engage with all the recently announced IAPT sites to ensure that they recognise the benefit that Beating the Blues will bring to the quality of their service delivery. Many of the sites are existing customers but the new funding should allow those who have not made a commitment to do so. The recently published research by Chelmsford CBT Centre shows the value that can be realised by delivering our program as an integral component of a full service model.

Beating the Blues Connect - Retail Sales to private clients
I mentioned in the interim statement our intention to launch Beating the Blues in the retail market and we were delighted to be able to do this on 4th June 2008. We have linked up with LTL Connect, a specialist provider of wellbeing services to over 800,000 teachers and educational staff in the UK, to achieve this and look forward to a long term partnership with them.

LTL Connect will provide a 24/7 call centre and support the delivery of Beating the Blues with telephonic assessment, motivational interventions during the programme and outcome measurements on completion.

We introduced this service as an estimated 6 million people suffer from anxiety and depression in the UK and evidence indicates that in excess of 25% of people with mental health problems do not go to their GP or the NHS for support. It's widely known that many people don't want to go to traditional services to receive support, with many choosing to pay for convenience and confidentiality. Beating the Blues Connect will meet this demand, providing a high quality, evidence based way of helping people to recover their emotional well-being."

The partnership we have developed with LTL Connect to deliver this retail version to the public will also enable us to look at emerging opportunities to deliver confidential and bespoke packages into the workplace aimed at helping employers to better manage mental health issues and meet their responsibilities under their duty of care.

New PR Company appointed 1st July 2008: JBP www.jbp.co.uk
Always conscious of the need to spend marketing budgets wisely and test which works well and which does not, a number of strategies to promote the retail product are in place, some of which will be led by our new PR company JBP, who will be working on developing Beating the Blues as a brand and placing it strongly in the minds of potential consumers. JBP was established 24 years ago and has extensive experience developing communications strategies for companies operating in the healthcare sector, managing national and international clients. They have developed a strong track record in the FMCG (fast-moving consumer goods) and retail sector.

As we extend our offering to new market places JBP will ensure that key stakeholders in the company are kept fully informed and ensure our complete communications strategy is structured and delivering to clear and consistent objectives.

We are grateful to Capital MS&L who have managed our PR / Financial PR needs over the last 2 years for their diligent and professional support.

EU Developments - Innohealth. BV
I referred also in the interims to our intention to develop our reach in to Europe and I was delighted to announce our first contract with Innohealth. BV, to create a Dutch version of Beating the Blues for sale in to Holland & Belgium. Innohealth.BV is a new company created by the owners of Mentaal Beter (www.mentaalbeter.nl) who are underwriting the development and launch of the translated version.

This is especially important given that the Dutch healthcare system has recently moved from a public funding model to a health insurance model, paid for by the individual, where patient choice and value for money will be key. The contract we have agreed with Innohealth BV secures both a proven route to market once the Dutch conversion is complete and guarantees income flow from exclusivity payments and royalty fees.

Mentaal Beter work closely with the major insurers and already provide services on their behalf which are then 'franchised out' to its network of 330 therapists across the Netherlands. They have developed this model over the last 4 years building to a turnover in excess of 16m.

The launch of a version of Beating the Blues in another language is significant in that it confirms the potential market for our product beyond the UK. It is clear that many westernised societies experience the same high levels of anxiety and depression as seen in the UK and they too are looking for clinically effective solutions that are cost effective, confidential and can be delivered anywhere at any time.

Personnel
We have recently increased our sales team with the appointment of two new account managers for the South West and West Midlands areas. This brings the total number of account managers to seven, in line with our continued plans to mirror SHA boundaries as business develops.

Nigel Brabbins
Chief Executive
3rd July 2008

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This is getting dire. There is no reason for such a steep fall recently, on the basis that the company is profitable for the enxt 2 years on contarcts already signed.

at the moment it is all about sentiment.