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Shares Magazine revamp - Any thoughts?     

Andy - 21 Apr 2008 00:36

Shares Magazine was totally revamped this week.

Out has gone the tabloidy style, and aticles on small caps, in has come long articles by market 'experts' and large cap reporting.

The Prospector has been axed.

I am disppointed with the changes, and wondered if anyone else here subscribed or bought Shares, and had a view they wold like to share?

cynic - 21 Apr 2008 10:00 - 13 of 184

MANAGEMENT NEEDS TO TAKE NOTE!
THE MESSAGE FROM SUBSCRIBERS IS LOUD AND CLEAR AND WILL BE VOTING WITH THEIR FEET IF ACTION NOT TAKEN
I CERTAINLY SHALL NOT RENEW SUB ..... TOTAL WASTE OF TIME AND MONEY IN ITS PRESENT NEW FORMAT.
WHO DID THE MARKET RESEARCH BEFORE THIS RADICAL CHANGE?
SACK THEM!

2517GEORGE - 21 Apr 2008 10:12 - 14 of 184

I agree with the majority of comments above, I was very disappointed. My family pay for the annual subscription by way of a birthday pressie for me every september, if this format continues I shall tell them not to renew.
2517

Strawbs - 21 Apr 2008 10:26 - 15 of 184

I didn't bother renewing my subscription when it ran out last year, as I wasn't (still not) actively interested in equities. I did still buy the occasional copy though if something caught my eye, which is the same approach I've always used with Investors Chronicle. I was rather surprised when I picked up this weeks issue and had a thumb through. At first I thought I'd picked up the economist or something by mistake and had to double check the front cover. I was disappointed to see that many of my former favourite columns and features had gone or been redesigned/scaled back. Perhaps the redesign reflects a more somber market (economic) backdrop and changing readership. Personally I would say the new style makes me less inclined to buy a copy, but I'll continue to thumb through it anyway and will buy if I see enough to interest me.

Strawbs.

halifax - 21 Apr 2008 10:36 - 16 of 184

Surely the editor should have consulted the readership before making such drastic changes to the format and content?

johnmason - 21 Apr 2008 11:19 - 17 of 184

I switched from IC to shares 3 years ago. I felt IC had been delivered by mistake!
The forthcoming weeks diary for results and ex divs.was missing which is one of my main reasons for buying the magazine. I am an old fashioned investor and too much space is now given to the type of vehicles which distort the market and lead to short termism.
Perhaps the title needs changing too.

queen1 - 21 Apr 2008 12:51 - 18 of 184

I'm in full agreement with all - lots of the good stuff gone, no recommendations and pages of press and analyst comment that can be picked up everywhere else. It's a real shame.

cynic - 21 Apr 2008 12:54 - 19 of 184

WHY IS THE MANAGEMENT OF THIS UNIVERSALLY CONDEMNED INNOVATION NOT STEPPING UP TO THE PLATE?

Andy - 21 Apr 2008 13:12 - 20 of 184

petal

They are offering refunds, which is very decent of them IMO!


All,

I have decided to cancel my subscription, as clearly they will not reverse the decision to change the content, nor the format of the revamped edition.

Anyone thinking of either subscribing or unsubsribing, the phone number to ring is 01444 475661.

The guy was very friendly, and offered me a refund on the unused portion of my account, which I accepted.

To unsubscribe, you must email Shares, you must quote your customer number, and the email address to use is;

shares.subs@quadrantsubs.com

To unsubscribe you need to know your customer number, which is something like 00060xxx, and I think is on the address label of the magazine when it arrives, or you can ring the number above and they will give it to you.

I have decided to take up the free 3 week trial for Moneyweek, as the content is nearer to my particular investment interests.

http://www.moneyweek.com/file/194/subscribe-from-not-logged-in.html

Andy - 21 Apr 2008 13:21 - 21 of 184

All,

NB the Moneyweek free trial involves giving your bank details and cancelling after the 4 free editions, which may not be acceptable to everyone.

Normally I refuse such offers, but on this occasion, as I already know the mag, I have accepted.

carsie68 - 21 Apr 2008 13:41 - 22 of 184

I agree with all the foregoing comment about the new format. It is good to have a forum to share concern. Will it make any difference though?

Grandma - 21 Apr 2008 13:57 - 23 of 184

I have bought "Shares" since the very first copy & absolutely hate the new format.
Apart from everything else, they have never understood that, after the first
reading, the index is the most important page, as we want to look up a particular
company later.
Please everyone- write or e-mail them to express displeasure.

spitfire43 - 21 Apr 2008 13:59 - 24 of 184

Unfortunately my copy hasn't arrived yet, but had a look at it online, will reserve judgement untill my copy arrives.

But even before I was thinking of a change to IC which have improved there format recently. Shares need to be careful, they could lose a large following if they don't take notice of comments on here.

Andy - 21 Apr 2008 21:38 - 25 of 184

spitfire43,

I think it's too late, they have made the change in an effort to move upmarket and grab some of the IC's readers IMO, so the old Shares Magazine is now history.

I think that policy will fail, and they will certainly lose some readers from the existing subscribers, leaving them with lower circulation, IMO.

kimoldfield - 22 Apr 2008 10:55 - 26 of 184

In my opinion the new content should have been an addition to the old Shares, not a substitution. I hate the Company index and hope to see this changed immediately, back to it's old format, but it is ok at the back of the mag. Never have liked a grey background for printing on - doesn't work!

spitfire43 - 22 Apr 2008 18:58 - 27 of 184

Just read this weeks edition, it didn't take very long. I had thought the magazine was becoming contents poorer recently, but this new format is awful. No results section, no trading section, not many imputs/views from the from magazine. They just seem to re-write views from city analysts. It used to be 80 pages of content, now it is down to 60, WHAT A WASTE OF SPACE.

I have 4 month's to run on my subscription, unless they improve the content I will be subscribing elsewhere.

argos7 - 22 Apr 2008 19:45 - 28 of 184

agree with everything written to make a change in format without even mentioning it in previous issues is poor customer service, I will be cancelling my direct debit straight away!

HARRYCAT - 22 Apr 2008 22:02 - 29 of 184

Personally I also agree that it's a shame the format has changed & become more like the competitor mags on the market, but I doubt that SHARES have gone in to this without doing some market research, so I imagine they realise that they are going to lose some readers, but gain others. It's all about market share, so presumably they are hoping that there is going to be a net gain in readers.

Andy - 23 Apr 2008 08:38 - 30 of 184

Harrycat,

Clearly so, but with the Investors Chronicle and Economist having loyal readerships, I think they have taken a big gamble.

If you changed the content of the Sun newspaper to that of The Telegraph, I think circulation would decline quickly, and they are risking the same thing here.

Comparing last week's IC to Shares, the IC wins for me.

Stegrego - 23 Apr 2008 12:30 - 31 of 184

Im a subscriber but wont be for long if this format persists.

Utter garbage

spitfire43 - 24 Apr 2008 07:36 - 32 of 184

Just flicked through the mag online, what a shame they haven't listened. Investers Chronicle must be thinking christmas has come early.

If they were listed companies the analysts that Shares love to quote would be advising of shorting shares all the way down, and go long on IC.
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