How far is EID going to go? Will it rise further on the release of the new Tombraider game (which is it's higest selling game series). Or should I bail at crack of sparrows tomorrow??
Any thoughts please?
cheers

72,well happy with that gamble.

Looking good at one point today sp wise.

Go on.

Conclusion
Eidos' roller-coaster financial performance since its move into the games industry in 1995 has epitomised not just the performance of most UK-listed games companies but also reflects the games market's cyclical pattern of growth to date. It has as a result won and lost friends within the City at a prodigious rate. That many of the Company's downward swings were self-inflicted is beyond doubt. The current software cycle hits its peak during Calendar 04 and should extend into 05 thanks to the continued growth in active video gamers that comes from an expanding hardware base and continued software innovation which keeps existing console owners buying new games. Eidos, however, has failed to exploit this booming market and has made a series of misjudgments with its key brands that has led to a string of profits warnings at a time when other publishers are reporting record growth. Tomb Raider: The Angel of Darkness, despite managing 2.3m unit sales, fell well below its quality threshold and faces a struggle to regain the status it once had within the industry. The third in Hitman series, following the remarkable success of Hitman 2, also failed to hit its sales targets following lackluster reviews. Eidos has now concluded that it is sub-scale and its problems will only be exacerbated in the next cycle. In order to achieve the right scale, the Company has begun seeking alternative to organic growth, of which a disposal seems the most likely (but not the only) option.