Chinese Hospital Partnership.
Ultrasis, the leading provider of cognitive behavioral therapy for stress and mild to moderate depression, is pleased to announce that it has entered into a research partnership with the Mental Health Services Department of West China Hospital, West China School of Medicine Sichuan University, Chengdu, Sichuan Province.
The partnership is aimed at establishing the benefits of using Beating the Blues ("BtB") to alleviate mild and moderate depression and anxiety within the Chinese population and identifying any cultural adaptation required to develop a Chinese-specific version of the program for the Chinese market.
Ultrasis has secured the services of Jia Ji, a Pittsburgh USA based social entrepreneur, as China Project Liaison Director. He will support the Board of Ultrasis, seeing the project through to fruition and developing a follow-on business and marketing plan for the country.
West China Hospital is the largest hospital in China, has in excess of 4,000 beds and delivers over 2.5 million out-patient appointments per year. A leader in diverse disciplines research, the hospital's research department has secured over Renminbi (RNB) 5.000 million (£490 million) over the past 5 years, to fund scientific and research programs.
China has a population of nearly 1.35 billion people and accounts for almost 20 per cent. of the world's population. The Chinese Government is positively addressing, at national and provincial levels, the need to provide psychological therapy services to their population, Cognitive Behavioral Therapy ("CBT") being already a well-established form of treatment in the country's mental health services. The World Health Organisation estimates that mental illness will increase in prominence, to account for 17.4 per cent. of all illness in China, by 2020.