BIG PICTURE: Planet Payment playing its cards right
By John Harrington
January 09 2014, 11:11am
Barring a post-Armageddon scenario, consumers are not likely to go back to using cash as their sole means of payment.
Shares in Planet Payment (LON:PPT, NASDAQ:PLPM) have been rising steadily in 2014, suggesting the market has recognised a leveraged play on global recovery.
It would be fair to say that a prolonged period of belt-tightening across the globe in the wake of the credit crunch threw a few hurdles in the way of the international payments and transactions processing company’s growth plans.
The company charges a fee for every transaction, so is dependent on the number of transactions it handles and the sales value of those transactions. If, as widely predicted, 2014 is to be a year when consumer confidence returns with a vengeance then Planet Payment is well-placed to benefit from that rebound.
Better still, it won’t have to do much to profit from the growth in the top line; the company has the platform in place already and so most of the increased revenue gushes down to the bottom line.
That model leaves the company free to concentrate its firepower on adding more merchant locations to its customer base, with a particular emphasis on emerging markets and day-to-day transactions, rather than the potentially more volatile multi-currency processing side of the business, where big ticket items tend to be the order of the day.
So, rather than relying so much on punters ordering a new fridge from Germany or an electric guitar from the US, the company plans to round out its business by seeking to grab a larger slice of the consumer staples end of the market.
With emerging markets moving from cash economies to card-based economies, the force is with Planet Payment in this respect.
Two of the big areas of interest for the company are Brazil and Mexico.
In the former, the company has hooked up with Cielo, the leader in electronic payment processing in Latin America.
Tourists visiting Brazil, which is hosting the next Olympic Games and World Cup, will now be able to use Planet Payment’s currency processing system to pay in their home currency through Cielo’s network of 1.3mln merchants.
In Mexico, the company is a vital player in an alliance between pre-paid airtime specialist Blue Label Telecoms, credit & debit cards leader Visa and bakery goods giant Grupo Bimbo.
Planet Payment will be providing and operating the processing platform that enables merchants in Mexico to accept, process and reconcile card payments.
The inclusion of a bakery group in the triumvirate gives an insight into the sort of partners Planet Payment is targeting.
There are more than 700,000 small merchants across Mexico that take Grupo Bimbo merchandise, and it is a brand that is well-trusted by the corner shops and independent traders.
For a £100mln valued company, Planet Payment has some heavy hitters among its clientele, and the listing on NASDAQ just over a year ago won’t have done its profile any harm.
Costs associated with the NASDAQ listing meant the company dipped into the red in 2012, but should be back in the black when 2013’s numbers are totted up. The company’s guidance is for adjusted underlying earnings (EBITDA) to be in the region of US$5.4mln to US$7.4mln.
Barring a post-Armageddon scenario, consumers are not likely to go back to using cash as their sole means of payment once they have enjoyed the convenience of using their flexible friend and, in any case, the tremendous growth in online shopping makes an increase in electronic payments inevitable.
Planet Payment’s position at the forefront of the transactions processing business should see it thrive in such an environment.