The way I read into the PepsiCo third-quarter 2008 Results is that it looks good for future Croco orders to increase their brand awareness and sales:
PepsiCo Reports Third-Quarter 2008 Results
Oct. 14
PepsiCo Chairman and Chief Executive Officer, Indra Nooyi, said, "In the third quarter, our worldwide snacks and international beverage businesses performed well once again. We had solid top- and bottom-line results in the face of a challenging macro environment and the most difficult quarterly comparisons on commodity cost inputs. We were adversely impacted by continued weakness in the U.S. liquid refreshment beverage category, which resulted in disappointing performance in our domestic beverage business. We are taking important steps to revitalize our beverage portfolio."
On its quarterly earnings call today, the company will discuss its Productivity for Growth initiative. Nooyi said, "While we can't control the macro economic situation, we can enhance PepsiCo's operating agility to respond to the changing environment. To do so, we are implementing a broad-based productivity program, which we expect will produce $1.2 billion in pre-tax savings over three years. The majority of the savings will be invested in our businesses. A primary focus will be restoring growth to our North American beverage business. At the same time, we will increase our investment in developing markets, make selective investments to continue growing our global snacks business and accelerate our global R&D initiatives to help secure our future innovation pipeline. We firmly believe that now is the time to invest in our future growth."
http://phx.corporate-ir.net/phoenix.zhtml?c=78265&p=irol-newsArticle&ID=1209173&highlight=
Pepsico Website
along with:
Croco Worldwide wins 2.35m deal with PepsiCo
Published date: 30 July 2008
Croco Worldwide, part of the UK-based entertainment media company Galleon Holdings Plc, has received an order valued 2.35 million from PepsiCo. Galleon said the first commission covers the materials and associated manufacturing costs.
The global consumables manufacturer intends to drive promotions on a worldwide basis. The product, which cannot be named for competitive reasons, has already been tested successfully in several markets.
"Adding a third product IP to 'Blasterz' and 'Roks' will help us as we expand our distribution by territory and channel," said Galleon CEO Stephen Green.
PepsiCo has worked with Croco Worldwide in the past on other on-pack promotions
http://beverage.foodbev.com/ArticleDetail.aspx?contentId=1296