Real Affinity (RAF) is an AIM listed direct marketing and communications specialist. It was floated on AIM in March 2001 and was effectively taken over when Navigator reversed into it in February 2004. Its current market value is around 2.2 million.

It has extensive blue chip clients, including: Imperial Tobacco, Green Flag Motoring Assistance, InterContinental Hotel Group, Rizla, Procter & Gamble, DaimlerChrysler, European Athletic Association, Sports Technology Group, Campina, Puma, Umbro, Sage, Fox Kids TV Europe and institutions ranging from the English Schools FA to the Institute of Thai Culture.

Extracts from the results published 5 August 2004 for the year ending 31 March 2004:
The overall margin on gross profit to sales of the Company grew by 25% to 52% over the previous year. Operating expenses were tightly controlled and reduced by 864,248 against the previous year. Operating profit in the period under review before depreciation and amortisation rose by 141% to 256,300 against a loss of 529,466 for the previous year.
The chairman stated: I remain confident that should positive market conditions prevail the Company will be able take significant steps forward in the coming year!

From Friday's Daily Mail:

Market Report by Geoff Foster

Direct marketing and communications specialist Real Affinity improved 3/8p to 1p following substantially reduced annual losses of 37,500 from 1.3 million.

From another BB:

grevis worth mentioning that the numbers reported yesterday do not include any revenue from the recently announced marketing deal with EAA or the recent contract win by Navigator subsidary.

LONDON (AFX) - Real Affinity PLC cut its pretax loss in the year to
end-March but saw turnover drop 23 pct because of the group's continued
withdrawal from low margin media activity and the absence of repeat business
from one of its major clients.
An improvement in sales is expected in 2005, it said.
The board said it has achieved a resolute strengthening in the underlying
financial position of the group during the year. Although the business climate
remained very competitive, the company benefited from an improvement in
confidence within the media sector last year, it said.
Pretax loss dropped to 37,770 stg from a loss of 1.3 mln stg a year earlier
and turnover was 4.6 mln stg, down from 5.96 mln.
The group's direct marketing subsidiary, Ladders, continued to be profitable
during the second half of the year and increased its full year profits by 148
pct to 285,488 stg from last year's loss of 600,337 stg. The board said it is
actively seeking new business for Ladders after the decision by the Royal Mail
to remove its Parcelforce contract.
The board said the development of Onstate is progressing under new
management, and it has increased and enhanced both internal and external
partnerships. "We are seeing positive signs of increased activity from existing
clients and an upturn in new opportunities amongst prospects."
Going forward, the board said it will be focusing on the organic growth
potential of existing subsidiaries plus it will be reviewing the appropriate
opportunities for the development of skills and services to clients through the
continued expansion of the group.
At Onstate, the first quarter saw an upturn in the volume of projects won
from the business to business and education sectors. In addition it has been
closely working with Navigator on some exciting new projects. During the second
half of the year, a joint venture will be formally launched to deliver a new
web-based education service across the UK, the company said.
It said the opportunities for further expansion through acquisitions that
enhance the services that Real Affinity can offer its clients are constantly
being reviewed.
"We expect this to be a prominent feature of our activities for the coming
year."

This company certainly seems to be on the up. It reminds me of other shares I've bought in the last six months that have since done extremely well. Reversing 'Navigator' into Real Affinity seems to have brought a new dynamic to the company and 'Ladders' has turned in excellent results.

Like many small companies RAF went through a rather tough period between 2002 and 2003. Their latest results show they've finally turned the corner and have won some splendid contacts in recent months.

They've done an excellent job in reducing costs and with those new contacts in tow, I would would expect turnover to show a substantial increase over the next 12 months.

This stock has had very little press exposure todate and it's therefore encouraging to find a nice little mention in the Daily Mail on Friday.

RAF deserves a higher rating. It's now debt free and is valued at less than 50% of turnover. As the market becomes more aware of its potential, this stock should be capable of climbing well above its current price.

Good luck!

Extracts from the results published 5 August 2004 for the year ending 31 March 2004:
The overall margin on gross profit to sales of the Company grew by 25% to 52% over the previous year. Operating expenses were tightly controlled and reduced by 864,248 against the previous year. Operating profit in the period under review before depreciation and amortisation rose by 141% to 256,300 against a loss of 529,466 for the previous year.
The chairman stated: I remain confident that should positive market conditions prevail the Company will be able take significant steps forward in the coming year!

I am reminded of the saying "if you find yourself in a hole......stop digging". I am a shareholder and remain committed.
regards

Top percentage gainers today

EPIC Name Price Chg %
1 AIN ARCON INT. EUR0.10 30.5 27.45 900.0
2 WRN WORTHINGTON GRP ORD 10P 21.0 18.5 740.0
3 CMG CROMA GRP ORD 5P 6.25 1.5 31.58
4 SYN SYNSTAR ORD 1P 99.25 21.0 26.84
5 PET PETREL RES ORD EUR0.0125 51.5 9.5 22.62
6 RAF REAL AFFINITY ORD 0.1P 1.125 0.125 12.5

From another BB:

james 2 - 9 Aug'04 - 09:44 - 60 of 61


Grevis - the results only included 2 months of Navigator, so a full year assuming same level of sales/earnings for navigator would be :

Sales 1,485k
Earnings 1,067k

The business(navigator) contributed positively in terms of sales of #247,660
since the deal was completed in February 2004 and achieved a net profit before
tax of #177,823 (pre group mgmnt charge)

So already you can expect at least an extra 1.2 million of sales & 0.9 of income before tax (pre group mgmnt charge) in the next results ?

For you guys : press mention which will appear in tomorrow's Daily Mail.

Beyond the Footsie: Monday close
9 August 2004, This Is Money

Meanwhile, bullish broker comment kept Real Affinity 0.25p higher to close at 1.25p. House broker Seymour Pierce reckons the company will grow organically and via acquisition.

http://www.thisismoney.com/20040809/nm81252.html

as am showing a 50% loss currently need c 1.5+p - the news is good then for RAF?
have the chocks been removed?

Very droll m100.
regards

thanks - might go over some peoples heads - (I hesitated at...is this a flyer?)

with the acquisition - would have thought these would have been moving along a bit by now?

Looks rather cheap now. Would say it's priced to go under !

Over sold, unloved, unwanted, no trades....


It's going higher.

Result of EGM/Statement
Real Affinity plc
The Board of Real Affinity plc, ("Real Affinity" or "the Company"), the AIM
quoted marketing services group, confirms that all Resolutions were passed at
today's EGM.

The Board also made the following statement :

"As stated at the time of the interim results, the first half of the year was
focused on reducing the fixed cost base and this has been achieved successfully,
without damaging the underlying business.

"Staff costs have been reduced by an annualised sum of #550,000 net, with a
further #120,000 saving on office rental and other costs. In total the cost base
has been decreased by approximately 19%. A large proportion of the redundancy
costs, and all of the office relocation costs, were incurred and expensed in the
six month period to 30th September 2005.

"Trading across all divisions subsequently has improved; with a number of
significant new business or incremental business wins from Card Protection Plan,
Teletext, EMC BV, and, through a co-operative arrangement with another agency,
projects with Honda and Mercedes. The Company has achieved record sales in two
of the last five months and made an operating profit, after plc costs, in
January 2006. The Board is optimistic that this growth will continue across
each of its operating subsidiaries."

In summary, Gerard Corcoran, Group Chief Executive, Real Affinity plc,
commented: "The Board is now looking to build on all the hard work of the
management and staff over the past ten months. Whilst we are seeing the improved
performance in the second half of the current financial year, the full benefits
of the rationalisation programme will be seen in the 2006/7 financial year. We
now have a stronger underlying business, with a quality client base that we can
expand upon. We are also implementing a new group structure which will provide a
greater focus for the business and accelerate our growth potential."

The Company also announced last week that Stuart Pearson, the Non-Executive
Chairman, had stepped down. The Company is still in discussions with the new
management of Langbar regarding the recovery of costs in relation to the lapsed
bid but, prudently, any possible payment has been excluded from budgets going
forward.

Indeed, it is looking good, plus price is cheap. people made a killing back in september. good luck on it. am in.

Good news today!

LONDON (AFX) - Marketing services group, Real Affinity PLC said its wholly-owned sports and leisure marketing unit, Navigator, has entered into a multi-year agreement with the International Offshore Team Association (IOTA).

Under the deal, effective March 1, Navigator will be IOTA's sole and exclusive worldwide representative responsible for securing partners, sponsors, suppliers, licensing and merchandising for the UIM Class 1 World Powerboat Championship.

The Championship comprises a minimum of eight Grand Prix throughout the world. The 2006 season commences with the Qatar Grand Prix in Doha at the end of this month.

newsdesk@afxnews.com

Yep certainly was. Heres the actual RNS

Re Agreement

RNS Number:2531Z
Real Affinity PLC
03 March 2006

FOR IMMEDIATE RELEASE 3 March 2006

Real Affinity plc
Agreement with IOTA

Real Affinity plc, ("Real Affinity" or "the Company"), the AIM-quoted marketing
services group, announces that Navigator, its wholly-owned sports and leisure
marketing subsidiary, has entered into a multi-year agreement with the
International Offshore Team Association ("IOTA").

Under the agreement, which is effective from 1st March 2006, Navigator will be
IOTA's sole and exclusive worldwide representative responsible for securing
partners, sponsors, suppliers, licensing and merchandising for the UIM Class 1
World Powerboat Championship. ("Class 1"). Under the Chairmanship of His
Excellency Sheikh Hassan, Class 1 sets the standards with state of-the-art boat
design and leading edge technology. The Championship comprises a minimum of
eight Grand Prix throughout the world and features modern 42ft, twin-engined
900hp composite catamarans, capable of speeds exceeding 160mph. The 2006 season
commences with the Qatar Grand Prix in Doha at the end of this month.

Gerard Corcoran, Group Chief Executive, Real Affinity plc, commented:

"We are extremely pleased with this latest contract win, which provides further
testimony to Navigator's ability to offer customer-focused solutions within the
highly competitive international sports marketplace. We look forward to working
closely with IOTA to develop new commercial opportunities for Class 1."

ENQUIRIES:

Real Affinity plc Tel: 01274 421700
Gerard Corcoran, Group Chief Executive
Brent Fitzpatrick, Non-Executive Director

Bankside Consultants Tel: 020 7367 8888
Susan Scott/ Daniela Hale


Notes to Editors:

About Real Affinity

Real Affinity provides integrated marketing and communications services, from
brand building and direct marketing to web consultancy for a wide range of blue
chip clients. With offices in London and Bradford, it has a number of
subsidiaries including Navigator, the sports and leisure business; Holly Benson,
the full service marketing communications agency; Ladders, a direct marketing
subsidiary; and Onstate, its digital web agency.


About IOTA - International Offshore Team Association

Founded in 1987 the International Offshore Team Association (IOTA) is the
officially sanctioned organiser, promoter and worldwide television and
commercial rights holder of the U.I.M. Class 1 World Powerboat Championship. It
represents the collective interests of all teams competing in the championship
and has Qatar's Sheikh Hassan bin Jabor Al-Thani as Chairman.

ENDS

Agreement with YBS

RNS Number:8270B
Real Affinity PLC
24 April 2006

FOR IMMEDIATE RELEASE 24 April 2006


Real Affinity plc

Onstate subsidiary to provide Yorkshire Building Society
with enhanced e-CRM solutions

Real Affinity plc, the AIM-quoted marketing services group, announces that
Onstate, its wholly-owned online marketing subsidiary, has entered into an
agreement with Yorkshire Building Society ("YBS") to re-design and manage the
Web marketing of key YBS products, including mortgages, loans, savings and
insurance. Onstate will also be responsible for refreshing YBS banner
advertising and managing its email communications to improve its relationships
with existing customers.

Additionally Onstate will be devising an online campaign to support a national
competition that initially was conceived as a direct marketing initiative to be
run in YBS branches. As part of this campaign, Onstate will create a suite of
banner ads to drive users from various portals to a dedicated landing page to
facilitate customer data capture. Going forward, Onstate is looking to assist
YBS in entering new financial market niches and building new online sub-brands,
as well as introducing viral marketing techniques.

Gerard Corcoran, Group Chief Executive, Real Affinity plc, commented:

"This represents a significant new customer win for Onstate. We look forward to
working closely with Yorkshire Building Society to grow its customer base and
build brand awareness through creative and targeted email campaigns and to
enhance its existing customer relations via introducing online audit trails."

- Ends -

Notes to Editors:

About Real Affinity
Real Affinity provides integrated marketing and communications services, from
brand building and direct marketing to web consultancy for a wide range of blue
chip clients. With offices in London and Bradford, it has a number of
subsidiaries including Navigator, the sports and leisure business; Holly Benson,
the full service marketing communications agency; Ladders, a direct marketing
subsidiary; and Onstate, its digital web agency.

About Yorkshire Buiding Society
Yorkshire Building Society is one of the largest building societies in the UK.
The main business activities of the society are the provision of mortgages,
savings accounts, insurance and share plans. YBS has a national presence,
serving its 1.8 million members through a network of 131 branches and 75
agencies. YBS also offers Internet savings facilities, such as Internet Saver
and eISA.

ENQUIRIES:

Real Affinity plc Tel: 01274 421700
Gerard Corcoran, Group Chief Executive

Bankside Consultants
Susan Scott/Daniela Hale Tel: 020 7367 8888

Let the contracts roll in. Better revenue figures for this year.