Company Profile

YooMedia plc is one of the fastest growing interactive entertainment companies in the UK.
Since 1997 we have been developing and launching leading B2C consumer brands in the gaming and community sectors. We also work in a B2B capacity with leading brand owners, agencies, content developers and broadcasters to design and develop their interactive content strategies.

Led by Executive Chairman Dr. Michael Sinclair and Group Managing Director Neil MacDonald, YooMedia has assembled a highly experienced management team that possesses a unique blend of skills and experience in the areas of Digital TV, Internet and mobile phone services and technology.

With main office locations in London, Exeter and Maidstone, YooMedia manages core assets including:

Over 30 office locations throughout the UK alone

State-of-the-art studio, production and post-production facilities at our Wapping location.

UK broadcast return path & bandwidth owner

Fully fledged UK Bookmaker License

Database with over 350K UK singles

SMS Engine access with international reach

Fully staffed 50 seat Customer Contact Centre in Maidstone, Kent

YooMedia Dating & Chat - Our dating subsidiary company manages the oldest and largest UK-owned dating brands including Dateline, Club Sirius and Avenues. YooMedia Dating has over 20 office locations throughout the UK and also manages YooChat, our world-leading interactive chat service found on UK digital cable on the Telewest platform (platform extensions planned for 2005).

YooMedia Gambling & Games - Combining the brands of Avago and Channel 425 (in partnership with William Hill) YooMedia is on the leading-edge of interactive fixed odds, casino and poker gambling services for digital TV, the web and 3G mobile phones. Our gaming business also manages YooPlay, the only interactive just for fun games channel found on all four Digital TV platforms in the United Kingdom.

YooMedia Enhanced Solutions (YES) - YES works with brand owners, agencies, content owners and broadcasters to clarify the options, define the strategies and deliver the interactive content that enhances consumer and audience experiences. YES customers include the BBC, Nestle, Celador, William Hill, Channel 4, ZipTV, The Cartoon Network and HR Owen.

MILLIONAIRE HOME VIEWER WALKAWAY GAME (the Walkaway Game
Series 16 of the Who Wants To Be A Millionaire? programme
as seen on ITV1 (the Programme

Rules and Procedures of the Walkaway Game (the Rules

Entering the Walkaway Game means acceptance by you of these Rules. If you do not want to be bound by these Rules you should not enter the Walkaway Game.

1. The Walkaway Game

(a) Broadcasts of the Programme (the Show(s) are due to be shown on ITV1 in the United Kingdom from 23 October 2004 for a period of approximately 12 (twelve) weeks (the Term. During certain Shows broadcast during the Term and at certain times during the Shows, viewers of the Shows (the Viewers, collectively you or the Player(s) will be able to participate in the Walkaway Game in accordance with these Rules.

(b) Players will compete to win a prize per Walkaway Game of 1,000 (One Thousand Pounds) (the Prize.

(c) If during any Show broadcast during the Term, a contestant sitting in the Hotseat of the Show (the Show Player chooses to walkaway rather than answer a question posed to them, you may be invited by the host of the Show to answer the question (the Walkaway Question by sending a text message with your answer (either A, B, C or D) (the Answer to 07797 808 900 from your mobile phone.

(d) Answers to the Walkaway Question must be received by the mobile telephone network within 30 (thirty) seconds of the appearance of the on-screen clock (the Answer Timeframe. To establish the time of receipt (to the second) text messages containing Answers will be time-stamped by us with the time of receipt to such mobile telephone network. By way of a guide, an indication of when an Answer is received by the mobile telephone network and time-stamped by us with the time of receipt to such mobile telephone network (to the second) is around the time that you receive a message sent display or equivalent on the mobile telephone you used to send your Answer. Please however note the provisions of paragraph 7(h) below. On expiry of the Answer Timeframe, the Walkaway Game will cease.

(e) Regardless of whether you answer the Walkaway Question correctly or within the Answer Timeframe or not, participating in the Walkaway Game will cost a one-off charge of 1.00 (One Pound) per Walkaway Game (the Walkaway Game Fee when you receive the text message from us mentioned in paragraph 2(e) or 2(f) as applicable below plus your usual SMS user charges for each text message you send up to a maximum of 3 (three) messages. The total SMS user charge is dependant on your network. You will be billed for the Walkaway Game Fee in accordance with paragraph 7(i) below. Under no circumstances will there be a refund of any Walkaway Game Fee.

Full details of how to send your Answer to the Walkaway Question can also be found on the How to Play section of the www.itv.com/millionaire website (the Website. If you do not comply with the How to Play section of the Website when text-messaging your Answer it will not be accepted. Furthermore, Celador International Limited, Celador Productions Limited and other members of the Complete Communications Corporation Limited Group (together the Promoter, we, us, our accept no responsibility for Answers that may be correct but text-messaged incorrectly or outside the Answer Timeframe or for Answers received from Players who are deemed ineligible to enter in accordance with the Entry Criteria in paragraph 4 below.

2. How to Play the Walkaway Game

(a) On-screen prompts will appear when the Walkaway Question is posed during the Shows and you will be invited by the host of the Show to send a text message with the Answer (either A, B, C or D) to 07797 808 900 from your mobile phone.

(b) Answers received outside the 30 (thirty) second Answer Timeframe specified in paragraph 1(d) above will be deemed out of time and will therefore not be accepted.

(c) The first Answer received from you for the Walkaway Question will be the one counted by us. Subsequent text messages received for the same Walkaway Question will be disregarded. For the avoidance of doubt, you will be charged a Walkaway Game Fee each time you answer a Walkaway Question and there will there be no refund of any Walkaway Game Fee under any circumstances. Please note that SMS user charges may apply for duplicate messages.

(d) The correct answer to the Walkaway Question will be revealed by the host of the Show after the end of the Answer Timeframe.

(e) All Players from whom we receive an incorrect Answer to the Walkaway Question will be contacted by us via text message to the same mobile phone from which the Answer was sent (the Players Mobile Phone advising them that their Answer is incorrect. These Players will receive no further text messages from us.

(f) All Players from whom we receive a correct Answer to the Walkaway Question will be contacted by us via text message to the Players Mobile Phone advising them that their Answer is correct and stating that we are carrying out a verification process to establish whether or not their Answer was received within the Answer Timeframe. This process may take 48 (forty-eight) hours.

(g) If your Answer to the Walkaway Question was correct but received outside the Answer Timeframe, your Answer will be disregarded and we will send a further text message to the Players Mobile Phone advising you of this.

(h) In the unlikely event that only one Player has answered the Walkaway Question correctly within the Answer Timeframe, that Player will receive telephone confirmation of winning via the Players Mobile Phone by a designated Celador International representative within 7 (seven) working days following submission of the Answer to the Walkaway Question by the Player. This will be followed-up by written confirmation of winning. If we are unable to speak to a winner via the Players Mobile Phone on our third attempt (or if the winner is not able to accept the Prize for any other reason) then the Prize will be deemed to have been forfeited by the winner.

(i) If more than one Player has sent in a correct Answer to the Walkaway Question within the Answer Timeframe they will be advised via text message (the Confirmation Text to the Players Mobile Phone that their correct Answer to the Walkaway Question was indeed received within the Answer Timeframe and that they are now in a tie break situation to determine the winner of the Prize. Players will be advised that, in order to proceed further, they will have to text the word Tiebreak to 07797 808 800 within 24 (twenty-four) hours of receipt of the Confirmation Text. Normal SMS user charges will apply to text messages containing the word Tiebreak. The total SMS user charge is dependant on your network.

(j) Once the Player has sent the word Tiebreak they will receive via text message from us to the Players Mobile Phone a nearest to tie break question (the Tie Break Question. The Player has 60 (sixty) seconds from receipt of the Tie Break Question to their mobile telephone in which to open, answer and respond to the Tie Break Question (the Tie Break Answer Timeframe. We will then carry out a verification process to establish whether or not we received your answer to the Tie Break Question within 60 (sixty) seconds and to establish which Player has the closest answer to the Tie Break Question and is therefore the winner of the Prize. This process may take 24 (twenty-four) hours. Normal SMS user charges will apply to text messages containing your answer to the Tie Break Question. The total SMS user charge is dependant on your network.

(k) All Players from whom we receive an answer to the Tie Break Question outside the Tie Break Answer Timeframe will be contacted by us via text message to the Players Mobile Phone advising them of the same and stating that their answer to the Tie Break Question will be disregarded. Such Players will receive no further text messages from us.

(l) All Players from whom we receive an answer to the Tie Break Question within the Tie Break Answer Timeframe but who have not answered the Tie Break Question with sufficient accuracy will be contacted by us via text message to the Players Mobile Phone advising them of the same. Such Players will receive no further text messages from us.

(m) The Player with the closest answer to the Tie Break Question will be contacted by us via text message to the Players Mobile Phone advising them that they are the winner and they will also receive telephone confirmation of winning via the Players Mobile Phone from a designated Celador International representative within 7 (seven) working days following submission of the answer to the Tie Break Question by the Player. This will also be followed-up by written confirmation of winning.

(n) In the event that two or more Players submit identical answers nearest to the correct answer to the Tie Break Question within the Tie Break Answer Timeframe we will accept as the winner whichever of these two or more Players who answered the Tie Break Question in the fastest time. In the event of two or more Players submitting identical answers nearest to the correct answer at the same fastest time we will contact the relevant Players by telephoning them on the Players Mobile Phones and asking a further nearest to question until a single winner emerges.

3. Winners

(a) The bill payer or the purchaser of the pre-paid credits for the mobile phone from which the Answer was sent will be assumed to be the Player and therefore eligible to be the winner of the Prize.

(b) Players may participate in every Walkaway Game during the Term if they so wish. Please note however that Players will only be eligible to win one Prize in any one calendar month.

(c) If we have been unable to contact the winner via the Players Mobile Phone on our 3rd (third) attempt (or if the winner is not able to accept the Prize for any other reason) then the Prize will be deemed to have been forfeited by the winner and the Promoter reserves the right to offer the Prize to the Player who has achieved the next nearest answer to the Tie Break Question or, in the case where two or more Players have submitted identical nearest answers, whichever of those two or more Players who submitted the answer in the next fastest time.

Except in the case of death or personal injury and so far as is permitted by law, the Promoter and its associated companies and agents and ITV Network Limited and its associated companies exclude responsibility and all liabilities arising from any postponement, cancellation, delay or changes to the Prize details or the Walkaway Game beyond the Promoters control and for any act or default of any third party in connection with Prizes.

4. Entry Criteria for the Walkaway Game

(a) Entering the Walkaway Game means acceptance by you of these Rules. If you do not want to be bound by these Rules you should not enter the Walkaway Game.

(b) It is a condition of each entry to the Walkaway Game that Players must be at least 16 (sixteen) years of age and resident in the United Kingdom. Entries from outside the United Kingdom will not be accepted.

(c) You may not play the Walkaway Game and you will not be eligible for any prize if you are an employee of the Promoter, ITV Network Limited and its associated companies (including the London News Network), Yoo Media Group PLC, O2 (UK) Limited and Infekt Limited, or if you are a family member or agent of such an employee or anyone else involved in the administration of the Walkaway Game.

(d) You may play as many Walkaway Games as you like but please note the restriction on eligibility for the Prize in paragraphs 2(c) and 3(b) above. For the avoidance of doubt, you will be charged the Walkaway Game Fee each time you receive a text from us pursuant to either paragraph 2 (e) or 2 (f) above. You will be charged network SMS user charges when sending the Answer, when sending the word Tiebreak and when answering a Tie Break Question.

(e) You may send your Answers to the Walkaway Question only by text messaging in the format described in paragraphs 1(c) and 2(a) above. There is no alternative method of participation in the Walkaway Game.

(f) If you are not using your own mobile phone for which you pay the bill, permission of the bill payer must be obtained prior to playing the Walkaway Game. In the event that you win a Prize, the bill payer or purchaser of pre-paid credits will be assumed to be the winner.

(g) Players who try to play the Walkaway Game from a website (for example where they can send texts for free) will not be allowed to participate. All Players must send text messages from a mobile phone in accordance with these Rules.

5. Publicity

(a) By entering the Walkaway Game you hereby agree to your name and town of residence being published on the Website, the Shows and in any of our publicity materials. The Promoter reserves the right for the host of the Show to reveal on air the names and towns of residence of winners in subsequent Shows.

(b) If you are a winner you agree to participate in publicity at our request including providing us with a photo of yourself in the event that your winnings are regarded by us in our sole discretion as worthy of publicity. Unfortunately we cannot agree to return any photo material you send to us so please do not send anything with sentimental value.

(c) We shall make reasonable efforts to protect your privacy, but shall not be liable for any damages resulting directly or indirectly from a failure to do so.

6. Information you provide

The following applies to any information you provide to us, for example when you send a text message or give us information about yourself if you have won a Prize:

(a) You hereby authorise us to use, store or otherwise process any personal information that relates to and identifies you, including but not limited to your name, address and e-mail address to the extent reasonably necessary to enable us, ITV Network Limited and its associated companies (including the London News Network), Yoo Media Group PLC, O2 (UK) Limited and Infekt Limited to provide the services to you which are necessary to enable you to enter and play the Walkaway Game. Through your participation in the Walkaway Game we may collect information about you. If you enter into specific correspondence then we may collect and store such correspondence as information which is specific to you. All such information collected shall be referred to in these Rules as Personal Information. By acceptance of these Rules you consent to the storage and use of Personal Information for the purposes set out in the Privacy Policy below (the Purposes.

(b) For more information about how we deal with your Personal Information please see our Privacy Policy at the bottom of these Rules.

(c) By accepting these Rules you agree to the processing and disclosure of the Personal Information for the Purposes. If you would like to review or modify any part of your Personal Information please e-mail us at millionaireuksupport@celador.co.uk

7. General

(a) No correspondence relating to the accuracy or time of receipt of any answers to the Walkaway Question or Tie Break Question given pursuant to paragraph 2 or eligibility for any Prizes will be entered into by the Promoters. We have the sole discretion to determine which answers are correct to any question and in the event of a dispute our decision is final. Prizes must be taken by winners as stated and cannot be deferred or exchanged and are non-transferable.

(b) Prizes shall be paid by cheque made out in the name of the winner and sent to the winner's home address within 28 (twenty-eight) days of the date of formal notification, subject to the winners compliance with these Rules.

(c) These Rules are governed by the laws of England and Wales and subject to the exclusive jurisdiction of the English Courts.

(d) The Promoter reserves the right to cancel the Walkaway Game at any stage, if deemed necessary in its opinion or if circumstances arise outside of its control.

(e) Any invalidity or unenforceability of any provision under these Rules shall not affect the validity or enforceability of any of the remaining provisions.

(f) If you have any queries in relation to these Rules please write to Celador International Limited, 39 Long Acre, London, WC2E 9LG or e-mail textmillionaire@celador.co.uk

(g) To the fullest extent permitted by law the Promoter reserves the right to amend the Rules at any time which amendment will be published and shall be applicable as from the date of such publication (without Players having any claim on the Promoter).

(h) The Promoter, its group companies, sub-contractors and agents do not accept any responsibility whatsoever for any technical failure or malfunction or any other problem in any SMS text network or service provider which may result in your answers being lost or not properly registered or recorded.

(i) The Walkaway Game Fee and all SMS user charges will be deducted from your available credit time if you are a pre-pay mobile phone customer or will appear on the monthly mobile phone statement of the bill payer if you pay monthly.

(j) The Promoter reserves the right to disqualify from present and future participation in the Walkaway Game any Player who fails to comply with these Rules. Players who cannot be billed for the Walkaway Game Fee by their mobile phone network operators on more than 2 (two) occasions will be notified via SMS that they have been disqualified from present and future participation in the Walkaway Game.

(k) Proof that a text message has been sent with the correct answer or at a specific time will not count as proof of receipt of that entry with the correct answer or receipt of that entry at that specific time.

(l) The Promoter's decision on all matters is final and legally binding on all Players.

PRIVACY POLICY

1. PRIVATE PRACTICES

Your right to privacy is important to us. We are keen to strike a fair balance between your personal privacy and ensuring you obtain full value from the products and services we may be able to market to you.

2. SUBSCRIPTION

(a) If you play the Walkaway Game and win a prize we will contact you to verify that you are eligible to enter the Walkaway Game. You will be asked to provide us with information that identifies you (the Personal Information in order to receive any prize.

(b) We may disclose the Personal Information to third parties involved in the operation of the Walkaway Game, namely ITV Network Limited and its associated companies (including the London News Network), Yoo Media Group PLC, O2 (UK) Limited and Infekt Limited.

(c) We may use the Personal Information for future mailings, support, notification of new products/services in connection with the Show and for assessing the profile of the audience/players in connection with the Show. In the future, we may invite you to provide feedback to us and/or complete an online survey or surveys. We may post your name online if you are a prizewinner. If you would like to receive future marketing e-mails from us please inform us by e-mail at millionaireuksupport@celador.co.uk.

(d) The information you provide will be kept confidential and will be used only to support your customer relationship with us in accordance with 2(b) above. We will not disclose or sell your information outside our corporate group unless we sell the whole or part of our business.

3. FURTHER INFORMATION ON DATA PROTECTION AND PERSONAL PRIVACY

For further information from us on data protection and privacy contact:

The Data Protection Manager
Celador International Limited
39 Long Acre, London WC2E 9LG
Facsimile +44(0)207 845 6999

Information on the Data Protection Act 1998 is also on the Information Commissioner's web site at www.informationcommissioner.gov.uk

Celador International Ltd and Celador Productions Ltd are companies registered in England.

PRIVACY POLICY OF CELADOR INTERNATIONAL LIMITED Version 20 October 2004

mac

Absolutely brilliant. You're a star - I think you should send a copy of your posts to YOO: they could well offer you a fee as publicity guru; at least they could widen the publicity. Its quite amazing the flow of god news from the various YOO activities. Management are in a hurry which, I believe, is wholly appropriate for the sector they are in. Since they are quoted as an Internet share, I don't know who else is in their true sector of DTV. Amazing momentum plus acceleration. Still say: hold on to the share price until ASC has done its thing. YOO's momentum in company development matches ASC put their revenue production and public awareness does not yet do so. So, I say, nice killing from ASC, stay with a good basic investment in YOO, and then killing squared in YOO. Could happen that way! Then its a race between ASC and YOO to be first in the FTSE 250.

Eric

http://www.yoomedia.com/press_news.html

Car dealership links with YooMedia 10 use SMS
Car dealership group HH Owen, which includes BMW, Mini, Audi and Volkswagen dealerships, has implemented an SMS CRM programme to complement its direct marketing strategy.
The group has partnered with YooMedia Mobile to launch the programme, which will enable individual dealerships to launch same-day offers and promotions.
Each franchise will be able to run and develop its own mobile campaigns.
The launch follows the successful completion of a trial run in August. which included promotions on same-day servicing and offers on new and used cars, sent via SMS. These Produced response rates of up to 4 %.
HR Owen views mobile as an ideal complement to its direct marketing strategy. "People are far less likely to change their mobile number than their address," said Craig Kelly, divisional marketing manager Citygate Volkswagen. "It's easier for them to respond and it's very quick. You can think of an offer at 9am, have it out by 10 and be getting leads back by 10.01."
Each franchise in the group uses the YooMedia system to upload databases of customer mobile numbers. This verifies that any planned promotion fits the customer history,
Once campaigns are sent out, each franchise can access a live reporting page, enabling immediate response to customer interactions.
Customers send 'stop' to ensure they receive no further messages. NMA 14/10/04
hrowen.co.uk

Yes, amazing!

It's all kicking off now. BMW, MINI, AUDI AND VOLKSWAGEN dealerships, now Yoomedia customers.

A major advantage for a business using this system, is the huge amount of money saved on marketing drives, printing, agency fees ect:

A decision to run down the inventory's at 8:30am, can be implenmented by 9.30am. Particulary useful in the motor industry, when they might only need to shift a few high value cars, to really impact on the bottom line.

Yoomobile is clearly heading for a glittering future. Last year, one broker stated our mobile division, was worth at least 36p a share on it's own. In time, it may be so much more. I've always been very bullish on Yoomobile and the management are starting to deliver and execute on the potential.

mac

Hadn't taken much notice of mobile other than Whoosh and the 'Who wants to be a Millionaire' application which is brilliant and a real number pusher in its own right. Presumably, the way to llok at it is that the mobile is being used instead of a local pc in the SMS application and the central connection is a computer with the central database with a PC storing the downloaded mobile numbers and broadcasting them. If this is right, it opens up other potential applications. I continue to be amazed at the progress being made right across the divisions. Its almost like six or seven different companies in one, each becoming a star in its own right. Keep up the good work, mac - much appreciated.

Eric

This share's potential grows every time you reassess its different divisions and possible applications.exciting prospect. sits well alongside SPS

When considering the thousands of individual uses for our mobile technology, when applied to specific services, businesses, the potential for the SP is mindblowing.

Millionaire is an excellent start but the potential is there for us to enable dozens of quiz shows. The deal with the luxury car dealership, is an indication of the huge diversity of target markets, our patented mobile technology has. The ability of the dealership to lauch instant promotions within 1 hour, represents an example of the tremendous opportunity for Yoomobile to gain a dominant foothold in this area, as there seems to be a huge gap in the marketplace, for this kind of instant, direct selling.

mac

Just brooding over potential applications. I suspect they need to be 'big ticket' with a reasonably focussed marketplace. I'm not really a mobile user but have daughters who are always using the blessed things. What about the like of ASC with their targeted yound lady audience? Who is advertising on the box when the sales come around? Given that they have mobile numbers of their regular customers why not give them an invitation to a preview day? Obviously other franchises: motor bikes and other vehicles; computers; tv channels. You could go on. Anyway, I've convinced myself that there is loads o' money to be made. One thing I am quite happy about is that the Whoosh-based team has it all sussed out and are hauling in the net at this very moment!

Eric

This news item caught my attention not for the company (Ideal Shopping Direct), but the fact that punters are starting to use TV in increasing numbers for ordering this and that. So extraploate that to 'Yoo Media', and just watch the news unfold. John

Buyers flock to Ideal Shopping Direct
MoneyAM

Ideal Shopping Direct, an independent multi channel TV home shopping business, said that, whilst it still has the critical Christmas period ahead of it, trading over the last eight weeks has exceeded expectations and it now expects to beat current market expectations with a full year pretax profit of over 3m.

Chairman, Jim Hodkinson, said the core businesses have continued to make good progress since the interim statement, reflecting the actions taken over the last eighteen months.

'2004 is set to be not just a successful and profitable year, but a strong platform for our further progress.'

Investors flocked to buy, pushing the share price ahead 28.5p (23.27%) to 151p in early trade.

FROM DITG


Yoomedia's Docherty plans DTV launch
Former Telewest boss David Docherty, now chief executive of Britain's Yoomedia, is determined to capture the high ground of converging interactive technologies with the launch of specialised TV channels that can be digitally streamed across the various media channels.

Yoomedia has been on the acquisition trail in an attempt to develop a brand across interactive, television, mobile communications and the internet. The company owns the Dateline brand and recently acquired Fancy A Flutter.

Docherty said: "We are looking at the opportunities right now. Possibly based around the existing brands we have now, but are also considering a number of other options."

Docherty sees interactive digital TV as the glue that will join together the converging technologies of internet, mobile devices, such as smartphones, and TV.

"I see the internet as the bridge between interactive TV and mobile. I think you will see us in linear television in the future in order to close the circle. Twelve months from now we will also be driving harder at our core revenue areas, and mobile will be a really huge part of our business," said Docherty.

Lovelacemedia | 29.10.2004
Search news:

The patent and the TriggerTV system, was last year, valued at least 36p a share. A few deals like 'Millionaire' and we will see this forecast exceeded.

I imagine once 'bedded in' our new Walkaway game on 'Millionaire' will attract at least 100000k players, out of a Saturday night audience of many millions. Assuming a three way revenue split on the 1, Yoomedia might receive 33p a play, although our cut may be more.

33p * 100000k = revenue per show of 33k * 12 show in series = revenue for series of 396k.

Three Millionaire series in year. 396k * 3 series = 'Walkaway revenue for year of 1.2m.

This is just one quiz show. ITV 3 is due for launch in November and C4 have recently confrimed their commitment to open many new channels, all with interactive elements. The above figures are only a guide and actual revenue may be less or much more than stated. Everything hinges on number of players and Yoomedia's cut of the 1. A 50p cut with more players and the revenue projections soar.

Imagine holding your Yoomedia shares for 3 years. By then, virtually every television show will have an interactive element and I believe quiz show with studio participants will be waning in popularity, in favour of shows with direct viewer participation, in real time. Yoomedia's patented technology and our ability to process 1.8m SMS messages an hour and time stamp them, is the key to the future sucess of this concept.

I believe the idea of viewer participation will be the accepted standard for quiz show, within three years. If true, the effect on the market cap will be mind blowing. This is not a ramp, it's happening, a slow but real revolution in television. Remember, one does not need digital television to play 'Walkaway' on Saturday evening. Analouge viewers can also participate, as can every single member of the household.

mac

Thanks again! The Docherty quote answers my question re the relationship between interactive TV, the Internet and mobile. This seems to be the heart of the story. Essentially, the end-user has DTV and or mobile; the hub and intermediate nodes (e.g. distributor, local garage)has internet, connected to data bases. The Trigger and Whoosh software handle the multitudes of DTVs and mobiles as appropriate. Docherty also adds in the above their interest in the field of converging specialised TV channeled over interactive media, i.e. (I think) DTV. He is talking futures from his remarks and there must be others interested in this key, core area. But YOO has a big start with strong technology teams, existing product and, very important this, patents. We could be talking mega-bucks, or perhaps just a billion or two ! Lets not overstate the case!

Eric

http://www.c21media.net/search/search.asp?keyword=YOOMEDIA

Yoomedia plans linear TV channel launch 29 Oct 2004

"UK-based Yoomedia is planning to launch a raft of linear television channels to support the growth of its cross-platform interactive content business according to ceo, David Docherty."

Same story. Site is pay to view, 20 for one month. I suspect the interview with Mr Docherty, available for subscribers, is rather more substantial.

mactavish: Have you been able to draw together all the various potential revenue streams and growth forecasts etc? It would also be helpful if we could find out what has happened in the States with anything similiar? Comparisions of growth potential particularly in gambling would be of real interest. John

John.


We know brokers forecast for 2005 is around 40m.

However, how can anyone predict with reasonable accuracy, the future revenue streams of Yoomedia. The raft of linear television channels plannned by our CEO, if as successful as I envisage, will blow any revenue estimate away. It's never been done before, as the technology didn't exist. Yoomedia are at the cutting edge of this exciting new world and there IS a huge gap in the market for exactly the type of service, Yoomedia are planning. Specifically, television channels to support the growth of it's cross-channel interactive content business.

Regarding the U.S. I know they are well behind the U.K. Europe and Japan for mobile SMS development, digital broadcasting, although even in the U.S. consumers and mobile operators are slowly waking up to the possibilitys. Mike Arrieta is a non executive director on the Yoomedia board, who joined us as part of the Sony deal last December. This highly experienced professional, resides in the States and advises Yoomedia on the developments of the American mobile market.

Gambling, well just take a look at Sporting Bet.

"UK-based Yoomedia is planning to launch a raft of linear television channels to support the growth of its cross-platform interactive content business according to ceo, David Docherty"

Do not underestimate this news. It's the most significant news this year and perfectly complements our aquisitions, aquired this year. These new divisions of Yoomedia can be integrated into our new linear, interactive television channels. The business model is really starting to evolve now.

mac

I thought above that I was beginning to understand it but am not now so sure. Just to repeat some of Docherty's comments:

- ...high ground of convergent interactive technology with launch of specialised TV channels that can be digitally streamed across the various media channels.
- develop a brand across interactive TV, mobile communications and internet.
- interactive digital TV as glue that will join together the converging technologies of internet, mobile devices and TV.
- Internet as bridge between interactive TV and mobile - I think you will see us in linear TV in future in order to close the circle.

I'm coming at this from an IT background but admit to being confused. Specifically, need to grasp what is meant by 'digital streaming of specialised TV channels across various media channels', 'interactiove digital TV as glue...', internet as bridge ....'. Finally, what is meant here by 'linear TV'.

It may that those working in this area are clear on the concepts and Docherty is preaching to the converted, whilst others are working on the same issues. I accept intuitively that it is important and strategic for the future - thus the need to understand at least at a layman level.

Eric

Eric: You raise an interesting question..what is linear TV? One other aspect of YOO I would like to see examined in more detail on the BB is the strengh of the management team. Do they have a track record in picking up these sort of opportunities and driving through the product to success?

John

"Specifically, need to grasp what is meant by 'digital streaming of specialised TV channels across various media channels'"

Television, internet and wireless devices, like mobile phones.

"'interactiove digital TV as glue...', internet as bridge ....'"

I believe Mr Docherty is referring to the oncoming technology of 'Broadband TV' and the ability to stream controled content, via your chosen broadcaster, from the internet. Yoomedia are launching 'Broadband TV' on NTL next year and BT are seeking partners to stream television through broadband, straight into your televison set. Finally, Freeview will have a return path and this technology will provide a tremendous opportunity for established interactive content providers. Earlier this year, Yoomedia announced a parnership agreement with BT. At the time, I considered the logic to be exclusively due to iPublic, however, now we know differently. Clearly, Mr Docherty is well ahead of the curve and knows exactly where we are going.

"Finally, what is meant here by 'linear TV'"

The Collins, Plain English Dictionary, defines Linear as "A linear process is one where things happen one after another, each developing from the previous one."

Apply this definition, to Yoomedia's products and technology, digitally streamed across TV, PC and mobile phones, through our raft of new television channels, to be launched in the next 12 to 18 months. Requires no further explanation, in my opinion. 24 hour, in your face, Yoomedia. No time to pause for breath! As for the details, we will be updated in due course.

'These sorts of opportunitys' are a brand new concept. Investors should concentrate on the boards track record over the last two years, transforming Yoomedia from a company with no revenue at all, to a broker forecast of 40m+ revenue in 2005. Mobile revenues, may well blow these projections 'out of the sky'

"I see the internet as the bridge between interactive TV and mobile. I think you will see us in linear television in the future in order to close the circle. Twelve months from now we will also be driving harder at our core revenue areas, and mobile will be a really huge part of our business," said Docherty.

http://www.dtg.org.uk/news/news.php?id=408

As for your query, regarding the quality of the management team. Investors can decide for themselves, by visiting the link below. Good enough for me!

http://www.yoomedia.com/people.html

In 1986, our Chairman, Dr Micheal Sinclair, founded Lifetime Corporation, which was sold in July 1993 for $600m.

mac

Thanks for the explanations. It seems that the internet plays a key part in the streaming process. That seems logical because of the flexibility and programmability. It would seem the DTV is an ouput device and possibly an input device or that might be an associated internet box. Mobile is primarily an input device though also, e.g. in that vehicle application, an output device. Broadband is clearly essential. Yoomedia are making the whole thing function, including the Trigger and Whoosh software for interaction with the DTV programme. Not quite sure where the linear comes in; Docherty also talks about completing the circle but I suspect that is a figure of speech.

The performance of the management team over the last 18 months has been hugely impressive. There was a lot of hype associated with their arrival on the scene and the share price went to enormous heights given that there was practically no revenue. Since then there has been a series of acquisitions, partnership deals and product initiatives. It all seems to be part of a coherent business plan with a number of divisions all playing a part, both in generating business and contributing to the overall strategy. One gets the impression that the whole thing will accelerate, given also the exponential growth in dtv. As jgt, I find it difficult to assess just how rapid the growth might be and therefore what the cap. might be in a year's time. The market has reacted fairly quietly to the recent spate of announcements. It will be the financials which really get the share to move, probably a combination of actual results with positve cashflow and forecasts which can be used to project pe, etc. As you are suggesting, I think perhaps that any number we calculate at the moment will be beaten hands down. So the rise in sp may be delayed until next year which would be good in that it gives time for profits from the likes of ASC and PET to be recycled.

Eric