Posted over on the 'Dark Side' this morning:
Friday, January 09, 2009, 02.55 AM
In search of Malaysia's Super Soccer Star
By Kamarul Yunus
Nafalia Corp, a local production house, has teamed up with Britain's Galleon Holdings to launch Malaysian version of top UK football reality show for teenagers
THE stage is set for 20 young Malaysian footballers to show off their skills and agility, with the hope of one day making it to the top European professional leagues, particularly Chelsea of the English Premier League fame.
The boys have been shortlisted as finalists for Malaysia's version of a top UK football reality show, Super Soccer Star. These football students, aged between 13 and 16 years, underwent training and trials late last year to make the cut for the finals of the reality show.
To make the reality show possible, Nafalia Corp Sdn Bhd, a local production house, teamed up with Galleon Holdings plc, a listed British producer and distributor of multiplatform entertainment properties.
Last October, both companies signed a co-production deal to launch a Malaysian version of Galleon's football reality Super Soccer Star show on Radio Televisyen Malaysia (RTM).
Galleon will work with Nafalia and RTM to produce 13 episodes of the show, which was to be launched at prime time on RTM beginning yesterday.
Nafalia executive director Farid Khaleeque Ahmad said the reality programme is a national initiative as it also received the support of government, ministries and agencies like RTM, Youth and Sports Ministry, Tourism Ministry, Information Ministry and Football Association of Malaysia (FAM).
Chelsea FC is the global sports partner for the Super Soccer Star programme, with FAM being the co-sponsor for this series.
Super Soccer Star is an interactive family-oriented talent show to find the next teen football star. The format provides a mix of football and entertainment and includes a host of interactive applications and activities for the home-viewing audience.
The show will generate revenues from mobile and online voting, sponsorship, advertising and branded merchandise.
Through Galleon's representative, Horizon Multimedia Sdn Bhd, Malaysia is the first country in Southeast Asia and second in Asia after China to introduce this reality programme.
Horizon Multimedia managing director Gerald Tan said Malaysia was chosen to run the show as it is considered an important hub for Chelsea.
"Chelsea FC identified Malaysia as big staging point for the show to bring to other countries in the region. Galleon has already done agreements with Indonesia and Vietnam to bring this show to these two countries by 2009.
"The company is also talking with other countries in Europe like Ukraine and Russia as well as the Middle East, especially Saudi Arabia and United Arab Emirates," he said.
He said Galleon also hoped its cooperation with Nafalia will continue to bring more quality reality showsto Malaysia.
"We want to create a niche and make a brand name in Malaysia as well as the region," he said.
Farid said the finalists will be put though vigorous training on the field and in the classrooms.
"The boys will also be playing matches with several teams to test their skills. A team manager on the show oversees the matches and the boys, and eliminates them from the show weekly. A coach will motivate and encourage them," he said.
From the 20 boys, Farid said, the final four will be chosen during Episodes 11 and 12 and the Super Soccer Star will be picked during the last Episode 13, scheduled to be aired live in April.
He said the lucky four finalists will have the chance to fly to London, where they will attend a Barclays Premier League game, tour London and also visit Stamford Bridge (home ground for Chelsea's team) as well as meet top personalities from Chelsea FC.
"The winner, who will be crowned the Super Soccer Star, will come back again for full training at Chelsea's Academy," he said.
Farid said the winner is allowed one week to prove in front of top scouts or coaches, including Chelsea manager Luiz Felipe Scolari, that they have what it takes to get into the training academy.
"Even for English boys, it is difficult for them to get into the academy. Through this process, it would be fast tracking the future career for our footballers. This is part of efforts to uplift the standard of Malaysian football," he said.
http://www.btimes.com.my/Current_News/BTIMES/articles/kdnafalia/Article/index_html