Todays announcement:
Galleon Holdings PLC
Super Soccer Star: Long Term Global Agreement with Chelsea FC
Galleon Holdings plc (AIM: GON), the AIM listed entertainment media company
developing and producing multi-platform properties with a focus on emerging
markets, is delighted to announce that it has strengthened its relationship with
Chelsea Football Club through a long term global agreement with Chelsea Digital
Media, the digital media arm of Chelsea FC. Chelsea is the sports sponsor of
Galleon's Super Soccer Star property.
Under the terms of the agreement, Chelsea FC has committed to be the exclusive
partner to Super Soccer Star across all current and future territories. This
follows the success of the Super Soccer Star format in China, where the show was
the highest rated entertainment show on the Guangdong Sports Channel, and in
Malaysia, where the show increased audience share by nearly 40% for the national
broadcaster, Radio Television Malaysia. The agreement will remain in place for
as long as the property is in the market.
To date Galleon has secured agreements for the territory rights for Super Soccer
Star in Indonesia, Vietnam, India, and the Middle East. It is also currently in
negotiations with Chinese broadcasters for a second series of the show to be
broadcast nationally.
Super Soccer Star is a multi-platform entertainment property which includes a
prime time reality show to find the best football players between 13 and 16
years old. The winner is granted a place to train at the world renowned
Chelsea Academy. The show generates revenues from mobile or landline and online
voting, sponsorship, advertising and branded merchandise.
Commenting on the agreement, Stephen Green, CEO of Galleon Holdings, said:
"In the last month, we have licensed the territory rights for Super Soccer Star
in India, Vietnam and the Middle East. The formalised relationship with
Chelsea will help us to accelerate the international expansion of Super Soccer
Star to create a truly global entertainment brand."
Peter Kenyon, CEO of Chelsea FC, added:
"We are delighted with our partnership with Galleon on Super Soccer Star. The
show is fun and entertaining, and most importantly, it demonstrates Chelsea's
commitment to developing grass roots football around the world."
Super Soccer Star: Long Term Global Agreement with Chelsea FC