This was mentioned in Shares Mag of 23rd Nov 2006 as a recovery stock.

Then the price was around 37p. It has since shot up 50% in one week to 56p offer today.

Management has grabbed the company's problems by the scruff of the neck and look capable of delivering a similar turnaround to the one that occurred over the last 5 years.

In the year ending 31 July 2005 the company made 3 million post-tax. If they can do that again then they should make EPS of 14p, so a share price of anything from 100 - 140p ought to be on the cards. 180p ought not to be out of the question.

PDR is continuing to acquire profitable businesses and their recent acquisition, Oriflame, has been earnings-enhancing from the off.

Prospects for the forthcoming year look good, IMO. I already wanted to buy at 40p, but got distracted. However, I have taken a stake today at 56p.

All IMO, PDYOR.






EDIT: RNS of 15 Dec 2006 announces that trading for the first quarter of the new financial year, being 01 Aug - 31 Oct 2006, is profitable and that Oriflame is contributing profitably.

Alan, it seems the Hewitt Effect isn't as strong as was feared. Up a smidge today, 141k traded.

PDR Bid: 53p Offer: 57p Change: 1.5

That takes the SP back up to levels last seen six months ago (apart from the end-of-day high just over a week ago). Will be good if we hold and build on these gains after the profit-taking that took place in between.

Premier Direct Grp - Total Voting Rights

RNS Number:7470O
Premier Direct Group PLC
28 December 2006


Premier Direct Group Plc

Total Voting Rights and Share Capital at 28 December 2006


For the purposes of the transitional provisions of the Financial Services
Authority's Disclosure and Transparency Rules, the total number of ordinary
shares of 1p of Premier Direct Group Plc in issue as at the date of this notice
is 20,730,920 with each share carrying the right to one vote.

There are no shares held in treasury.

The total number of voting rights in Premier Direct Group Plc is therefore
20,730,920.

The above figure may be used by shareholders as the denominator for the
calculations by which they will determine if they are required to notify their
interest in, or a change to their interest in, Premier Direct Group Plc, under
the Disclosure and Transparency Rules.

PDR Bid: 54p Offer: 57p Change: 0.5

Obviously the news that I bought in hasn't got around yet.
Happy bunny.
Alan

:o) PDR Bid: 54p Offer: 58p Change: 1 at close of play today

And up again in the New Year:

PDR Bid: 55p Offer: 59p Change: 1

Only 3,711 shares traded though!

PDR
50,000 shares at 60......just traded !

ST: Thanks for the newsflow. As a bottom fisher, I piled into these in mid-November purely on the shape of the sp chart - a bumpy downhill slide with all those directors' buys at the bottom, and it was my front runner in December so decided to double my holding last week. After haggling, had to pay 58p, but that is already beginning to look reasonable. Hopefully, these will help to make our new year a prosperous one.
sd.

Hello Squidd,

Good to hear from you. I am convinced that when some profit figures start to come through, this will be quite a flyer. Pity I missed out on the days of thirty-something-p, but never mind, there should be plenty of legs left on this stock. FWIW I paid 56.9 when the SP peaked there in early December, so it's gratifying to see that the mid-price has now got past this point.

Good luck to all,
ST.

Looks like someone else is into this stock too:

PDR Bid: 60p Offer: 64p Change: 5

It looks as if two big buys of 1,065,000 and 250,000 went through, against only 10,000 shares sold.

Looks good to me :o)

Whoever traded that 1.065 mil traded 5.1% of the company, so expect an RNS declaration of interests.

Big trades today.....someone is confident ! Charts looking good for this one :-)

A purchase of 1.25 mil went through after hours at 62p yesterday. That's another 6% of the company.

As you say, RemoteH, someone is clearly confident!

And now we know who.
The question is..............Why???
Alan

Al, indeed we do - to a point! Two of the aforementioned trades have been accounted for, but the 1.065 mil hasn't yet been declared, as far as I know.

Sources on the Dark Side suggest a possible T/O may be in the offing.

But that's enough twirling of the rumour mill. For all I know, now that they know it's Nobel, the sources may have decided to contradict themselves.

Happy to hold until the financials improve :o)


EDIT - sorry, I got the posts below in the wrong order. See confirmation in later post.


Premier Direct Grp - Holding(s) in Company
RNS Number:0141P
Premier Direct Group PLC
04 January 2007


Premier Direct Group Plc
(the 'Company')


Holding in Company


The Board of Premier Direct Group Plc has today received notification that Nobel
has purchased a further 1,250,000 Ordinary Shares of 1 pence in the Company, and
now hold 2,740,000 Ordinary shares ('the shares') of 1 pence representing
approximately 13.22 per cent. of the Company's issued share capital.



Second RNS:

Premier Direct Grp - Holding(s) in Company
RNS Number:0137P
Premier Direct Group PLC
04 January 2007


Premier Direct Group Plc

(the 'Company')


Holding in Company


The Board of Premier Direct Group Plc has today received notification that Nobel
has purchased 225,000 Ordinary Shares of 1 pence in the Company, and now hold
1,490,000 Ordinary shares ('the shares') of 1 pence representing approximately
7.19 per cent. of the Company's issued share capital.


As parent to Nobel, HSBC France also has an interest in the shares.

As parent to HSBC France, HSBC Bank plc also has an interest in the shares.

As parent to HSBC Bank plc, HSBC Holdings plc also has an interest in the
shares.


4 January 2007

After all the excitement, thought there might be a dip on thursday and enable a top up, but even in a falling market PDR contiued to rise. Still my front runner, now overtaken CW overall, so will probably add today.
ST: In case you are looking in, my No 2 in the uphill stakes is BLVN. There's a pretty compelling storyline, and worth a look I think.
sd.

And we're up again, albeit on tiny turnover: PDR Bid: 68p Offer: 72p Change: 5

Squidd, thanks for your comment re BLVN. I actually had a go at this one last spring and made a few quid at the time. If you feel like publishing your thoughts at any point I started a thread for the purpose, although it's been a while since anyone posted.

Posted yesterday, but here's confirmation in a nice summary:

Premier Direct says HSBC France unit Nobel ups stake to 13.22 pct UPDATE


(increases amount bought after further notification)
LONDON (AFX) - Premier Direct Group PLC said Nobel has purchased 1,475,000
ordinary shares in the company, and now holds 2,740,000 ordinary shares,
representing approximately 13.22 pct.
As parent to Nobel, HSBC France also has an interest in the shares. And in
turn, HSBC France's parent HSBC Bank PLC also has an interest in the shares, as
does its parent HSBC Holdings plc.

newsdesk@afxnews.com
slm

And a good finish to the day: PDR Bid: 68p Offer: 72p Change: 5

123k traded

Can't afford anything else-no spare cash! Like the look of this but liked DCD even more the shares look very undervalued and I'm hoping the market wakes up with the next results what is your opinion ST?