Profile Media
(MEDIA & ENTERTAINMENT)
Trades over 300,000 shares are delayed in reporting by 1 hour.
http://www.profilemediagroup.co.uk
http://www.profile-pursuit.com/
http://https://www.programmemaster.com/index.asp?
http://www.hazletonpublishing.com/
http://www.profilesportsmedia.com/
http://www.pbintel.com/
Recommended by myself as a Strong Buy at 1.20-1.35 pence on 12.11.04


Top Director Buys
Profile Media (PMD)
Director name: Mr John Webber
Amount purchased: 4,402,958 @ 1.00p
Value: 44,030

Profile Media (PMD)
Director name: Mr David Ellingham
Amount purchased: 3,571,348 @ 1.00p
Value: 35,713

Major Shareholders
POWER CONSULTANCY LIMITED 91,647,500 23.85
WRAY N W 33,155,100 8.63
GENERALI PORTFOLIO MANAGEMENT UK LIMITED 13,500,000 3.51
INDIVIDUALS & PRIVATE CLIENTS 9,887,127 2.57
SEYMOUR PIERCE 9,455,100 2.46

Profile Media Group is a broadly based media and communications group focused mainly on custom publishing and related activities in both the UK and the US. Our main business areas are custom publishing and sports media and distribution.
Profile Media Group is made up of a number of different companies specialising in a range of products and services from custom publishing and distribution to multi-channel customer contact and integrated fulfilment.
Profile Pursuit's expertise in custom publishing covers a broad range of disciplines from banking to retail, from the consultancy sector to sports and leisure, and from show business to the grey market. As a result they have established an unrivalled portfolio of consumer and business titles with proven effectiveness as marketing tools for sponsors, advertisers and audiences alike.
ProgrammeMaster is an organisation that provides a unique and unrivalled service to the avid football supporter, by offering Official Matchday Programmes delivered directly to their door.
Hazleton has,for more than two decades striven to produce published products of the highest quality, and the AUTOCOURSE name, itself running for 50 years, which adorns its motor sport publications has become the standard by which others measure themselve
Profile Sports Media specialises in prestigious sporting titles including the Good Ski Guide, Carling Cup Final and Nationwide Playoff Final programmes.
Profile Business Intelligence produces bespoke reports for member governments of the Commonwealth and sector specific reports for the Commonwealth Secretariat, the Commonwealth Local Government Forum and the Royal Agricultural Society of the Commonwealth, all of which are organisations with whom we have strategic publishing partnerships.
Profile Business Intelligence Ltd (PBI) is a young and vibrant, holistic publishing company formed as the only B2B division of Profile Media Group Plc. Alongside publishing the Commonwealth's flagship publications, such as the Commonwealth Foreign Direct Investment Report and Agriculture in the Commonwealth it also publishes bespoke reports for individual member governments and selected private sector partners.

Recent Results (Interims):
RNS Number:4669D
Profile Media Group PLC
29 September 2004

For Immediate Release 29 September 2004
Profile Media Group PLC

Second Interim Results

For the year ended 30 June 2004

HIGHLIGHTS

6 months to 6 months to Year to
30 June 04 31 Dec 03 30 June 04

Turnover #5.3m #7.2m #12.5m

Turnover from continuing operations #5.0m #2.9m #7.9m

Operating loss before depreciation, amortization, (#0.6m) (#2.0m) (#2.5m)
interest and tax

Operating loss from continuing operations before (#0.3m) (#1.4m) (#1.7m)
depreciation, amortization, interest and tax

Loss before tax (#1.1m) (#2.4m) (#3.5m)

- Profile Pursuit UK won a contract to publish the quarterly magazine
for the National Bingo Game Association

- Hazelton and ProgrammeMaster merged successfully and now trade as
Profile Sports Media Ltd

John Webber, Chairman said that:

"With the effect of the introduction of the new contracts and the continuing
improvement of revenues I look forward to reporting further improvement at the
year end which will be for the 18 month period ending 31 December 2004".

For further information:

David Ellingham, Deputy Chairman & Chief Executive tel:(020) 7332 2000
Profile Media Group plc

Jonathan Naess tel: (020) 7710 7400
Nabarro Wells

Russell Cook tel: (020) 7739 8200
Charles Stanley

Mark Edwards tel: (020) 7466 5000
Buchanan Communications

CHAIRMAN'S STATEMENT

I am pleased to present the interim results for the six months ended 30 June
2004.

As previously announced, the Group has changed its financial year end from 30
June to 31 December and therefore the following results incorporate a second set
of interim results for the six month period ended 30 June which, together with
the interims to 31 December 2003 previously announced, make up the results for
the 12 months ended 30 June 2004.

The results reflect the positive impact from the restructuring following the
bank debt to equity swap and the cancellation of the deferred shares and share
premium account which was concluded at the start of the year.

The results for the six months ended 30 June 2004 demonstrate the progress we
are making in returning the group to profitability. The results are in line
with my expectation as outlined in the previous interim statement on 4 March
2004. Compared with the same period last year the loss on ordinary activities
before exceptional items and amortisation has been reduced from #3,887,385 to
#640,554.

Financial Results - Overview

Turnover for the continuing businesses for the twelve months ended 30 June 2004
was #7,935,486 (2003: #8,704,133). The decline is due to withdrawal from loss
making contracts and the deferment of a major title, which will now fall into
the current period, at Profile Pursuit Inc (PPI).

It is pleasing to report that gross margins from continuing activities for the
six months to 30 June have continued to improve to 16.7%. This compares with a
gross margin of 13.1% for the previous six-month period and 15.4% for the 12
months to 30 June 2004.

We have continued to strive to bring the Group's operating base to an
appropriate and sustainable level. Consequently ongoing administrative expenses
have fallen to #1,130,463, a reduction of some 37% over the previous six-month
period. .

Losses from continuing operations before interest, depreciation and amortisation
of goodwill were #287,902 a reduction of 79% from the previous six-month period.

During the period additional charges relating to the disposal of Marketlink and
Woodgate, the Group's fulfilment businesses, were identified and have reduced
the previously reported gain by #484,506 to #1,242,598. This adjustment has led
to the restatement of the results to 31 December 2003 by the equivalent amount,
increasing the loss for that period to #2,409,767.

The loss attributable to shareholders for the six months ended 30 June 2004
including discontinued items was #1,083,952, compared to #2,409,767 in the
previous period.

During the period Commonwealth Business Publications ceased to trade and is
shown as a discontinued operation together with the fulfilment division.

Financial Results - By Division

Publishing - Custom and Contract

This division consists of the Profile Pursuit companies, which operate in the UK
and US. Revenue is generated mainly from the sale of advertising space in
controlled circulation publications.

During the six months under review the UK turnover improved by #732,000 as a
result of introducing new and more regular titles. Revenue, however, decreased
in the US by #2.04 million due primarily to a deferment of one title into the
following accounting period in comparison to the equivalent period last year.
Despite the reduction in revenue the US division produced a profit on ordinary
activities for the period.

Our UK division has recently been appointed to publish a quarterly magazine on
behalf of the National Bingo Game Association (NBGA) as from November. The
magazine will be distributed to one million players via the NBGA member clubs
and is expected to make a significant contribution to earnings next year.

Publishing - Other

The remainder of the Group's publishing activities comprises Hazleton and
ProgrammeMaster.

The operations of Hazelton and ProgrammeMaster have been merged successfully and
now trade under our subsidiary Profile Sports Media Limited (PSM). Since this
restructuring, which was completed at the start of the year, both operations
have achieved a significant improvement in their trading performance despite
difficult advertising markets. The Football League remains an important
customer and we retain contracts to publish the official Matchday Programmes for
their showcase finals. In addition PSM has recently won the contract to produce
the official Matchday Programme for the Welsh Rugby Union. The company is also
pleased to announce that it also recently won an important publishing contract
to produce the Matchday Programme, monthly magazine, yearbook and junior
members' magazine for Chelsea Football Club. The benefit of these contracts
will be reflected in the current period.

Current Trading

As outlined in my previous interim statement it appears the media sector is
showing gradual signs of recovery. Advertising budgets are cautiously improving
which is demonstrated by #4.03 million of forward contracted advertising orders
for publications due to be published after 1 July 2004 being some 34% higher
than at the equivalent date last year. The Group remains committed to
maintaining tight cost controls and seeks to introduce new titles and
initiatives when appropriate. With the effect of the introduction of the new
contracts and the continuing improvement of revenues I look forward to reporting
further improvement at the year end which will be for the 18 month period ending
31 December 2004.

I would like to thank shareholders for their continued support. Our employees
have continued to demonstrate their commitment throughout a difficult period.

John Webber
Chairman
29 September 2004
Group's head office:
Profile Media Group
5th Floor
Mermaid House
2 Puddle Dock
London
EC4V 3DS

Price 1.55-1.6 pence now, seems more buy orders being filled at 1.6 pence.

150,000 delayed buy at 1.38 pence reported from an hour ago.

Another 250,000 MM buy at 1.6 pence now. Had 3 * 250,000 MM buys so far today.

Price 1.6-1.75 pence now, up 21.8% today now. We could see a decisive break past 2 pence today. Resistance is at 2.58 pence.

Price has crossed the 50 and 200 day moving averages. In addition, the indicators should become even more positive after today's close.

Delayed buy of 170,000 shares reported at 1.49 pence.

Delayed buy of 199,409 shares reported at 1.49 pence.

Hi Sue! Here you are!

Take care on this one. I owned it 3years ago and it seemed like a one way bet.

A trading upside profit could be big, but there are many uncertainties. I dont like the fact that the placing was only 30% taken up. Will this affect the Chairmans hopes of improvements after "completion" of phase 2 of the restructuring. Can phase 2 be a success at only 30% take up?

No doubt ad spending will increase in a recovery, but a market cap of 3mio & losses of around 14mio, that can't be sustained.

Listen, I am not p*ssing on anyone's chips here, but I genuinely dont want you to risk to much of those juicy profits you made on CMSWebview! (PS I think it may be about to go again?)

Good Morning,

Hi, I am still a holder of CWV, CWV is one of my hot picks for this year. Just picking up other stocks that have fallen the hardest over the past year and are poised to recover with the economic conditions improving.

Best Regards,

Sue.

PMD could even be subject of a takeover target. There has been some sizeable trades in the past week and today the MMs have picked 750,000 shares in 3*250,000 buys.

Delayed 100,000 buy reported at 1.58 pence, delayed trades appearing in sell column.

Delayed buy of 61,797 reported at 1.59 pence.

Delayed 150,000 buy reported at 1.59 pence.

You could win big on this one Sue. The completion of balance sheet restructuring will be the key.

If the 30% take up of the offer is accompanied by positive noises from the bankers, then there could be significant upside.

Am considering a small punt.

Delayed 186,958 buy reported at 1.59 pence. Some sizeable buys coming through.

Hi thestatusquo, also there will be some hope for much improved trading in their results to be released towards end of March 2004.

Delayed 100,000 buy reported at 1.73 pence.

280,000 buy reported at 1.75 pence. More sizeable buys.

Price 1.75-1.8 pence now, could see another MM buy.

Hi Sue,

Thats me on board! Bought a little bit more than I originally intended!

Good luck! Glad you are here to keep me company!