ASOS have dropped quite significantly in the past week for no particular reason and I view this as the perfect opportunity to invest as I can see them bouncing right back up to the 5.50p mark in the next 2-3 weeks. STRONG BUY!!

http://www.timesonline.co.uk/article/0,,748-1891384,00.html

Why the big drop the day before the results are announced, does somebody know something? extremly fed up!!!

http://www.retail-week.com/nav?page=retailweek.news.detail&resource=3746084

A good positive article, makes it even more frustrating the price going down rather up!

doesn't that make it an ideal opportunity to top up ?

Baza

Thats what im thinking Baza, but not sure how the market will react after the results 2morrow. Been watching blvn all day thinking it cant go any higher but it hasnt stopped. blvn or asc decisions decisions eh.

I've been watching this for a while too and personally I'm expecting it to come back on the results (I stress I'm not basing this on any specific information), more gut feeling that there'll be better opportunities to top up. I'm not convinced the results will be anything outstanding but the next taking into account Christmas sales is a different story.

ASOS PLC
29 November 2005



FOR RELEASE
7.00 am
Tuesday 29th November 2005

ASOS plc
('ASOS' or 'Group')
('A leading internet based fashion retailer')


INTERIM RESULTS FOR THE SIX MONTHS ENDED 30th SEPTEMBER 2005

Highlights

* Group sales +78% to 8.3m

* ASOS.com sales +86% to 8.1m

* Group loss before tax and amortisation of goodwill of 6,000 after
251,000 of one-off costs associated with warehouse move
(2004: 240,000 profit)

* Group loss before tax 120,000 after one-off costs associated with
warehouse move (2004 126,000 profit)

* Significant investment in resource and capacity

* 725,000 registered users as at 27th November 2005

* ASOS.com sales +58% for 8 weeks to 27th November 2005


Chief Executive's Statement

I am pleased to report an increase in Group sales of 78% for the period to
8.3m. Sales for ASOS.com, the Group's main trading subsidiary, were up 86% to
8.1m.

In-line with internal forecasts and following significant investment in resource
and capacity, the group made a loss (before amortisation of goodwill and tax) of
6,000 versus a profit of 240,000 for the same period last year. The loss
before tax was 120,000 against a profit of 126,000 for the same period last
year. Basic loss per share was 0.17p (2004: earnings per share 0.18p). The
figures above are after 251,000 of one-off costs associated with the warehouse
move.

Capital expenditure within the period was 686,000 with a further 400,000
budgeted for the second half of the year.

The Market
According to the IMRG - 22 million British Shoppers will spend 5 billion online
this Christmas, an average of 208 each and generating 130 million internet
shopping deliveries.

Outlook
We have invested in our management and logistical teams, doubled the size of our
buying and merchandising team and bought ourselves sufficient logistical
capacity to support continued high levels of growth.

Last year we added four new departments: jewellery, footwear, beauty and
accessories. This year, we have again responded to the needs of our customers
and put a team together that can deliver 800 hot new fashion lines a month,
double our average for the last 12 months.

ASOS is still very popular amongst its core target market and in October 2005 we
were again the second most visited Clothing and Apparel site behind Next,
attracting over 1.1 million unique visitors. In November 2005 we expect this to
rise to 1.4m unique visitors, a 46% increase year on year. As at the 28th
November, we had 725,000 registered users.

I remain optimistic about the prospects for the business. The strategy of
delivering 800 new lines per month will be supported by strengthening our
supplier terms and improving our gross margin. We will use the relatively
quieter 4th quarter of the financial year ending 31st March 2006 to introduce
technology efficiencies into our logistical operation.

Nick Robertson
Chief Executive Officer
29th November 2005



ASOS plc Tel: 020 7240 7070
Nick Robertson, Chief Executive
Jon Kamaluddin, Finance Director

Beattie Financial Tel: 020 7053 6400
Brian Coleman-Smith / Nia Thomas / Grace Dewhurst

Seymour Pierce Tel: 020 7107 8000
Mark Percy / Nichola Marrin

ASOS plc is an Internet Retail and Marketing Services Group, established in June
2000 and admitted to AIM in October 2001. Its principle business is ASOS.com, a
leading online fashion and beauty retailer. Aimed primarily at an Internet savvy
18-34 year olds, ASOS has over 725,000 registered users at 27th November 2005
and offers over 1500 lines across womenswear, menswear, jewellery, beauty,
accessories and footwear.

not much in the results that was not in the market place not much headway in share price at the moment.

Seems like investors have reacted to the very thing we new was going to happen, warehouse move would effect the results. we knew this before today so why sell today. might be a good time to back in 71p now.

Well I thought 80p was a fair price - this seems a bargain - especially with Xmas coming up and more and more people shopping over the Internet

Baza

(from other board)

'Seymour Pierce Research Alert' - Just out:

Interim results:

Pre-tax loss for the 6 months to 30 September of 6,000 (profit 240,000) after adding back amortisation of goodwill, though including a one-off cost of 251,000 associated with the warehouse move. This is in line with internal forecasts. No dividend as expected.

Turnover advanced by 78% to 8.3m, with ASOS.com up 86% to 8.1m.

Gross margin at ASOS.com was 45%, with the company confident of reaching its target of 48% for the full year. Over the next 3 years the management team still believes a gross margin of 52% is achievable.

Despite increasing administrative expenses by almost double from 2.2m to 4.1m, ASOS still managed to remain broadly break-even for the first half.

This additional expense has gone on the new warehouse, which will support the projected strong sales growth for the next 3-5 years; as well as new buyers and merchandisers, increasing the level of newness the website offers and becoming more focused at buying into the latest trends.

Additionally, in each department new management has been brought in to assist in the development and to implement the control procedures the business requires.

The increase in its cost base, whilst impacting the first half of the current financial year, should lead to a much stronger and more responsive operation going forward. The warehousing issues (under capacity and multiple sites) of last year should not be repeated, whilst the new head office appointments will clarify its retail offer.

In the first half ASOS launched its new look website, with a separate beauty section as well as a menswear department. In addition, the new site offers vastly improved search capabilities, and this is being run off a new bespoke back office system ASOS designed internally.

The move to its new warehouse was successfully completed on time and to budget.

In terms of its retail offer, ASOS.com continues to attract more and more brands, with Boxfresh, Miss Sixty and Ugg already a part of its stable. In the coming months it will add new hot brands such as Citizens of Humanity jeans, True Religion jeans and Manoush.


The business continues to retain a good share of the online market, regaining second place for apparel in October as measured by Hitwise. The website attracted a record 1.4m unique visitors this month, whilst registered users have increased to 725,000, up from 419,000 a year ago.

Looking forward, the focus is now on maximising the investment the group has made in the first half.

First, with an enhanced buying and merchandising team, the management believes it can increase the amount of newness its site offers, bringing on new product much quicker and turning the stock faster. This fast fashion model has proved to be effective by other retail organisations such as Top Shop, H&M and Zara and we believe it will entice the customer base to react to its offer in a much more timely manner, as well as drive up basket order value.

ASOS plans to add up to 200 new lines per week, turning every 6-8 weeks, with the site holding a maximum of 1500 lines at any one time. This will allow the group to provide even hotter and faster celebrity fashion.

Secondly, further capex spend in the second half will focus on achieving operational efficiencies within its warehouse. The move to a new site has provided the group with the space to handle the spike in demand. Post Christmas 2005 the management will work hard to increase automation in its stock handling processes and to drive more efficiencies into its operation

Finally, ASOS will also focus on improving its margins, concentrating its supply chain and drive full margin sales.

With regard to current trading, for the 8 weeks to 27 November sales have increased by 58% on last year. This is a strong performance, particularly when considering the unfavourable weather conditions in October for apparel, and the performance seen by many of its high street rivals, but also when considering that last years comparatives are also high (up 83%).

As such, its top line growth remains above our full year estimate of 48%, and so we are increasing our forecast for sales. However, the investment in its infrastructure for future growth is also higher than we were looking for at this stage, and so we have kept our profit estimate broadly unchanged. Below is a summary of our forecast for the current year.


ASOS P&L estimate 05/06

Original Estimate (OE) New Estimate (NE)

ASOS.com Turnover: 19,100 (0E) - 21,010 (NE)

Group Turnover: 20,005 (OE) - 21,915 (NE)

ASOS.com Gross Profit : 9,168 (OE) - 10,075 (NE)

Group Gross Profit: 9,968 (OE) - 10,890 (NE)

Administrative & Dist Costs: 7,500 (OE) - 8,465 (NE)

One-off Costs: 300 (OE) - 251 (NE)

Operating Profit: 2,168 (OE) - 2,174 (NE)

For the following year, we have also raised our group turnover target from 24.5m to 28.1m, though again, with further investment in its business coming through, we have kept our profit forecast unchanged.

Overall, a solid set of numbers with ASOS remaining broadly at the break even position despite the investment and change occurring in the business. This puts the business in a strong position not only for the important second half (where trade has already started well), but also for the future.

ASOS has developed a strong position in the fast growing online market, with its pricing accurately pitched at a small discount (circa 10%) to Top Shop, its proposition of celebrity linked fashion and fashion brands attractive to its target audience, and a large installed customer base already in place.

These key attributes will help drive top line growth over the medium term, and we can easily see ASOS develop into a 50m plus turnover business within 3-4 years.

For the current year we look for 2.26m, whilst for the year after we continue to look for 3.06m. Despite its high current year rating of over 25x, with its strong market position and exceptional growth potential we retain our recommendation. BUY.

Year end March 2005A: Pre-tax (m) 1.11: Tax rate (%)0.0: EPS (p) 1.5: PER (x) 47.3: Net div (p) 0.0: Yield (%) 0.0.

2006E: 2.26 - 10.0 - 2.8 - 25.4 - 0.0 - 0.0.

2007E: 3.06 - 30.0 - 2.9 - 24.5 - 0.0 - 0.0.

wjordan thanks for that

creeping back up, has a good opportunity been lost, i dont think so and lots more go but DYOR. 74p

http://www.growthcompany.co.uk/sectors/22875/high-street-humbug-for-xmas.thtml

Asos is not having much luck - they may be insured - but its hit them at Xmas again

FOR RELEASE 7.00 am 12 December 2005




ASOS plc
('ASOS' or 'Group')
('A leading internet based fashion retailer')

Explosions at Buncefield Fuel Depot

ASOS plc, the online fashion retailer, has today confirmed that its warehouse at
Hemel Hempstead was damaged by the explosions that took place at the Buncefield
fuel depot on Sunday 11 December. The effect on ASOS and its delivery to
customers is still being assessed.

ASOS is fully insured both for stock loss and business interruption.

A further announcement with a fuller assessment will be made in due course.
For further information please contact:

Directors have asked for suspension of shares.

Good job, otherwise this could tank.

Shares have definitely been suspended

Can they get more than they've lost from their insurance? company