ASOS have dropped quite significantly in the past week for no particular reason and I view this as the perfect opportunity to invest as I can see them bouncing right back up to the 5.50p mark in the next 2-3 weeks. STRONG BUY!!

ASOS PLC
12 December 2005


ASOS plc ('ASOS' or the 'Company')

Holding in Company

ASOS was advised on 9 December 2005 that Fidelity International Limited, and its
direct and indirect subsidiaries, have acquired non-beneficial interests in a
further 680,000 ordinary shares in the Company and now hold a total of 8,044,359
ordinary shares, which represent approximately 11.21 per cent. of the entire
issued share capital of the Company.

Of the total shareholdings notified: 1,696,400 ordinary shares are held in the
name of Bank of New York Brussels; 600,000 ordinary shares are held in the name
of Northern Trust London; 534,000 are held in the name of Mellon Bank; 56,000
ordinary shares in the name of Clydesdale Bank plc; 395,500 are held in the name
of Citibank London; 242,800 ordinary shares are held in the name of State Str
Bank and Trust Company London; 3,316,359 ordinary shares are held in the name of
Brown Bros Harriman Ltd Lux; 153,600 ordinary shares are held in the name of
Brown Brothers Harriman and Co; and 1,049,700 ordinary shares are held in the
name of Bank of New York Europe London.

at christmas as well....this is bad bad bad

I guess a lot will depend on whether they had consequential loss insurance as well. Trouble is - if they use last years figures to estimate the revenue for this Xmas - they are going to struggle to justify any increase.

At least they have trading figures up until Saturday to help estimate the revenue for the rest of Christmas. Only a few trading days left to estimate during christmas. The stock loss, including the orders coming in from manufacturers at the moment, getting all the logistics going again etc is the main problem. Overall I don't expect them to make all the losses back with insurance claims, but they should be up and running at full speed by February I would have thought.

They are going to have to borrow money in order to repair damages and get going again while the insurance company takes ages to assess damages.
This is a double whammy and I feel really sorry for the unhappiness that ASOS's loyal champions must be feeling right now.Not very nice to have to wait anxiously for the next RNS's.
Best of luck.
Ethel

Very unfortunate for ASOS to be burnt down just before the christmas buying spree...this will be a big setback for ASOS.

Bloody good shorting opportunity gone because they were allowed to suspend themselves.

What ever happened to the "free market" ?

Dil - reliable as ever to grab the tacky end of the stick.

sd

hlyeo98 - most of the xmas spree will already be over due to delivery times. Everything covered by insurance.

An opportunity is an opportunity.

kivver...no in fact....i had just done a lot of my shopping wiht them..had bought brother's, sisters and girlfriends stuff two days before....my order has been cancelled...most online shoppers leave things late

I agree with u...i bought from them too and my order was cancelled...last minute shopping is well known among x'mas shoppers.

i stand corrected, you lazy shoppers, lol. ps not done mine yet either. Oh well theres always next xmas.

Plenty of time Kivver , I started last night for delivery Saturday.

Perhaps cancelled orders are insured at retail value (less VAT) - not just wholsesale price??

Anyone like to guess at what price these are likely to open post suspension?

Bearing in mind markets always overreact, I'd say 45/50p at some point intraday, before some recovery.

And of course it depends just how many people are waiting in the wings to mop up the Christmas bargain!

If it goes that low, im buying a shed load.

mmmm......some businesses never recover from serious business interruption...insurance is meaningless if the brand suffers, it is off line for a long time......