ASOS have dropped quite significantly in the past week for no particular reason and I view this as the perfect opportunity to invest as I can see them bouncing right back up to the 5.50p mark in the next 2-3 weeks. STRONG BUY!!

hlyeo98 - most of the xmas spree will already be over due to delivery times. Everything covered by insurance.

An opportunity is an opportunity.

kivver...no in fact....i had just done a lot of my shopping wiht them..had bought brother's, sisters and girlfriends stuff two days before....my order has been cancelled...most online shoppers leave things late

I agree with u...i bought from them too and my order was cancelled...last minute shopping is well known among x'mas shoppers.

i stand corrected, you lazy shoppers, lol. ps not done mine yet either. Oh well theres always next xmas.

Plenty of time Kivver , I started last night for delivery Saturday.

Perhaps cancelled orders are insured at retail value (less VAT) - not just wholsesale price??

Anyone like to guess at what price these are likely to open post suspension?

Bearing in mind markets always overreact, I'd say 45/50p at some point intraday, before some recovery.

And of course it depends just how many people are waiting in the wings to mop up the Christmas bargain!

If it goes that low, im buying a shed load.

mmmm......some businesses never recover from serious business interruption...insurance is meaningless if the brand suffers, it is off line for a long time......

How and why will the brand suffer????? Suppose some customers might condemn the the management by saying ''fancy those idiots putting the warehouse right next to an oil refinery, im never using that stupid site again.''

the answer know one knows at the moment why because we do not know how long the shares will be suspended, they may wait until the insurance is sorted out,and the buisness is up and running.some of you might remember ids had a fire which made the share plummett 50% down to 30-35p they did not stop the shares trading, since then it has been one of the best performing shares.it is pointless to speculate what the price will be untill they issue the rns with the relevent information.

I don't think this will happen, though perhaps it'll take 12 months to recover fully. I think what Treblewide was getting at is that customers are fickle and go elsewhere.

Woodie - The second part of what you have said sums up what im thinking. Its a massive setback, but it will get sorted. Its not the end of the world as we know it Jim.

Asos Reports `Encouraging' Early Signs From Damaged Warehouse
Dec. 14 (Bloomberg) -- Asos Plc, the U.K. Internet fashion retailer that suspended operations this week after its warehouse was damaged by explosions at a nearby oil depot, expects to resume business within four weeks, Chief Executive Nick Robertson said.

Preliminary health and safety assessments of the Hemel Hempstead, England, distribution center are ``encouraging,'' Robertson said today in a telephone interview. Inspections of the facility show that about 20 percent of the inventory may have been lost, less than the company had expected, Robertson said.

``There is structural damage to the outside, but that's around the weaker points, such as the loading-bay doors,'' he said. ``What could have been severe delays are now only short delays. Worse case, we'll be fully operational within four weeks.''

Asos shares were suspended in London on Dec. 12 after explosions at the Buncefield oil terminal in southeast England damaged the warehouse and halted the company's operations at the busiest time of the year. The blasts and fire at the oil depot injured 41 people, forced 2,000 from their homes and shut about 100 businesses.

Robertson said the London-based company won't be able to resume business before the Christmas holiday. Asos has refunded all customers with unprocessed orders, he said.

``Christmas is over for us,'' he said. ``It was the minute the thing happened. We need to rely on our goodwill that we have created with our customers over the past four years.''

Asos moved into the 70,000 square-foot facility in July to avoid a repeat of last year, when its warehousing was unable to cope with rising demand prior to the December holiday. The company is fully insured for loss of inventory and business interruption.

The shares trade on the London Stock Exchange's Alternative Investment Market. The stock was the biggest gainer on the U.K. market in 2004, rising in value almost 14 times. The shares closed at 77.5 pence on Dec. 9 and are little changed this year.



To contact the reporter on this story:
Paul Jarvis in London at pjarvis@bloomberg.net.
Last Updated: December 14, 2005 08:41 EST

http://www.bloomberg.com/apps/news?pid=10000102&sid=a153WoL0i4sM&refer=uk

Kivver ... the brand will suffer when people wake up xmas day with no pressies !

You gonna order again from someone who can't deliver at most crucial time of year ???

Any other time of year they would probably have got away with it.

Still p*ssed off that LSE allowed them to suspend , I wait 18 months for an opportunity and now the only winners will be the mm's.

i repeat - How and why will the brand suffer????? Suppose some customers might condemn the the management by saying ''fancy those idiots putting the warehouse right next to an oil refinery, im never using that stupid site again.''