ASOS have dropped quite significantly in the past week for no particular reason and I view this as the perfect opportunity to invest as I can see them bouncing right back up to the 5.50p mark in the next 2-3 weeks. STRONG BUY!!

Kivver ... the brand will suffer when people wake up xmas day with no pressies !

You gonna order again from someone who can't deliver at most crucial time of year ???

Any other time of year they would probably have got away with it.

Still p*ssed off that LSE allowed them to suspend , I wait 18 months for an opportunity and now the only winners will be the mm's.

i repeat - How and why will the brand suffer????? Suppose some customers might condemn the the management by saying ''fancy those idiots putting the warehouse right next to an oil refinery, im never using that stupid site again.''

errr because (I repeat) the brand "ASOS" will be tarnished by not being able to deliver to regulars and newbies at most important time of year.

No one gives a sh*t where their wharehouse is , its the reliabily that will hit them and no excuse however valid is going to efect opinion.

so you think people might think the same might happen again next?

If Argos cocked my xmas up this year then I wouldn't expext them to do it again .... but then again I wouldn't give them the chance.

Think about it as a non shareholder.

dil - u talk a lot of sense, but cant agree you on this one. If your in the mood for lurve and your woman cant (for obvious reasons) that dont put you off her for ever does it. Sure people will be say ''what a bloody big fire but im sure it wont happen again''.

they arsed up last christmas as well though did they not?

if you think having to many orders and being to popular is arsing up then i suppose so.

DEAR CUSTOMERS,

UNFORTUNATELY OUR WAREHOUSE AT HEMEL HEMPSTEAD HAS BEEN DAMAGED BY THE EXPLOSIONS THAT TOOK PLACE AT THE BUNCEFIELD FUEL DEPOT ON SUNDAY 11TH DECEMBER.

AT THE TIME OF THIS UPDATE, WE NOW HAVE ACCESS TO THE WAREHOUSE. SERVICES ON THE ASOS WEBSITE REMAIN SUSPENDED HOWEVER, UNTIL OUR ASSESSMENT IS COMPLETE.

WE THANK YOU FOR YOUR SUPPORT OF ASOS AND YOUR PATIENCE AND UNDERSTANDING AT THIS TIME.
updated this afternnon at 2pm

hot off the press
Dear Customer,

As you may be aware, our warehouse at Hemel Hempstead has been damaged
by the explosions that took place at the Buncefield fuel depot on Sunday
11th December.

Until we understand the scope of the damage we have been forced to suspend
the ASOS website. This means that unfortunately we are unable to dispatch your
order.

We do appreciate that at this time of year your order is likely to be a
Christmas present for someone. We hope that in some small way we can
make up for this by offering you a 15% discount on your next order at
ASOS. As soon as we have re-opened the store we will be in touch with
your discount code.

In the meantime we have refunded your order in full. The funds should
appear on your card within 5-10 working days.

Once again, we do value your custom and hope to see you again in the
near future.

Thank you for your support of ASOS and patience and understanding in this
matter.

We wish you a Happy Christmas.

ASOS Customer Care

Helpful feedback above on the seriousness of the effects of the fire. On the bright side, seems that ASOS will be somewhere back to normal early January. The downside is the loss of probably the best three weeks in the year.

So what about the effect on the sp? As suggested, will probably over-react. Certainly the annual figures will take a hit as I can't see their being compensation for the timing of the losses. If only 20% of the stock has gone, the value of the other 80% will be slashed by the inability to sell at seasonal prices. So lots to fuel the negativity. But lets look at the upside. The impact will be temporary. There seems to be little reason why this should affect next year's trading. I beleive there is a great deal of brand loyalty and its quite clear what the reason for disruption in trading is. My reasoning is that the inevitable drop will be a buying opportunity, not necessarily straight away, but certainly when the downside has been defined. Had been planning to come back in in January and that timing could be great.

Good luick all and happy Christmas.

Eric

Thanks for bringing some sanity and good sense back to the thread Eric. Happy Christmas to you too.

Sound words Eric & Kivver.

really too expensive these are...

Thanks Yoda. Care to enlighten us why?

well, currently, I admit, they are priceless

ASOS back from suspension , Trading to restart mid Jan significant payment already recieved from insurers SP down 6p SD

Better news than we expected!

Not a holder but looks like a management team to be congratulated ( a rarity on AIM these days). The way they have dealt with this has been very efficient and for the SP not to have suffered on re-entry a superb achievement