What is happening was slowly going up, past week down 25% Good entry or further down.

I hope the Septics get the $700 billion loan through in the next few days otherwise I can see the FTSE tanking.

http://www.thisislondon.co.uk/standard-business/article-23762845-yell-to-launch-funds-bid.do

http://www.guardian.co.uk/business/marketforceslive/2009/oct/30/yellgroup-wppgroup

A lot of Broker clout behind this one now that the finances for the future have been sorted out......

30-Nov-09 Yell Group YELL Deutsche Buy 41.92p 125.00p 80.00p

80p target from Deutsche bank.

And this list is very impressive with brokers with targets far higher than the current market SP the last figure in the horizontal list being the present broker Sp target..............

Date Broker name New Price Old price target New price target Broker change

01-Dec-09 Goldman Sachs Neutral 42.32p 56.00p 54.00p Reiteration

30-Nov-09 Deutsche Buy 38.76p 125.00p 80.00p Reiteration

25-Nov-09 Barclays Capital Overweight 38.86p - 65.00p New Coverage

19-Nov-09 Citigroup Hold 46.00p 66.00p 50.00p Reiteration

12-Nov-09 UBS Neutral 46.50p 80.00p 48.00p Reiteration

11-Nov-09 Goldman Sachs Neutral 46.51p 67.00p 56.00p Reiteration

11-Nov-09 Citigroup Neutral 46.51p - - Reiteration

10-Nov-09 Numis Hold 46.25p - - Upgrade

08-Oct-09 Morgan Stanley Overweight 56.25p 115.00p 90.00p Reiteration

09-Sep-09 Cazenove In-Line 73.31p - - Reiteration

04-Sep-09 Goldman Sachs Neutral 45.08p 31.00p 53.00p Reiteration

Another BUY note in late yesterday.....

Yell Group PLC

FORECASTS
2010 2011

Date Rec Pre-tax () EPS (p) DPS (p) Pre-tax () EPS (p) DPS (p)

Exane BNP Paribas
02-12-09 BUY 105.00 12.36 211.00 9.98

Of all the stocks to pick....this is probably one of the last I would want to hold.....the only thing is that there might be a rebound on recovery hopes.....Have you ever looked inside Yellow pages ?...it's full of cowboys.....full page adverts with nothing more than a mobile phone number and a mailing box.....dodgy....

YELL on a tear this afternoon, bombing along.

Official shorting figures for end of November 2009............

GB0031718066 YELL GROUP ORD 1P 133709916.80 896334824.95 14.91

14.91%.

Reckon just the tip of this group have already bought back.

A lot more to fold over the coming days imho.

Maybe ready for some big news. Dealings in low thousands are nothing special, but 2mil shares at 42p. doubling his hold. Aswell as more bought from the financial director...

avr vol = 16m ...... L2 shows 24m so far today, and just perhaps another slab to come just b4 the bell ..... so nothing huge comparatively, but just possibly interesting

Very interesting.

Hope your doing well cyners.

Been under the weather myself for the past month with hypertension and blood pressure. slowly getting back to fitness.

fretting about your stocks or too much booze?
won't do old son, thought doctors do get very het up nowadays about high blood pressure, whether truly warranted or not
suppose he's stuck you on amlodipine or similar - and then you found yourself falling asleep every afternoon
more cycling or sex should help .... the latter is more fun at this time of year for sure!

LOL, something like that, tend to think its because I retired last xmas. That and not enough booze......... or sex come to that.

A lot of chaps die (heart attacks), cant take doing nothing.

Anyway on the mend cheers mate.

Doing the business again.....nice.

On the UP for the last couple days, a good reason could be a change on TREND direction

I selected the stock yesterday on the "UPS"

40.80p-2.30p

Bouncing after a large Marked down, a lot of manipulation on the order book as it looks,
that they wanted ( MMs ) to bring the stock down to 40p, most likely something to do
with closing positions on reaching that point.

Coud be very good for YELL and its internet business. Advertising recovery to begin in 2010 and advertising expected to outperform the economy during the recovery ..........


ADVERTISING TO RECOVER IN 2010 AFTER UNPRECEDENTED CRISIS
Telegraph Busines -- by Rupert Neate -- 8th December 2009

ZenithOptimedia, the media buyer owned by French advertising group Publicis, said it expects global advertising expenditure to have dropped 10.2% over the course of 2009.

However, it said the worst is behind us and spending on adverts is likely to increase next year (2010).

The company raised its forecast for growth in 2010 by 0.4% points to 0.9%, to $447.7 billion (272 billion). It is the first time that ZenithOptimedia has raised its 2010 outlook in 18 months.

"It is normal for ad expenditure to exaggerate general economic trends - when the economy shrinks, ad expenditure shrinks faster, and by more. The corollary to this is that when recovery is complete, we can expect the ad market to outperform the economy as a whole".

Zenith predicts the recovery will take some time, predicting 3.9% growth in 2011 and 4.8% in 2012.

The internet benefitted from an increase in advertising spending, with the downturn "accelerating the structural shift in budgets from traditional media to the internet".

Zenith predicts the internet will overtake newspaper advertising by 2015.

Recent Broker BUY out.....

Yell Group PLC

FORECASTS
2010 2011

Date Rec Pre-tax () EPS (p) DPS (p) Pre-tax () EPS (p) DPS (p)

Exane BNP Paribas
11-12-09 BUY 105.00 12.36 211.00 9.98

reiterated yesterday on hemscott......

yesterday afternoon.........

Yell Group PLC

FORECASTS
2010 2011

Date Rec Pre-tax () EPS (p) DPS (p) Pre-tax () EPS (p) DPS (p)

Exane BNP Paribas
15-12-09 BUY 105.00 12.36 211.00 9.98

Broker BUY note missed during xmas hols and new year...

Yell Group PLC

FORECASTS
2010 2011

Date Rec Pre-tax () EPS (p) DPS (p) Pre-tax () EPS (p) DPS (p)

Exane BNP Paribas
31-12-09 BUY 105.00 12.36 211.00 9.98

Downgraded to SELL at Goldman

Hell, what do they know!