ASOS have dropped quite significantly in the past week for no particular reason and I view this as the perfect opportunity to invest as I can see them bouncing right back up to the 5.50p mark in the next 2-3 weeks. STRONG BUY!!

Can't believe it has held up so well , well done to all those who kept the faith.

Regards

I think the traffic is key Woodie although good spot on the discounting.

Just reviewed the mens sale section. At a glance most stuff is 50% and sale ends 31 Jan. You can grab a fly wool coat for fifty quid--- a snip.

The great british disaster(thankfully no loss of life this time). While the fires raged the name ASOS was cleverly inserted into the brains of the viewing public or everyone in the entire country and large parts of the western english speaking world and once the company assesesd the damage the media again helped them announce a date of the comeback and more mental notes were made. This synaptic trickery combined with the simian part of the human brain which controls bargain hunting has led to the phenomena seen this week.
F

dil thanks.frodo thanks for feedback do you know if these discounts are the same as last year? or are the discounts larger

frado - whooossh, right over my head im afraid, looks impressive, any chance of saying what you said again but in simple english for a simple man. cheers

Kivver I will let Homer Simpson explain.

Hello Kivver my name is Homer Simpson and I like watching TV. Information goes into my eyes and into my brain thing. How or why I dont know. One day i was watching a news report about a fire at work dohh. A few weeks later i found myself online and according to marge all I was saying was Mmmmmm ASOS.

The paper on this will be published next month entitled
How ASOS left the Bears in the woods without their picnic baskets. The chronicles of investment. Baggins,F Simpson,H

Boy am i glad i held on.

Still chugging on and in case anyone missed this:

RNS Number:6875X
ASOS PLC
31 January 2006



ASOS plc ("ASOS" or "the Company")


Holdings in Company

ASOS was notified on 30 January 2006 that Fidelity International Limited, and
its direct and indirect subsidiaries, have acquired non-beneficial interests in
a further 625,159 ordinary shares in the Company and now hold a total of
9,419,518 ordinary shares, which represent approximately 13.13 per cent. of the
entire issued share capital of the Company. These notifiable interests also
comprise the notifiable interest of Mr Edward C Johnson 3d, a principal
shareholder of Fidelity International Limited.

Of the total shareholdings notified: 1,494,700 ordinary shares are held in the
name of Bank of New York Brussels; 600,000 ordinary shares are held in the name
of Northern Trust London; 534,000 are held in the name of Mellon Bank; 56,000
ordinary shares in the name of Clydesdale Bank plc; 1,144,800 are held in the
name of Citibank London; 630,600 ordinary shares are held in the name of State
Str Bank and Trust Company London; 3,756,118 ordinary shares are held in the
name of Brown Bros Harriman Ltd Lux; 153,600 ordinary shares are held in the
name of Brown Brothers Harriman and Co; and 1,049,700 ordinary shares are held
in the name of Bank of New York Europe London.

Very nice uptrend (ignoring the warehouse damage blip over Xmas), more than doubling since May's low of 41p. Only 4.5p to go to hit November's all time high. If we break through this, we may continue north a fair bit higher.

I guess next real news will be a trading update around the end of their year in March/April. By then the finsurance settlement should be thorugh and we'll see how much of a discount they had to squeeze their margins by to shift Xmas stock and get people back on line to them.

sd

Galling! My old friend sockdog has done a post on 30th and I'm not able to read it - the last psot I have is that of another old friend,Kivver, on 19th Jan.

Nevertheless, its good to see ASC attacking its highest original peak which may, of course, provide a deal of resistance. I suspect a lot of the recent buying has been 'informed' in the sense that long-term investment worth is outweighing the predilections of short-term players.

Anyway, I am back in to enjoy the next phase. Amusing to see the Canutes (and Canutesses) trying to hold back the tide!

Eric

Eric, you can't escape that easily - here it is again, spelt correctly this time - doesn't say much really.

Very nice uptrend (ignoring the warehouse damage blip over Xmas), more than doubling since May's low of 41p. Only 4.5p to go to hit November's all time high. If we break through this, we may continue north a fair bit higher.

I guess next real news will be a trading update around the end of their year in March/April. By then the insurance settlement should be through and we'll see how much of a discount they had to squeeze their margins by to shift Xmas stock and get people back on line to them.

Anyway, where have you been and how are you? No doubt you missed a couple of days on SEO and have taken two months to catch up with the scintillating repartee.

DGT up 10% today - no particular reason.

sd

Eric,
Nice to have you back, hope the grand children havnt knackered you too much!! sent an email to you via moneymail re Traders. SD

What a faithful pair of dogs - to ASOS that is. Been hibernating without any funds to invest. Finally came in late Wednesday so missed the ASC and AZM climbs in January. Didn't do badly though catching the bottom on ASC. Looking to new levels towards the end of the year. If growth is slowing a little then thats from 75-80% and its not surprising for a re-rating to take in the next two financial years.

Thanks SD - not arrived yet. Grandad did well on the skiing hols when parents and grandma were down with a virus and Grandad did a sterling job (unpaid) with grandchildren.

Eric

Well! Up to 90p and no-one notices that the good ship ASOS is steadily sailing into new territory. The great thing it that this is now an investors share: good value and potential. In one way we just missed out 15 months or so; in fact we had a Xmas season with problems that took the company some time to recover from followed by a traumatic season which appears not to have cost the company anything and just proved the level of brand loyalty. A nice 50% compound growth; where else can you find that?

Eric

Yes, have enjoyed the ride with this one (minus the Xmas glitch) tribute to the management.

"where else can you find that?" ans. similar success with DOM also entering new territory!

looks like those who had the nerve to stay in through the troubles are going to be further rewarded. look foward to the news from the company.

Agree Kivver. Its a surprising thing about the stock market that the darling one year is forgotten about the next as traders and short-term investors move on to the flavour of the year. ASC is now in new ground which means that there is not a resistance level ahead. Clearly it will peak at some stage: the question is where and when. I will wait for the results and forecast which will hopefully attract more investors in and then watch for momentum to slow. Sounds good anyway!

Eric

Eric
Let me know when to sell, please!
sd

Still progressing nicely (have said that on the AZM thread as well). Ramp up could continue through to year end. Last year there was a trading update on 3rd March with prediction or year to 31st March so may get the same again. I feel that the interest now is longer term investment but there could be a good ride for short-termers as well; basically part of an analyst revaluation.

Eric

sd My system is playing funny buggers, so I didn't have your post when I did mine. I am riding the rise; i.e. in my parlance, piggy-backing CFDs as with AZM. The key event is the forecast of final figures together with projections of the year from 1st April. Anticipation of this is, I beleive, causing the re-rating. Brokers were looking for 2.25M PBT this year which I expect will be beaten as sales were up 86% at half-time (there were exceptional costs at half-time which held matters back). The fire will have affected sales but not pbt. But, having consolidated, it is the next growth step which will be fascinating: US? Europe; range development. NEXT is the other major but are bound to be cautious because of the impact on High Street sales. I am looking for a steady rise, perhaps to 120p. to keep projected pe at around the 30 mark. I propose to accumulate up to something over 1. I suppose the other thing for a chartist is to watch the momentum chart.

Good luck, Eric