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stanelco .......a new thread (SEO)     

bosley - 20 Feb 2004 09:34

Chart.aspx?Provider=EODIntra&Code=SEO&SiChart.aspx?Provider=EODIntra&Code=SEO&Si

for more information about stanelco click on the links.

driver's research page link
http://www.moneyam.com/InvestorsRoom/posts.php?tid=7681#lastread
website link
http://www.stanelco.co.uk/index.htm


greekman - 19 Jul 2006 08:00 - 17867 of 27111

Oblomov,

Having looked back at my records, and having spent a bit of time trawling the sites, I can't find the info you asked.
Going from memory (which ain't that good) I am fairly certain the info was never put out, IE number of packers, also no idea re number of machines in total to the 3 suppliers.
I know the above does not help but I did not want you to think we were all ignoring you. I think it is a case that we are all as much in the dark as you.

oblomov - 19 Jul 2006 08:07 - 17868 of 27111



Thanks for that greekman. Didn't think I was being ignored but wanted to be sure nobody knows the answer.

Quite an important point, dont you think? Those 3 packers could be running 20 machines each which could mean we're on the verge of 60 conversions. Or they may may be running 1 machine each.......

But surely ASDA wouldn't spread their packing amongst dozens of packers, would they?

Maybe Andysmith would know, but I dont think he's in attendence.

oblomov - 19 Jul 2006 08:23 - 17869 of 27111


Reading the T & G projections again one point that stands out relates to the ASDA exclusivity period - i.e.

'Whilst these agreements are critical, equally important is knowledge of the supplier
base in order to ensure that the rate of adoption remains high.Many of these supply more than one retailer and therefore the rate of adoption could gather pace quickly once the exclusive period expires.'

'Other UK food retailers adopt the technology as Asda exclusivity runs out.
These are assumed (but not known) to be Tesco, Sainsbury and Marks &
Spencer.'


I've always thought the ASDA exclusivty to be a mistake, mainly because of this question of packers supplying other stores and using the same machines. How can they supply ASDA with Greenseal and then use the machine for Sainsburys on the next run when Sainsburys cant have Greenseal? The packers need to be able to supply who they want and maybe the exclusivity deal should have been signed with the packers in the first place.

We could see some action once this exclusivity deal with ASDA ends.

Hopefully.




angusrjy - 19 Jul 2006 08:35 - 17870 of 27111

One question I asked Sylvia which (surprice surprise) wasn't answered was how long it actually takes to retro fit a machine because I seem to remember the trials being delayed beause the packers didn't want to have a machine out of use while it was being retro fitted with GS, so SEO had to buy 1 or 2 machines two loan out while the refit was done. Does this mean that any eventual roll out is gonna be a slow progress as packers can't afford to take machines out of production and if SEO only have 1 or 2 machines to loan, even those 200 are gonna take forever to refit.

hewittalan6 - 19 Jul 2006 08:45 - 17871 of 27111

Its a good question.
Another good question is what the life expectancy of a machine is. Yet another one is what is its capacity or expected volume on average.
The reason these are good questions is that when they are fitted (and I am still confident, on balance, that they will be) these answers will help us work out the value of the contracts. So far, I believe, we have been looking at the revenue per machine installed and trying to guess based on that. We should also take into account X tonnes of Starpol per machine per year and the machine replacing every X years.
With that in perspective, the roll out may be very slow and way behind original schedule, but it may be very lucrative and almost ongoing for ever once it starts, as old retro-fitted kit becomes redundant and is replced by Greenseal fitted OE.
Just a thought.
Alan

greekman - 19 Jul 2006 08:52 - 17872 of 27111

I think the exclusive period deal with ASDA was SEO's way of getting in. I would guess that ASDA put that condition on the deal, IE no exclusivity, no deal. SEO were looking for a first step up which put the ball in ASDA's court. Once established (if it ever is) the ball will be firmly in SEO's court. If it does takes off and companies start beating a step to Stanelco's door the advantage will turn SEO's way.
If you have a product others want, competition among those customers will advantage the supplier, IE SEO.
And yes it still is a fairly big IF.

Angusrjy,

Don't forget they had started to look and manufacture new machines, which is another pointer to why go down that more expensive route without good feed back, re test results.
That is another detail that SEO could have expanded on in the results, as we have not to my knowledge had an update re these for some time.

angusrjy - 19 Jul 2006 08:59 - 17873 of 27111

Yes, thats another good point.

Sylvia had no reply to these questions either:

5.Why does Perseco not even mention Stanelco on their list of partners and suppliers on their website yet?

6.There was no mention of the progress with the contract with G Mondini, have any new machines been fitted with Greenseal technology and sold to Asda or any of it's suppliers yet? Again there is no mention of their machines using RF tchnology on their website let alone a mention of Stanelco?

I think question 6 is very important because Mondini manufacture new machines and if Greenseal was that good I would have thought by now (funnily enough exactly a year today since SEO mentioned their contract with them) that they would be making their machines using SEO technology. The only thing that may stop them mentioning it is the exclusivity contract with ASDA as it does say in the statement that initially the machines will be only made available to ASDA and it's suppliers?

One other question I don't know the answer to and if anyone does pleasae advise is can Stanelco's biodegradeable food trays withstand oven temperatures, because a large proportion of food sold in these trays are ready made meals which go straight into your oven at home?

tweenie - 19 Jul 2006 09:19 - 17874 of 27111

ALAN<
I remember reading somewhere the LIfe expectancy for machines was five tO fifteen years< unLIKe my keybOard which is f'@ked and numbers dont work.

hewittalan6 - 19 Jul 2006 09:43 - 17875 of 27111

You've got a fake keyboard??!!!??
Too surreal for me. ;-)
Thanks for that Tweenie. What it means, in effect, is that in about 10 years, if the technology is kept at the forefront, repeat orders come in to add to new orders.
Always like to see that in a business, because new orders are so expensive to get and difficult to source. i know it is very long term, but it makes SEO more attractive than a company that supplies a one hit product and then has to look for new clients.
Alan

garyble - 19 Jul 2006 12:00 - 17876 of 27111

Not all machines would have been bought at the same time, some could be very close to life expired so the packhouses will also have to evaluate whether to convert or replace.

Oblo:
"We are currently working with ASDA and four of its key suppliers to fulfil the initial stage of the ASDA contract. Current potential placements are expected to lead to orders in excess of 50 conversions with one supplier to ASDA. Another supplier is presently indicating a requirement for another 30 machines"

So approx. 80 machines from two suppliers.

Barry Harris - 19 Jul 2006 12:14 - 17877 of 27111

"We could see some action once this exclusivity deal with ASDA ends".

When does this deal end ?

automatic - 19 Jul 2006 12:19 - 17878 of 27111

2000000 buys 500,000 sells sp not moving up much , shame blue dosn't make the SP move as fast red

barney12345 - 19 Jul 2006 12:33 - 17879 of 27111

Freshinfo - London,UK
Asda has lost marketing director Richard Hodgson to Waitrose, where he is set to become buying director after quitting the Leeds-based supermarket after five ...

oblomov - 19 Jul 2006 13:47 - 17880 of 27111



Thanks Gary - where'd you take it from? The 3 mentioned in the interims could convert to 120-150 conversions then. If they do the deal and make the announcement, expect to see the SP take, IMO.

Barry, the 'extended' exclusive period for ASDA ends next week - the 27th. I think.

greekman - 19 Jul 2006 14:54 - 17881 of 27111

Gary,

Thanks re the clarification, 4 suppliers (told you my memory ain't what it was).
Re can Stanelco's biodegradable food trays withstand oven temperatures.
I am certain (wait for someone to tell me I am wrong) that they can't, but this will not be a problem. Who puts ready meals in an oven nowadays. I would think that well over 90% of these meals are cooked via a microwave. I know if I shop for a ready meal, I check re microwave cook-able. Like most I want it within a few mins at most. We live in a want if now, throwaway world, thank goodness we do otherwise SEO would not be looking at most of their products.

garyble - 19 Jul 2006 15:08 - 17882 of 27111

Oblo,

Was in the pre-close update (16th December 2005).

aldwickk - 19 Jul 2006 15:36 - 17883 of 27111

delete

oblomov - 19 Jul 2006 15:37 - 17884 of 27111



Thanks gary.

angusrjy - 19 Jul 2006 15:51 - 17885 of 27111

Greekman

Thanks for the info re the food trays, I didn't think it would be possible to make a biodegradeable food tray that could withstand oven temperatures, however if you look at ASDA's ready made meal shelves there are quite a large number of meals that are meant to go in the oven, some are in what look like metal trays and some look like black plastic but can still withstand oven temperatures, (I'm lazy and buy these alot) however I presume GS will still be able to seal these trays anyway.

driver - 19 Jul 2006 16:20 - 17886 of 27111

angusrjy
There are dozens of different types of trays that could be biodegradable and GS that is the potential of seo
This from the Mondini Web Site click away.
http://www.gmondini.com/htm_uk/applications.asp
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