Motive television (MTV:L) have signed a deal with a major north american broadcaster for its BesTV technology, this is the first landmark deal for motive and we believe they are also close to another major deal in central europe.

London round-up issue 237119 - February 18th 2010

Sorry guys, but I still don't understand what it is they do...and why no-one else can achieve the same, by another means.
Read their website today and it's full of gobbledygook - which makes me fear others will be similarly put-off. Obviously when there is income streams that is easier to understand (even if the Tech isn't).
It appears to be Good News (RNS today), but as gibby says, not yet revenue-generating.

I hold a few, but am out of touch with the Techy.

I'm not to sure I want my TV viewing with additional "targeted" advertising - we have too many ads as it is and I think Advertisers' view of relevant advertising is no-where near mine. If I'm watching "The eagle has landed" - or "Mary Poppins for the umteenth time.... just what targeted advertising do I need?