What is happening was slowly going up, past week down 25% Good entry or further down.

I hope the Septics get the $700 billion loan through in the next few days otherwise I can see the FTSE tanking.

YELL on a tear this afternoon, bombing along.

Official shorting figures for end of November 2009............

GB0031718066 YELL GROUP ORD 1P 133709916.80 896334824.95 14.91

14.91%.

Reckon just the tip of this group have already bought back.

A lot more to fold over the coming days imho.

Maybe ready for some big news. Dealings in low thousands are nothing special, but 2mil shares at 42p. doubling his hold. Aswell as more bought from the financial director...

avr vol = 16m ...... L2 shows 24m so far today, and just perhaps another slab to come just b4 the bell ..... so nothing huge comparatively, but just possibly interesting

Very interesting.

Hope your doing well cyners.

Been under the weather myself for the past month with hypertension and blood pressure. slowly getting back to fitness.

fretting about your stocks or too much booze?
won't do old son, thought doctors do get very het up nowadays about high blood pressure, whether truly warranted or not
suppose he's stuck you on amlodipine or similar - and then you found yourself falling asleep every afternoon
more cycling or sex should help .... the latter is more fun at this time of year for sure!

LOL, something like that, tend to think its because I retired last xmas. That and not enough booze......... or sex come to that.

A lot of chaps die (heart attacks), cant take doing nothing.

Anyway on the mend cheers mate.

Doing the business again.....nice.

On the UP for the last couple days, a good reason could be a change on TREND direction

I selected the stock yesterday on the "UPS"

40.80p-2.30p

Bouncing after a large Marked down, a lot of manipulation on the order book as it looks,
that they wanted ( MMs ) to bring the stock down to 40p, most likely something to do
with closing positions on reaching that point.

Coud be very good for YELL and its internet business. Advertising recovery to begin in 2010 and advertising expected to outperform the economy during the recovery ..........


ADVERTISING TO RECOVER IN 2010 AFTER UNPRECEDENTED CRISIS
Telegraph Busines -- by Rupert Neate -- 8th December 2009

ZenithOptimedia, the media buyer owned by French advertising group Publicis, said it expects global advertising expenditure to have dropped 10.2% over the course of 2009.

However, it said the worst is behind us and spending on adverts is likely to increase next year (2010).

The company raised its forecast for growth in 2010 by 0.4% points to 0.9%, to $447.7 billion (272 billion). It is the first time that ZenithOptimedia has raised its 2010 outlook in 18 months.

"It is normal for ad expenditure to exaggerate general economic trends - when the economy shrinks, ad expenditure shrinks faster, and by more. The corollary to this is that when recovery is complete, we can expect the ad market to outperform the economy as a whole".

Zenith predicts the recovery will take some time, predicting 3.9% growth in 2011 and 4.8% in 2012.

The internet benefitted from an increase in advertising spending, with the downturn "accelerating the structural shift in budgets from traditional media to the internet".

Zenith predicts the internet will overtake newspaper advertising by 2015.

Recent Broker BUY out.....

Yell Group PLC

FORECASTS
2010 2011

Date Rec Pre-tax () EPS (p) DPS (p) Pre-tax () EPS (p) DPS (p)

Exane BNP Paribas
11-12-09 BUY 105.00 12.36 211.00 9.98

reiterated yesterday on hemscott......

yesterday afternoon.........

Yell Group PLC

FORECASTS
2010 2011

Date Rec Pre-tax () EPS (p) DPS (p) Pre-tax () EPS (p) DPS (p)

Exane BNP Paribas
15-12-09 BUY 105.00 12.36 211.00 9.98

Broker BUY note missed during xmas hols and new year...

Yell Group PLC

FORECASTS
2010 2011

Date Rec Pre-tax () EPS (p) DPS (p) Pre-tax () EPS (p) DPS (p)

Exane BNP Paribas
31-12-09 BUY 105.00 12.36 211.00 9.98

Downgraded to SELL at Goldman

Hell, what do they know!

They're right : this is a dud...if there is a first ever short for me : this might be it....why on earth are you lot keen on this ?.....I can't see this sort of company picking up before at least another 6 months...and the debt pile I know a couple of months ago was horrendous !.

I'm not keen on it, just stuck with it!!

YELL is certainly not going to do well soon as retail will be due for a downturn and advertising will of course suffer...

More bad news for the rest of 2010

So what about the rest of 2010? Well, Next boss Wolfson certainly isn't convinced by this year-end, last minute, pre-VAT rise buying spree. The trouble is that Britain is still too heavily indebted. "One way or another, the country has to start repaying the public sector deficit", he says.

"That means three potential threats to consumer recovery: higher direct taxes, lower government spending, which could reduce employment, and increases in indirect taxes, which would push up inflation and interest rates".

None of these is good news for retailers. That's reflected in his forecast that like-for-like sales at Next's high street stores will be between 3% down and 1% up next year.

Marks & Spencer had a similarly glum attitude. In yesterday's trading statement, it admitted that same-store sales in the third quarter had grown by a less-than-thrilling 0.8%. And M&S supremo Sir Stuart Rose was hardly upbeat about the future.

Consumer spending this year will reflect "continuing economic uncertainty", he told Bloomberg. "We had a pretty good Christmas, but it's going to be tougher next year (i.e. in 2010)".

He's right to be concerned. Consumers are already starting to feel less cheery. Yesterday's Nationwide consumer confidence survey saw its biggest fall in more than a year. The 'expectations' index, which gauges what consumers believe will happen over the next six months, also fell sharply.

Best selling items at the moment are fur coats and swimming costumes (for those planning trips to sunnier climes).

1 fur coat and 1 swimming costume can last for a long time - well, for most people anyway.