ASOS have dropped quite significantly in the past week for no particular reason and I view this as the perfect opportunity to invest as I can see them bouncing right back up to the 5.50p mark in the next 2-3 weeks. STRONG BUY!!

Not a contrary view - I think ASC has worked wonders again, and really shown the doubters in the markets after the fire what a fine company this really is.

just shows what a difference a year makes,this time last year there was at least 1 post a day .

Having further studied the accounts, I have one concern going forward - control of costs.

Looking at the FD's report I see that head office, warehousing (mid-estimate) and other operating costs will total 14.9m against last year's 9.6m.

To generate sufficient net profit after tax for PEG = 0.67 (a rough guide to a true growth share) on an SP of 97.75p as it was before prelims were announced, I calculate (with a gross margin of 47.5% less costs and amortisation, plus 100k interest and allowing for 1.24m tax losses b/f) sales will need to be in the order of 36.7m, about 47% ahead of the Chairman's pro forma figure of 25m and almost double actual sales for 2005/6, from a market estimated to be growing at 36% p.a. So ASC will need to increase their market share by about 8%. Can they do it?

Was this the reason for the 7.5% fall in SP, or was that just MMs trapping those selling because the SP did not shoot up on results. Glad to see some serious buyers now in at the 90p level.

Any views?

sd

stockdog i think the mark down was an article in the the independent saying avoid
Asos

Our view: Avoid

Share price: 94.5p (-3.5p)

If Asos, the online retailer that sells copycat celebrity fashions, was one of the dresses that it sells, it would be verging on a size zero. Yet when it comes to its profile, we're talking serious plus sizing.

Asos.com punches above its weight in the fashion cybersphere, second only to Next in terms of the number of hits it receives.

Final results yesterday showed investors escaped being burned by the Buncefield fire - which wiped out Asos's headquarters - although the company is still waiting on a slug of its insurance claim. The good news is that customers were not put off by the disruption to Asos's trading, which all but wiped out Christmas. Despite the loss of sales, turnover still rose 39 per cent and profit before tax by 61 per cent.

So far, so good. But it will be as Asos attempts to bulk up that the problems come. The costs of being bigger, from more expensive head office and warehousing bills, will hold profits back until sales can fully compensate. This column has been overly negative on Asos in the past. Yet with its shares trading at a size 20 premium to the retail sector, now is no time to turn positive. Avoid.

Thanks Woodie. Although it echoes my own thoughts about costs, its cynical tone betrays it as the piece of journalism it is - printed to sell newspapers, not necessarily to inform investors.

It's PE is high and it needs to continue high growth to justify this. 65% ahead on turnover at Q1 suggests they can do this.

A premium to the retail sector is justified by the new paradigm of internet shopping. If high street sales were growing at 36% p.a., no doubt the retail sector's PE would reflect that to some extent.

In a way, I am comforted by the drop, sorting out a number of tired holders and more importantly enabling new share holders to get in at 90p. They will not be planning to sell out at the 97.75p it was on Monday and no doubt hope to see it go considerably higher over the next 12 months.

sd

sd no probs i think they have got it wrong so many times it has become a vandetta,
the best call they made was to sell at around the 25p mark just over a month later it hit 50p.one day they will make the right call but not yet dyor

ASOS PLC
06 July 2006


ASOS plc

('ASOS' or the 'Company')

Director's Shareholding


ASOS was advised yesterday that Peter Williams, a Director of the Company,
yesterday acquired 10,000 ordinary shares of 3.5 pence each in the Company
('Ordinary Shares') at 91.5p per Ordinary Share and this means that Mr Williams
is now interested in 10,000 Ordinary Shares.

always good to see

Like the idea of ASOS publishing a glossy magazines with links to online ordering- still do not understand why this company has slipped a bit of late as ALL the news I hear is positive

Asos goes into glossy print in attempt to lift online sales
By Caroline Muspratt

(Filed: 29/08/2006)

Online fashion retailer Asos is launching its own glossy magazine next month, which it hopes will boost sales of clothing from its website.

The company, formerly known As Seen On Screen, sells clothes, shoes and accessories, many of which are described as "in the style of" different celebrities.

It is launching the magazine on September 15, and the first issue will be sent to customers free of charge along with their orders.

However, a source confirmed the company was considering selling the magazine as a stand-alone publication. It could target readers of magazines such as Cosmopolitan and Heat.

"That is something that we're looking into," she said.

The 68-page glossy magazine will "be filled with fashion tips, celebrity gossip, news on trends," she said. Mischa Barton, the US actress who appeared in teen drama series The OC, will appear on the front cover of the first issue and has given an interview to the magazine.

The first issue will offer readers 10pc off orders from Asos.com, "to drive people online", the source said. Asos said in July that the number of registered users on its website had risen 60pc to 960,000 over the past year.

The magazine, which has a working title of Asos.com, will have an initial print run of 100,000. Anna-Marie Crowhurst, a contributor to Time Out, has been appointed editor and the magazine will be published by Square One Publishing.

A spokesman for Asos declined to comment on the details of the publication but confirmed the magazine would be launched early next month.

At last charts looking good again- has broken 50 and 200 day MA- fingers crossed

no doubt bouyed up by the latest reports from Next which seem well ahead of market expectations.

intersting to note that the recent trough bounced off the long-term up trend from early 2004.

no reason why this should not continue for a nother year or so, notwithstanding the inevitable intervening shorter-term cycles.

not sure about the magazine - could be a distraction from the real event. how long to break even?

sd

charts looking even better still.....up 5.25 p/s today

why the rise today?

why the rise today?

f*** knows.... may be triggered by some techn trades

thanks robin

ASOS plc
('ASOS' or 'the Company')
(Leading online fashion retailer)

AGM STATEMENT



* ASOS.com sales up 93% for the 6 months to 30 September 2006

* 1,075,000 registered users as at 10 October 2006 (675,000 as at 11 October
2005)

* Continuing investment in infrastructure to support future growth plans

* Confident that the full year results will be in line with market
expectations

Nick Robertson, the Chief Executive, will make the following comments on current
trading at the Annual General Meeting to be held at 11.00am today at the
Chartered Accountants' Hall, One Moorgate Place, London, EC2R 6EA.

'I am pleased to report a strong first half performance with sales for ASOS.com
93% ahead for the 6 months to 30th September 2006. This is the result of the
investment made last year in our buying and merchandising teams and the
subsequent increase in the number of products available from 1500, 12 months
ago, to 4000 now. Encouragingly, all departments have recorded strong growth
with our branded and footwear divisions performing particularly well.

As previously advised, we have continued to invest in our infrastructure in the
first half of the year to support future growth plans. This will be reflected in
the administrative costs in the interim results to be released on 28 November
2006.

At this stage, despite much tougher comparables ahead (after adjusting for the
impact of the Buncefield fuel depot explosion) and the peak trading period still
to come, the board remains confident that the full year results will be in line
with market expectations.'

Why the sudden dash south? I would have thought this week's results would have had quite the opposite effect. Why sell now?!

no idea - v. depressed.