ASOS have dropped quite significantly in the past week for no particular reason and I view this as the perfect opportunity to invest as I can see them bouncing right back up to the 5.50p mark in the next 2-3 weeks. STRONG BUY!!

Like the idea of ASOS publishing a glossy magazines with links to online ordering- still do not understand why this company has slipped a bit of late as ALL the news I hear is positive

Asos goes into glossy print in attempt to lift online sales
By Caroline Muspratt

(Filed: 29/08/2006)

Online fashion retailer Asos is launching its own glossy magazine next month, which it hopes will boost sales of clothing from its website.

The company, formerly known As Seen On Screen, sells clothes, shoes and accessories, many of which are described as "in the style of" different celebrities.

It is launching the magazine on September 15, and the first issue will be sent to customers free of charge along with their orders.

However, a source confirmed the company was considering selling the magazine as a stand-alone publication. It could target readers of magazines such as Cosmopolitan and Heat.

"That is something that we're looking into," she said.

The 68-page glossy magazine will "be filled with fashion tips, celebrity gossip, news on trends," she said. Mischa Barton, the US actress who appeared in teen drama series The OC, will appear on the front cover of the first issue and has given an interview to the magazine.

The first issue will offer readers 10pc off orders from Asos.com, "to drive people online", the source said. Asos said in July that the number of registered users on its website had risen 60pc to 960,000 over the past year.

The magazine, which has a working title of Asos.com, will have an initial print run of 100,000. Anna-Marie Crowhurst, a contributor to Time Out, has been appointed editor and the magazine will be published by Square One Publishing.

A spokesman for Asos declined to comment on the details of the publication but confirmed the magazine would be launched early next month.

At last charts looking good again- has broken 50 and 200 day MA- fingers crossed

no doubt bouyed up by the latest reports from Next which seem well ahead of market expectations.

intersting to note that the recent trough bounced off the long-term up trend from early 2004.

no reason why this should not continue for a nother year or so, notwithstanding the inevitable intervening shorter-term cycles.

not sure about the magazine - could be a distraction from the real event. how long to break even?

sd

charts looking even better still.....up 5.25 p/s today

why the rise today?

why the rise today?

f*** knows.... may be triggered by some techn trades

thanks robin

ASOS plc
('ASOS' or 'the Company')
(Leading online fashion retailer)

AGM STATEMENT



* ASOS.com sales up 93% for the 6 months to 30 September 2006

* 1,075,000 registered users as at 10 October 2006 (675,000 as at 11 October
2005)

* Continuing investment in infrastructure to support future growth plans

* Confident that the full year results will be in line with market
expectations

Nick Robertson, the Chief Executive, will make the following comments on current
trading at the Annual General Meeting to be held at 11.00am today at the
Chartered Accountants' Hall, One Moorgate Place, London, EC2R 6EA.

'I am pleased to report a strong first half performance with sales for ASOS.com
93% ahead for the 6 months to 30th September 2006. This is the result of the
investment made last year in our buying and merchandising teams and the
subsequent increase in the number of products available from 1500, 12 months
ago, to 4000 now. Encouragingly, all departments have recorded strong growth
with our branded and footwear divisions performing particularly well.

As previously advised, we have continued to invest in our infrastructure in the
first half of the year to support future growth plans. This will be reflected in
the administrative costs in the interim results to be released on 28 November
2006.

At this stage, despite much tougher comparables ahead (after adjusting for the
impact of the Buncefield fuel depot explosion) and the peak trading period still
to come, the board remains confident that the full year results will be in line
with market expectations.'

Why the sudden dash south? I would have thought this week's results would have had quite the opposite effect. Why sell now?!

no idea - v. depressed.

have not got a clue why they would sell

sp has broken 50 and 200 MA and is getting close to an all time high- keep it going boys

50's coming up to cross up thorugh the upward moving 200 - golden cross almost inevitable sometimg next week.

Where might it wander to once the cross has been reached and breached I wonder?

Golden Cross possibly Monday, definitely Tuesday, if SP just holds level at 103p.

Need some nice continuing volume to take SP up to and through the all time high to new ground. Looking increasingly likely we will be motoring that way in the run up to Xmas.

sd lets hope so

ASOS, the AIM-listed internet fashion retailer, has reported a first-half pretax profit and said it is optimistic of another 'excellent' year's trading.

For the six months to September 30th the company, which sells cheap versions of celebrity clothes, made a profit before tax and an exceptional item of 269,000 compared to a loss of 44,000 last time.

Pretax profit after an exceptional gain of 570,000, relating to insurance proceeds from the Buncefield oil depot explosion which blew ASOS' warehouse roof off, was 839,000 compared to a loss of 44,000.

ASOS.com sales increased 94% to 15.6m, while group sales rose 91% to 15.9m.

The retailer said the sales increase reflected last year's investment in its buying and merchandising teams and the subsequent increase in the number of products available to 4,000 from 1,500.

The website is aimed at internet savvy 18-34 year olds, ASOS had over 1.1 mln registered users as of November 27th, up from 725,000 at the same point last year.

ASOS has made a good start to the second half with ASOS.com sales up 62% year-on-year for the eight weeks to November 26th.

Prior to today's statement analysts were forecasting a year to end-March 2007 pretax profit of about 3.3 mln stg, up from 1.53 mln stg last time.

Super results. Only downside is that the sales for the recent 8-week period are 'only' up 62%. Prospective pe around 25 - what do you think doggy friend? your tail must be wagging on these results. Share coming onto radar of larger Trusts? An investment share rather than speculators now.

Eric