Proxama Plc

("Proxama")

NFC Solution with Argos

London, UK, 30th January 2014: Proxama PLC (AIM: PROX), the global mobile marketing, loyalty and mobile wallet company, has delivered the first major retail Near Field Communication ("NFC") capability for leading UK online and high street retailer, Argos. From 18th January 2014 and in 40 Argos stores throughout the UK, shoppers have been able to tap their NFC-enabled smartphones to engage with store staff who are wearing NFC-enabled lanyards recommending the latest offers. Customers will also be able to tap in-store cards to download the Argos mobile app to make purchases on the go.

This initial campaign supports Argos' goal of transforming into the UK's leading digital retailer covering online, mobile and in-store. The initiative uses over 88,000 tap points, which is the largest UK retail roll out of the technology to date. Mobile technology specialist Proxama will be providing its Mobile-In-Retail solution and TapPoint® platform as the underlying technology, providing Argos with a complete end to end solution and rich campaign analytics.

Dominic Pemberton, Head of Publications and New Media, Argos said: "By using NFC we hope to encourage app downloads, increase mobile sales and improve our multi-channel customer experience. This pilot is also part of our initiative to reduce the printing and distribution costs associated with our catalogue.

"When we started looking to improve our proximity mobile marketing, we went straight to Proxama. Their credibility in the market and analytics provided by their TapPoint® platform made them our number one choice. Proxama's full support package was also a benefit to us; they have helped train our staff and offered support with implementing the technology."

Miles Quitmann, UK Managing Director and Chief Commercial Officer, Proxama added: "It is great to see a leading UK retailer embracing the benefits of mobile engagement with their customers in retail stores. Consumers use their mobiles in store to enhance their shopping experience and check they're getting the best deals. The vast majority of retail purchases are still conducted on the physical high street - for retailers, connecting the physical and digital is nirvana."

Proxama's vision is to help retailers "mobilise" their physical stores to drive relevant consumer offers and loyalty to help combat show-rooming. Its mobile platform uses a powerful combination of NFC, Bluetooth Beacon and other proximity marketing technologies to help businesses accelerate commerce.


Could be the start of something big... that's why I bought in last week...onwards and upwards!

Exclusive partnership with HID Global

RNS


RNS Number : 0593C

Proxama PLC

12 March 2014






Proxama PLC

Exclusive partnership with HID Global



Proxama PLC (AIM: PROX), the global platform provider of mobile proximity marketing, mobile wallet and payment solutions, has today announced its partnership with HID Global, a worldwide provider of secure identity solutions to millions of customers around the world. Together, they will provide solutions to retailers and brand owners for the quick deployment of secure mobile web-based coupon and loyalty schemes.

HID Global's Trusted Tag™ Services transmits a unique code every time an NFC (Near Field Communication) tag is tapped, giving retailers the ability to provide an easy and secure loyalty and coupon facility to consumers. This will be combined with the loyalty capabilities of Proxama's TapPoint® platform to provide retailers and brands with unique campaign analytics and customer profile insights.

By generating a unique code every time a tag is tapped, brands and retailers can ensure that a single tap does not lead to rewards being collected multiple times, allowing a true customer proof-of-presence. Previously, this level of security was only available on downloadable mobile applications.

Neil Garner, CEO and Founder, Proxama, comments: "As technology improves, brands and retailers are transferring their loyalty cards and coupons to mobile. Together with HID, we have been able to develop a solution which makes web-based reward schemes more secure for retailers. By offering this alternative solution to apps, loyalty and reward campaigns become much simpler for retailers and consumers alike"

-Ends-

Another one that seems to be on the bounce.

Proxama teams up with pre-pay giant

By John Harrington

June 12 2014, 7:49am
Who needs a credit card when you have a smartphone?
Who needs a credit card when you have a smartphone?


Global marketing and payments company Proxama (LON:PROX) is to hook up with PrePay Solutions (PPS) to provide mobile contactless payment solutions to PPS's customer base.

PPS, which is jointly owned by Edenred, a world leader in pre-paid corporate services, and MasterCard, the credit card giant, will collaborate with the AIM-listed company to enable PPS's customers to make contactless payments via their mobile device, using something called Host Card Emulation (HCE) – a software representation of a smart card.

With the advent of HCE, many of the financial and operational barriers for mobile contactless payments have been removed, Proxama’s statement said.

Any brand, retailer or financial services company can now launch their own branded mobile contactless payment programmes with value added services such as mobile engagement and loyalty initiatives involving proximity marketing and voucher services, it added.

“By combining our technologies and platforms, PPS and Proxama are delivering a genuine end-to-end service. Adding the very best [that] pre-paid services can offer to our own solutions, creates a unique offering that provides our customers and financial organisations with the best possible experience. This collaboration with PPS marks an important step forward for mobile engagement and will certainly help drive mobile contactless payments uptake," declared Neil Garner, founder and chief executive officer (CEO) of Proxama.

Ray Brash, chairman and CEO of PPS, chipped in: "In this highly competitive sector, offering new ways to use our payment products is a real priority for us at PPS and as such adopting mobile as a vehicle is essential. Through this partnership, we have been able to take the best from our own portfolio and offer more value to our clients by taking our payment propositions to the mobile world with HCE through Proxama."

PPS services customers in 22 countries and has more than 80mln payment cards under management.

Proxama revenues set to rise as roll-outs approach

By John Harrington

June 16 2014, 8:33am
Proxama revenues set to rise as roll-outs approach

Proxama (LON:PROX), the mobile proximity commerce specialist, says revenues are expected to pick up in the second half of the year.

The company has a number of pilot programmes on the go, earning the company modest revenues, but the top line should start to rise significantly in the second half of this year and in 2015 as pilots turn into full-scale roll-outs, non-executive chairman, David Bailey, toldl shareholders at the company’s annual general meeting.

Proxama CardGateway, the company’s near field communications (NFC) payment enablement product, is attracting wider interest from banks, card issuers, payment processors and schemes looking to pilot services, Bailey said.

Proxama has a growing pipeline of sales opportunities with major banking groups across Europe and South America and fully expects to have the first service running with live payment cards in the third quarter of this year.

The explosive growth in the use of smartphones has created a potentially massive market for NFC applications, and that market will get bigger still if, as many people expect, iPhone maker Apple finally introduces NFC capability in its next generation of smartphones.

Meanwhile, Proxama's mobile proximity marketing opportunities – coupons, loyalty schemes and suchlike - have also developed, Bailey asserted.

Proxama's TapPoint platform has been updated to include Bluetooth capabilities and support for the latest Bluetooth Low Energy (BLE) devices such as Apple iBeacon.

The market is still in the early stages, Bailey conceded, but has significant growth potential.

“As a result of our growing network of partnerships and extensions to our technical capabilities, we believe we are well positioned to seize the many opportunities we have identified with leading media owners, retailers, banks and wallet providers all over the world and with cash balances of £5.9mln at the end of May, we look to the future with great optimism," Bailey informed shareholders.

Shares in Proxama, which shot up last week after the company announced a team-up with PrePay Solutions (PPS), saw a bit of profit taking on Monday morning, and were down 2.6% at 4.75p, though they are still up more than 18% over the last five days.

Proxama's pipeline filling up

By John Harrington

July 30 2014, 7:56am
Proxama's pipeline filling up

Proxama (LON:PROX), the mobile proximity commerce specialist, says trading in the first half of the year was in line with expectations.

Turnover for the first six months of 2014 was around £350,000, up from £344,344 in the corresponding period of last year, but, as previously indicated, is set to kick on in the second half of the year.

The board reckons that second half revenues should be double the level of first half revenues but cautions that, encouraging though this acceleration is, the top line probably will not grow as fast as originally anticipated.

In Proxama’s view, mobile proximity commerce – using a smartphone to make payments or sign up for marketing campaigns – is approaching an inflexion point and it expects revenues to pick up further in 2015.

The company said it has a strong sales pipeline of opportunities for its CardGateway product, which enables banks and other card issuers to integrate contactless cards into mobile applications.

Large retail banks in the UK and Europe are showing a lot of interest in the service since the advent of host card emulation in the latest smartphones.

Similarly, Proxama’s TapPoint service, which enables smartphone users to tap into marketing and loyalty schemes, has seen a strong growth of interest, and the group teased the market with the prospect of a partnership deal with an outdoor media (billboards, bus shelter ads and the like) owner to be announced soon.

“Our sales pipeline is increasing significantly and we expect this will continue due to the impact of the new additions to our business development team in Europe and the USA,” said Neil Garner, Proxama’s chief executive officer.

“We expect to make further announcements regarding strategic partnerships and live consumer service as we build towards scale beyond the tens of thousands of enabled locations and thousands of live users already engaging using our platform ecosystem," he added.

motley fool tip ? will buy @ 3p in black 20018 a long way away s/p 3.75 to date

backed off do not hold, to run out of money april 2016 placing @ .004 buy then BB
present s/p .oo55 offer.