ASOS have dropped quite significantly in the past week for no particular reason and I view this as the perfect opportunity to invest as I can see them bouncing right back up to the 5.50p mark in the next 2-3 weeks. STRONG BUY!!

There has been some interest in online fashion retailer Asos, Asos up 12.7p to 175p. The company is again being touted as a bid target - despite Hennes & Mauritz recently denying reports it was interested. Analysts at Daniel Stewart issued a buy note, saying Asos was an attractive target for a number of major retailers. They reckon any bidder could afford to pay up to 214p a share

With current growth on all fronts in ASOS nobody is going to get it at 214 p/s

robin i think the take out price would be 2.50 plus if it was today

woodie- agree with that regardless current P/E

If it gets taken it will be higher

Possibly 3-5

ASOS plc
('ASOS' or 'Group')
('a leading internet based fashion retailer')

INTERIM RESULTS FOR THE SIX MONTHS ENDED 30th SEPTEMBER 2007

Key Financial Results

* Revenues +83% to 31.8m
* Profit before Tax 2.4m (0.3m 6 months to 30 September 2006)
* 1.6m registered users as at 2 December 2007 (1.1m as at 27th November 2006)
* Revenues for 9 weeks to 2 December +101%
* Confident of another excellent year's trading and record profits


Chief Executive's Statement

Results

I am delighted to report on the continuing strong growth of ASOS.com. Revenues
for the 6 months to 30 September 2007 were 83% ahead at 31.8m and the business
delivered a profit before tax of 2.4m, up from 0.3m the previous year.

Particularly pleasing is the increase in profit which has been delivered as a
result of gross margin improvements of 4.7% points compared to the same period
last year.

At 2 December 2007, ASOS.com had 1.6m registered users and, according to
Hitwise, ASOS.com remains the second most visited online fashion store in the UK
behind Next. In November 2007, we received 2.6m unique visitors.

Current Trading

Sales for the 9 weeks to 2nd December 2007 are 101% ahead year on year and as a
result sales for the year to date are 89% ahead. With several peak Christmas
trading weeks and the January sale still to come, it is too early to assess
whether this performance will continue for the remainder of the financial year.

The Market

The popularity of online shopping continues. The IMRG (Interactive Media in
Retail Group) is forecasting a 42% increase in online sales over the Christmas
period. 61% of UK homes now have Internet access and 84% of those have
Broadband.

Outlook

I am confident that the investments we have, and continue to make, will enable
ASOS to stay at the forefront of online fashion shopping in the UK.

A Christmas trading statement will be released at the end of January 2008.


ASOS plc

Nick Robertson, Chief Executive Tel: 020 7756 1000
Jon Kamaluddin, Finance Director

After ydays fall on the ftse 100 this is the start of a new day i wanted

robin lets hope this is the start of the xmas rally.
LONDON (Dow Jones)--Shares in U.K. online clothing and accessories retailer ASOS PLC (ASC.LN) rose sharply Wednesday as the company posted a surge in first-half sales and pretax profit, and said trading at the start of the crucial Christmas season was strong.

Sales in the six months to September 2007 rose over 80% and remained strong in the run-up to the Christmas selling period, ASOS said in a statement.

The internet-based retailer said improvements in gross margin performance had also boosted pretax profits for the period, up to GBP2.4 million compared with GBP795,000 at the same period a year ago when the company booked an insrance payment on a warehouse fire.

In the nine weeks to December 2, sales had more than doubled, ASOS said, although it cautioned that it was too early to say whether this performance would continue for the remainder of the financial year.

At 0813 GMT shares in ASOS were trading up 10 pence, or 5.2%, at 191 pence in a higher overall London market.

Andrew Wade, a retail analyst at Seymour Pierce in London, said the results were "stellar," as Seymour Pierce upgraded its recommendation on the stock to buy from hold.

Wade noted that the growth up to early December was a "phenomenal" achievement which had comfortably exceeded their expectations, and said ASOS was in a good position for continued strong growth.

"ASOS continues to have a huge opportunity to grow the business," Wade said, citing "favorable macro factors" and the possibility to extend into new product areas.

"We can comfortably see the business reaching a turnover of GBP240 million (versus our base case scenario of just GBP150 million.)"

But the company highlighted forecasts from the Interactive Media in Retail Group which suggested online sales should surge 42% over Christmas.

ASOS.com had 1.6 million registered users by December 2, the company said. It is the second most visited online fashion store in the U.K. behind Next PLC (NXT.LN), according to internet usage monitor Hitwise. In November 2007, it received 2.6 million unique visitors.

Shares in ASOS have performed strongly over the past two months, rising from around 114 pence on September 19 to close Tuesday at 182 pence in London, with analysts predicting strong Christmas trading for one of the U.K.'s major independent online retailers.

saturn re your post of 5/11/07 between 3 and 5 now seems more accurate. (current sp 240) ....as i tell my wife i am never wrong but on this occassion i sure was, but admitting same with a big grin on my face .lol

asc about to hit new highs- and that is b4 Xmas trading update!!!

No xmas update yet, but somebody knows something- shares are rocketing again!!

Xmas update due end of January as usual, I understand.

they will rocket over 3.00 very soon

Stockdog Good to see you posting (not the postees pants this time) again! What do your sums look like re inherent value?

SEADOG Sorry I missed your question though I think your small letter namesake is the better to answer re where price will go to. Clearly, internet is taking off and where better to invest than ASOS? Several of us have thought that the projections have been over cautious but progress is exponential. Nor have ASOS tackled overseas markets which would be relatively easy with entry being primarily warehousing (US) and not even that in Europe. Why would they want to sell out at this stage?

Happy New Year to all ASOS investors (though can hardly match 2007 as a multiple).

EWRobson
Good to see you back EW I thought you might be keeping an eye on this one. I also watch out for sd's posting. I am into hospital on Monday for a heart op, keyhole stuff. I am looking forward to results end of Jan they should be excellent. Happy New Year to All . SD.

Happy New Year Eric, SD, and others.

Sorry to disappoint, but nothing much to say except - wow! what a chart. All I can think is that in 2-3 years time it will be considerably higher. In between now and then, there will be corrections. Sadly, at nearly 15% of my portfolio, I am not inclined to buy more on the dips - unless we get another Buncefield opportunity!

As to fundamentals I'm happy to see historical EPS growth of 54% and 70% to March 06 and 07 and brokers' forecasts of EPS growth of 60%, 61% and 61% over the next 3 years, reducing todays prospective PE from a rather heady 47 down to a more sustainable 18 by March 2010, not to mention a PEG decreasing from 0.8 on next year's numbers to 0.3. And these forecasts have regularly been comfortably exceeded.

In short ASOS is a real example of "run your winners". Whilst the story holds (and I see no sign of it abating) this is one of those rare stocks (Domino's Pizzas? - I wish I'd been investing in those days) which might just pay for all my other more foolish losses! The SP is heading towards 5 within the the next 3 years I'd guess - that's a very satisfactory return of at least 22% pa from today's 275p.

Good luck to you all.

sd

sd, nice to see you.

Everytime I look at this thread I always think 'this is the one that got away'.

I first noticed ASOS in shares mag tipped at 8.5p, by the time I got round to possibly investing the SP had risen to about 12p so I bought summat else (which did make a profit). ALthough I have traded in an out now and again hindsight tells me I should have picked ASOS for the longer term. Oustanding performance over the last 3-4 years. Well done sd for staying in.

pth

Price coming back with the market and, no doubt, profit taking. As sd points out, quite expensive at current price but still an excellent medium-term play. Probably also being eyed enviously by the larger high street players but you get the impression that the management are building for the longer term. 60% per annum looks high but there is no sign at all of slowing down and the market, measured by total fashion sales, is huge compared with current figures. I reckon that "young" ladies, in particular, perhaps prefer to try on a fashion item at home. ASOS, like M&S, seem perfectly happy with a 19% returns level.

Eric

ASOS PLC
15 January 2008


FOR RELEASE 07.00AM 15 January 2008

ASOS plc
('a leading internet based fashion and beauty retailer')

Notice of Christmas Trading Statement

Wednesday, 23 January 2008


On Wednesday, 23 January 2008, ASOS plc, the UK's largest independent online
fashion and beauty retailer, will be announcing details of its performance over
the seven weeks from 2 December 2007 to 20 January 2008.


For further information contact:


ASOS plc Tel: 020 7756 1000

Nick Robertson, Chief Executive

Jon Kamaluddin, Finance Director


www.asos.com


Cubitt Consulting Tel: 020 7367 5100

Brian Coleman-Smith

Nicola Krafft

James Verstringhe


Seymour Pierce Tel: 020 7107 8000

Mark Percy

Nicola Marrin


Background note:


ASOS plc is an Internet Retail business, established in June 2000 and admitted
to AIM in October 2001.

ASOS.com is the UK's largest independent online fashion and beauty retailer.
Aimed primarily at Internet savvy 16-34 year olds, it offers over 6,500 fashion
lines across womenswear, menswear, footwear, accessories, jewellery and beauty.
In addition to its extensive own label ranges, ASOS also sells over 135 designer
brands.

ASOS.com attracts over 2.6m unique visitors a month and, as at 2 December 2007,
it had 1.6m registered users.


This information is provided by RNS
The company news service from the London Stock Exchange

ASOS PLC
23 January 2008

ASOS plc
FOR RELEASE
7.00am
23 January 2008


ASOS plc
('ASOS' or 'Group')
('a leading internet based fashion retailer')


CHRISTMAS TRADING STATEMENT


* ASOS.com sales +86% year on year for the 7 weeks to 20 January 2008

* Sales for the 42 weeks to 20 January 2008 +88% year on year

* Profit before tax for the year to 31 March 2008 likely to be significantly
ahead of market expectations

* 1.7 million registered users as at 20 January 2008


Commenting on Christmas trading, Nick Robertson Chief Executive said:

'We had a cracking Christmas. Sales were ahead of internal forecasts, margin
remained strong and our stock position healthy. I can confirm that we
experienced no major delivery issues in the run up to Christmas.

With sales for the 42 weeks to 20 January 2008 +88% year on year, our profit for
the year to 31 March 2008 is likely to be significantly ahead of market
expectations.'