What is happening was slowly going up, past week down 25% Good entry or further down.

I hope the Septics get the $700 billion loan through in the next few days otherwise I can see the FTSE tanking.

YELL is certainly not going to do well soon as retail will be due for a downturn and advertising will of course suffer...

More bad news for the rest of 2010

So what about the rest of 2010? Well, Next boss Wolfson certainly isn't convinced by this year-end, last minute, pre-VAT rise buying spree. The trouble is that Britain is still too heavily indebted. "One way or another, the country has to start repaying the public sector deficit", he says.

"That means three potential threats to consumer recovery: higher direct taxes, lower government spending, which could reduce employment, and increases in indirect taxes, which would push up inflation and interest rates".

None of these is good news for retailers. That's reflected in his forecast that like-for-like sales at Next's high street stores will be between 3% down and 1% up next year.

Marks & Spencer had a similarly glum attitude. In yesterday's trading statement, it admitted that same-store sales in the third quarter had grown by a less-than-thrilling 0.8%. And M&S supremo Sir Stuart Rose was hardly upbeat about the future.

Consumer spending this year will reflect "continuing economic uncertainty", he told Bloomberg. "We had a pretty good Christmas, but it's going to be tougher next year (i.e. in 2010)".

He's right to be concerned. Consumers are already starting to feel less cheery. Yesterday's Nationwide consumer confidence survey saw its biggest fall in more than a year. The 'expectations' index, which gauges what consumers believe will happen over the next six months, also fell sharply.

Best selling items at the moment are fur coats and swimming costumes (for those planning trips to sunnier climes).

1 fur coat and 1 swimming costume can last for a long time - well, for most people anyway.

I like women that wear both items at the same time !.

better with a birthday costume...

I like my woman with fur coat and no knickers.

Clubman - does she fit the bill :-)

nice tongue, shame about the nose ..

Is it a jewish bear

Can somebody please tell me how to paste a picture here? Thanks!

IG index wont help any shorters cause, this is the message you get when trying to short them......

Sorry
This market may not be sold to open due to stock borrowing restrictions in the underlying market. Please call in if you require an explanation.

I would therefore assume this is the case with all SBet and CFD providers which is a positive for the Bulls.

AND

Euroclear figures clearly show that shorters have been buying back stock in YELL, here are the official figures for the last 3 months......

End of December 2009

GB0031718066 YELL GROUP ORD 1P 233375300.09 2348198645.90 9.93

9.93% on loan

End of November 2009

GB0031718066 YELL GROUP ORD 1P 133709916.80 896334824.95 14.91

14.91% on loan

End of October 2009

GB0031718066 YELL GROUP ORD 1P 145940384.27 778092428.45 18.75

18.75% on loan

Article from the latest edition of Marketing Week: -

Matthew Bottomley, director of new media product marketing at Yell in the UK, explains the reasons for the return of its Directory Heaven campaign in support of its award-winning 118 24 7 service...

Article from the latest edition of Marketing Week: -

Matthew Bottomley, director of new media product marketing at Yell in the UK, explains the reasons for the return of its Directory Heaven campaign in support of its award-winning 118 24 7 service...

http://www.marketingweek.co.uk/how-new-media-can-help-revive-success/3008412.article

it's certainly an exceptionally good tv ad, but is it enough to bring in the profits, even to cover the cost of the advertising

STICKY - i'll try a short tomorrow and see what happens ... will report back

Cheers cyners, dont forget though corporate news is due anytime now.

message is still "unborrowable" .... the implication is that there are none to be borrowed in the market rather than IG's own position at it's self-imposed limit

cheers cyners.

if you've nothing better to do with your money, an interesting punt would be to go long at this juncture

Why pick this when most mid cap oilies are doing far better ?....

i didn't! ..... it was just a follow-on about shorting the stock .... btw, have just bought some CNE and may dabble at some DNX later

YEHAAAAAAAAAAAAAAAAAAAAAAAA

BROKER CALL: Yell upgraded to buy
15 January, 2010 07:32:29 AM


UBS says it has increasing confidence in the directories group as moves its recommendation from neutral. Price target goes to 60p a share from 48p and broker says: 'Despite being one of the most highly leveraged stocks in the sector, on >5x net debt/ EBITDA, and having removed the balance sheet risk that threatened to wipe out equity holders, Yell's performance since the March 2009 lows lagged most other cyclicals, underperforming the sector by 20% over the year. With lower share price volatility, comfort on the balance sheet and perhaps pent up demand for the stock given the refinancing occurred so late in 2009 (short i.nterest also remains high at c10%), we expect this underperformance to reverse early in 2010.'