ASOS have dropped quite significantly in the past week for no particular reason and I view this as the perfect opportunity to invest as I can see them bouncing right back up to the 5.50p mark in the next 2-3 weeks. STRONG BUY!!

asc about to hit new highs- and that is b4 Xmas trading update!!!

No xmas update yet, but somebody knows something- shares are rocketing again!!

Xmas update due end of January as usual, I understand.

they will rocket over 3.00 very soon

Stockdog Good to see you posting (not the postees pants this time) again! What do your sums look like re inherent value?

SEADOG Sorry I missed your question though I think your small letter namesake is the better to answer re where price will go to. Clearly, internet is taking off and where better to invest than ASOS? Several of us have thought that the projections have been over cautious but progress is exponential. Nor have ASOS tackled overseas markets which would be relatively easy with entry being primarily warehousing (US) and not even that in Europe. Why would they want to sell out at this stage?

Happy New Year to all ASOS investors (though can hardly match 2007 as a multiple).

EWRobson
Good to see you back EW I thought you might be keeping an eye on this one. I also watch out for sd's posting. I am into hospital on Monday for a heart op, keyhole stuff. I am looking forward to results end of Jan they should be excellent. Happy New Year to All . SD.

Happy New Year Eric, SD, and others.

Sorry to disappoint, but nothing much to say except - wow! what a chart. All I can think is that in 2-3 years time it will be considerably higher. In between now and then, there will be corrections. Sadly, at nearly 15% of my portfolio, I am not inclined to buy more on the dips - unless we get another Buncefield opportunity!

As to fundamentals I'm happy to see historical EPS growth of 54% and 70% to March 06 and 07 and brokers' forecasts of EPS growth of 60%, 61% and 61% over the next 3 years, reducing todays prospective PE from a rather heady 47 down to a more sustainable 18 by March 2010, not to mention a PEG decreasing from 0.8 on next year's numbers to 0.3. And these forecasts have regularly been comfortably exceeded.

In short ASOS is a real example of "run your winners". Whilst the story holds (and I see no sign of it abating) this is one of those rare stocks (Domino's Pizzas? - I wish I'd been investing in those days) which might just pay for all my other more foolish losses! The SP is heading towards 5 within the the next 3 years I'd guess - that's a very satisfactory return of at least 22% pa from today's 275p.

Good luck to you all.

sd

sd, nice to see you.

Everytime I look at this thread I always think 'this is the one that got away'.

I first noticed ASOS in shares mag tipped at 8.5p, by the time I got round to possibly investing the SP had risen to about 12p so I bought summat else (which did make a profit). ALthough I have traded in an out now and again hindsight tells me I should have picked ASOS for the longer term. Oustanding performance over the last 3-4 years. Well done sd for staying in.

pth

Price coming back with the market and, no doubt, profit taking. As sd points out, quite expensive at current price but still an excellent medium-term play. Probably also being eyed enviously by the larger high street players but you get the impression that the management are building for the longer term. 60% per annum looks high but there is no sign at all of slowing down and the market, measured by total fashion sales, is huge compared with current figures. I reckon that "young" ladies, in particular, perhaps prefer to try on a fashion item at home. ASOS, like M&S, seem perfectly happy with a 19% returns level.

Eric

ASOS PLC
15 January 2008


FOR RELEASE 07.00AM 15 January 2008

ASOS plc
('a leading internet based fashion and beauty retailer')

Notice of Christmas Trading Statement

Wednesday, 23 January 2008


On Wednesday, 23 January 2008, ASOS plc, the UK's largest independent online
fashion and beauty retailer, will be announcing details of its performance over
the seven weeks from 2 December 2007 to 20 January 2008.


For further information contact:


ASOS plc Tel: 020 7756 1000

Nick Robertson, Chief Executive

Jon Kamaluddin, Finance Director


www.asos.com


Cubitt Consulting Tel: 020 7367 5100

Brian Coleman-Smith

Nicola Krafft

James Verstringhe


Seymour Pierce Tel: 020 7107 8000

Mark Percy

Nicola Marrin


Background note:


ASOS plc is an Internet Retail business, established in June 2000 and admitted
to AIM in October 2001.

ASOS.com is the UK's largest independent online fashion and beauty retailer.
Aimed primarily at Internet savvy 16-34 year olds, it offers over 6,500 fashion
lines across womenswear, menswear, footwear, accessories, jewellery and beauty.
In addition to its extensive own label ranges, ASOS also sells over 135 designer
brands.

ASOS.com attracts over 2.6m unique visitors a month and, as at 2 December 2007,
it had 1.6m registered users.


This information is provided by RNS
The company news service from the London Stock Exchange

ASOS PLC
23 January 2008

ASOS plc
FOR RELEASE
7.00am
23 January 2008


ASOS plc
('ASOS' or 'Group')
('a leading internet based fashion retailer')


CHRISTMAS TRADING STATEMENT


* ASOS.com sales +86% year on year for the 7 weeks to 20 January 2008

* Sales for the 42 weeks to 20 January 2008 +88% year on year

* Profit before tax for the year to 31 March 2008 likely to be significantly
ahead of market expectations

* 1.7 million registered users as at 20 January 2008


Commenting on Christmas trading, Nick Robertson Chief Executive said:

'We had a cracking Christmas. Sales were ahead of internal forecasts, margin
remained strong and our stock position healthy. I can confirm that we
experienced no major delivery issues in the run up to Christmas.

With sales for the 42 weeks to 20 January 2008 +88% year on year, our profit for
the year to 31 March 2008 is likely to be significantly ahead of market
expectations.'

LONDON (Thomson Financial) - ASOS PLC, the AIM-listed internet fashion retailer formerly known as As Seen on Screen, has forecast a year to March 31 2008 pretax profit 'significantly ahead' of market expectations after enjoying a 'cracking' Christmas.

Updating on trading it said ASOS.com sales for the seven weeks to Jan 20 were up 86 pct year-on-year, taking the cumulative increase for the 42 weeks to Jan 20 to 88 pct.

ASOS joins a short list of sector winners for the festive period. Fellow home shopping players Littlewoods, Findel PLC and N Brown Group PLC have all bucked the trend of poor Christmas trading for UK retailers.

ASOS.com targets internet savvy 16-34 year olds looking to emulate the designer looks of celebrities.

The website offers over 6,500 fashion products across womenswear, menswear, footwear, accessories, jewellery and beauty. It has 1.7 mln registered users.

'We had a cracking Christmas,' said chief executive Nick Robertson. 'Sales were ahead of internal forecasts, margin remained strong and our stock position healthy. I can confirm that we experienced no major delivery issues in the run up to Christmas.'

Prior to today's statement analysts were forecasting a consensus current year pretax profit of 5.7 mln stg.

Robertson told Thomson Financial News that house broker Seymour Pierce has upped its current year pretax profit forecast to 6.7 mln stg and hiked its forecast for the year to end-March 2009 from 8 mln stg to 12 mln stg.

Shares in ASOS closed Tuesday at 227 pence, valuing the business at 166 mln stg. Fourteen pct of the equity is owned by the CEO.

good set of results- ftse up and asc down 10 points. I give up understanding

Asos wins in online fashion battle

Asos, the internet fashion retailer, has revealed bumper Christmas sales and told the market to expect much higher pre-tax profits than previously forecast.

Sales at Asos.com rose 86pc in the seven weeks to January 20, while margins remained flat.

Analysts started to upgrade their pre-tax profit consensus of 5.9m for the year to March 31 as soon as the numbers were announced.
advertisement

Andrew Wade, analyst at Seymour Pierce, raised his forecast to 6.7m to 5.5m and Matthew McEachran at Kaupthing said he expected the consensus forecast to rise to 6.5m-7m.

Chief executive Nick Robertson said that the business continued to benefit from the "emigration to online shopping" but had also increased the number of lines it offered from about 4,000 to 6,500.

Sales in the 42-week period to January 20 rose 88pc.

Mr Robertson said the pace of growth was sustainable: "We've been growing like this for six years and we're still very small."

The Christmas trading period at Asos, which has 1.7m registered users, differs from that of high street retailers as shoppers rush to order while they are still guaranteed to receive their gifts before Christmas day. From December 18 orders began to subside, although next-day delivery in time for Christmas was guaranteed until December 22. The sales period began on December 23 at Asos.

Mr Robertson said that despite the recent falls in the quoted retail sector and stock markets worldwide, he remained "fairly bullish" about the year ahead.

Projected p/e (pre-tax) of 14 for next year (seymour pierce). About 8 for following year. Price will need to double to hold p/e at around 16. Still a no-brainer as an investment.

Eric

If you're felling sick, look at the horizon - applies to stockmarkets as much as sailing. Think where this will be in 2-3 or 5 years' time.

Hi, Eric how are you?

sd

eric/stockdog do you think there is a threat others will muscle in on there buisness in that time? it is becoming clear from this xmas trading the high st stores have suffered and need to act to stop the trend of losing sales to the internet. still holding

Woodie
There is always competition, but first mover advantage plus excellent management plus track record suggest they are well ready for it. Whilst the competition currently is for on-line to steal business from the high street, I do not think competition between on-line shops is so relevant yet.

By the way, look at EBTM which has halved in value since last Monday - clearly not the next mover in the ASOS paradigm just yet. I've managed to stick to my stance to stay clear until it shows an operating profit, thankfully.

stockdog thanks for the reply

Agree sd, as usual! The High Street retailers have their hands tied as they have to be careful not to imact their shop sales: Next, I suspect are still somewhat equivocal about Internet presence. ASOS have the favoured numer two position and a clear leadership in their own niche. Brand loyalty is a key factor. And they still haven't turned their attention to Europe or U.S. Still plenty of scope for growth in sp.

Eric