This was mentioned in Shares Mag of 23rd Nov 2006 as a recovery stock.

Then the price was around 37p. It has since shot up 50% in one week to 56p offer today.

Management has grabbed the company's problems by the scruff of the neck and look capable of delivering a similar turnaround to the one that occurred over the last 5 years.

In the year ending 31 July 2005 the company made 3 million post-tax. If they can do that again then they should make EPS of 14p, so a share price of anything from 100 - 140p ought to be on the cards. 180p ought not to be out of the question.

PDR is continuing to acquire profitable businesses and their recent acquisition, Oriflame, has been earnings-enhancing from the off.

Prospects for the forthcoming year look good, IMO. I already wanted to buy at 40p, but got distracted. However, I have taken a stake today at 56p.

All IMO, PDYOR.






EDIT: RNS of 15 Dec 2006 announces that trading for the first quarter of the new financial year, being 01 Aug - 31 Oct 2006, is profitable and that Oriflame is contributing profitably.

From the Results statement:

Outlook

The Board is pleased to report that the remedial actions taken during the last
few months are proving to be effective and have been well received by our
distributors. In the important pre Christmas sales period, our distributors are
enjoying much improved levels of sales compared to both last year and historic
levels. The overhead costs of the Group have been reduced and the benefits of
this will be further evident in the results for 2006/07. Oriflame continues to
trade in line with the Board's expectations.

Following a very difficult second half of 2005/06, the Board is cautiously
optimistic about the future prospects for Premier Direct Group Plc.

From the trading statement of 17th Oct 2006:

CURRENT TRADING

The Board is pleased to announce that the Group has returned to profitability in
September 2006. The focus on supporting a lower cost and much simplified
territory network has been well received by our distributors.

Current SP: PDR Bid: 53p Offer: 56p Change: 6.5

Premier Direct Grp - Holding(s) in Company
RNS Number:6062N
Premier Direct Group PLC
11 December 2006


Premier Direct Group Plc
(the 'Company')

Holding in Company


The Board of Premier Direct Group Plc has received notification on 8 December
2006 that Nobel has an interest in 1,215,000 Ordinary Shares ('the shares') of 1
pence in the Company, representing approximately 5.85 per cent. of the Company's
issued share capital.


As parent to Nobel, HSBC France also has an interest in the shares.

As parent to HSBC France, HSBC Bank plc also has an interest in the shares.

As parent to HSBC Bank plc, HSBC Holdings plc also has an interest in the
shares.


11 December 2006


END

Premier Direct Grp - Holding(s) in Company
RNS Number:6069N
Premier Direct Group PLC
11 December 2006


Premier Direct Group Plc

(the 'Company')


Holding in Company


The Board of Premier Direct Group Plc received notification on 8 December 2006
that Nobel has purchased a further 50,000 Ordinary Shares of 1 pence in the
Company, and now hold 1,265,000 Ordinary shares ('the shares') of 1 pence
representing approximately 6.09 per cent. of the Company's issued share capital.


As parent to Nobel, HSBC France also has an interest in the shares.

As parent to HSBC France, HSBC Bank plc also has an interest in the shares.

As parent to HSBC Bank plc, HSBC Holdings plc also has an interest in the
shares.


11 December 2006


END

Holding steady at present: PDR Bid: 51p Offer: 55p Change: 0

New RNS out today.


Premier Direct Grp - AGM Statement/Trading Update
RNS Number:8953N
Premier Direct Group PLC
15 December 2006

PDR.L

Premier Direct Group Plc
(the 'Company')

AGM Statement and Trading Update


Premier Direct Group plc, the leading nationwide shopping-at-work provider,
announces that, during its Annual General Meeting to be held at 10.00 am today,
the Company's chairman, Graham Wilson, will make the following comments on
current trading:

'I am pleased to announce that the core business has returned to profitability
in the first quarter of the new financial year and that the key Christmas sales
period is progressing in line with expectations.

'The Oriflame business continues to generate profit and cash and is also trading
in line with expectations.'


15th December 2006


END

Header edited to include summary of trading statement.

If they manage to make even 1 million profit in the current year, the stock will start to look very cheap on prospects for the future, IMO. Given the way in which the business has been restructured, I am hopeful that the time it needs to return to its former glory should be fairly short.

Of course we will know for certain when the interims for the period ending 31 Jan 07 are released, but we might get another trading statement before then.

Current SP: PDR Bid: 52p Offer: 55p Change: 1

PDYOR, etc.

Looks interesting

http://www.premierdirectgroup.co.uk/

Hi Driver, thanks for being the first respondent to my PDR thread!

Indeed it does look interesting - I was very much convinced by the recent Shares Mag article and do not believe I will regret my purchase.

RNS issued post-AGM:

Premier Direct Group PLC
15 December 2006



PREMIER DIRECT GROUP PLC

(the 'Company')

RESULT OF AGM


At the Company's Annual General Meeting held earlier today, all resolutions were
duly passed.

It is the Company's intention to issue a further update to trading during the
week commencing 22 January 2007.

Good morning, ST.
I have decided to join you on this one, so do not be suprised if the SP plummets now.
Alan

Good morning Alan,

Welcome aboard - nice to have some company here :o)

I suppose I could always take advantage of the "Hewitt Effect" to top up ;o)

Good luck to all.

Alan, it seems the Hewitt Effect isn't as strong as was feared. Up a smidge today, 141k traded.

PDR Bid: 53p Offer: 57p Change: 1.5

That takes the SP back up to levels last seen six months ago (apart from the end-of-day high just over a week ago). Will be good if we hold and build on these gains after the profit-taking that took place in between.

Premier Direct Grp - Total Voting Rights

RNS Number:7470O
Premier Direct Group PLC
28 December 2006


Premier Direct Group Plc

Total Voting Rights and Share Capital at 28 December 2006


For the purposes of the transitional provisions of the Financial Services
Authority's Disclosure and Transparency Rules, the total number of ordinary
shares of 1p of Premier Direct Group Plc in issue as at the date of this notice
is 20,730,920 with each share carrying the right to one vote.

There are no shares held in treasury.

The total number of voting rights in Premier Direct Group Plc is therefore
20,730,920.

The above figure may be used by shareholders as the denominator for the
calculations by which they will determine if they are required to notify their
interest in, or a change to their interest in, Premier Direct Group Plc, under
the Disclosure and Transparency Rules.

PDR Bid: 54p Offer: 57p Change: 0.5

Obviously the news that I bought in hasn't got around yet.
Happy bunny.
Alan

:o) PDR Bid: 54p Offer: 58p Change: 1 at close of play today

And up again in the New Year:

PDR Bid: 55p Offer: 59p Change: 1

Only 3,711 shares traded though!