Introduction

Hot Tuna (International) PLC (AIM: HTT) owns the rights to the Hot Tuna brand, a progenitor of global youth fashion and one of the oldest and most iconic names in action sports, born in Australia with a heritage of authentic surf culture.

With its financial headquarters in London, Hot Tuna operates its design, manufacturing, production, marketing and distribution in downtown Los Angeles, California and also maintains wholly owned operations in Sydney, Australia.

Company History

Hot Tuna was born in Australia in the summer of 1969 to serve the demands of sojourning surfers, the product of a dedicated surfer�s passion fueled by the skill of his fashion designer wife. Spreading on the bodies and boards of watermen through coastal locales in the South Pacific, the brand quickly burgeoned globally, becoming an influential leader in the nascent surf industry and one of the progenitors of the neon era of surf in the '80s. Through the brand�s storied history, a long list of notables, in and out of the water, have waved the Hot Tuna banner at one time or another in their careers, including pro surfers such as Richie Lovett, Robbie Page, Beau Emerton and Drew Courtney.

In September 2005, Hot Tuna (International) PLC purchased the Hot Tuna brand from a consortium of investors and listed it on AIM, a division of the London Stock Exchange.

In the interest of managing its brand profile and distribution globally, the public Company began a rapid acquisition of its licensed interests around the world. Talented designers and key management with apparel business expertise from Quiksilver, O�Neill, Ocean Pacific, Rip Curl and Perry Ellis International, among others, were recruited to drive the process in the key markets of the United States, Australia and the United Kingdom. In July 2006, entrepreneur and fashion icon Elle Macpherson, who grew-up with the brand in Australia, was appointed as an executive director of Hot Tuna (International) PLC, her interests focused on design and distribution issues, as well as overall youth fashion and market insight.

Shares Issued 2,208.28m



Major Shareholders

As at 28 April 2011 the Company has been notified of the following interests of 3% or more in the issued ordinary share capital of the Company:

No of shares

% Holding

XCAP NOMINEES LIMITED A/C NOMINEE

275,500,000

12.31%

CHASE NOMINEES LIMITED A/C ARTEMIS

275,000,017

12.29%

BARCLAYSHARE NOMINEES LIMITED

155,953,121

6.97%

PUMA NOMINEES LIMITED A/C SMPRINC

130,869,476

5.85%

XCAP NOMINEES LIMITED A/C PRINMARK

112,500,000

5.03%

TD WATERHOUSE NOMINEES (EUROPE) LIMITED A/C SMKTNOMS

109,159,849

4.88%

HSBC GLOBAL CUSTODY NOMINEE (UK) LIMITED A/C 985770

82,733,333

3.70%

HSDL NOMINEES LIMITED

81,143,261

3.63%

CREDIT AGRICOLE CHEUVREUX INTERNATIONAL LIMITED A/C 3439

73,401,667

3.28%


http://www.hottunaplc.com/


"

RNS Number : 4610V
Hot Tuna (International) plc
29 May 2008


Hot Tuna PLC


('Hot Tuna' or 'the Group')

Trading Update

Hot Tuna PLC, a leading surf wear and fashion brand, provides an update on trading.




Highlights:


Like for like sales for the Spring / Summer season for Hot Tuna increased nearly four-fold to US$2,118,000 (2007: US$593,000):

in the UK and Europe have increased 454% from 100,000 to 554,000;

in the US have increased 30% from US$240,000 to US$360,000; and

in Australia have increased 664% from 85,000 AUD to 650,000 AUD.

Secured orders from some of the leading department stores in the World: House of Fraser, David Jones, Myers and other high-end retailers in the US - Fred Segal in LA and Patricia Fields in New York

The restructuring of the Group over the past 6 months has seen a new management team begin to implement a revised strategy that began with re-defining the Hot Tuna brand as well as an overhaul in the style and design of the product offering. This has been very positively received and has enabled the Group to secure major orders from key department stores worldwide - from this the Group is confident it can build a more secure platform from which to re-launch the brand.

These improvements to the Hot Tuna brand have led to an increased level of distribution and enabled the Group to increase its prices and margins.

Hot Tuna has secured orders from leading department stores in Europe, such as House of Fraser in the UK and El Corte Ingles in Spain for its Spring 2008 season. In Australia, the brand is being retailed the two largest department stores in the country; David Jones and Myers. Recently Hot Tuna USA secured orders from high end retailers such as Fred Segal in Los Angeles and Patricia Fields in New York.

Like for like sales for the Group as a whole have nearly quadrupled from US$593,000 for Spring/Summer season 2007 to US$2,118,000 for Spring/Summer season 2008. This was achieved despite nearly 50% less staff than in the equivalent period last year. The headcount reductions are part of the Group's on-going improvements in efficiency.

The overall monthly overhead has been reduced from about US$616,000 in June 2007 to US$505,000 in January 2008. The target is to reduce the monthly overhead to about US$250,000 by June 2008, which the Group is on track to achieve, without jeopardizing the recent positive developments in sales, putting Hot Tuna on its way towards profitability.

Hot Tuna's enhanced brand appeal and focus as a fashion brand, rather than strictly surf-label, has also led to opportunities in new markets including Japan, Germany, China, Mexico and Scandinavia.

Recently Hot Tuna opened its first retail store in Los Angeles and will soon open stores in Sydney, Dubai and London.

Niels Juul, CEO of Hot Tuna PLC, said: 'This fantastic performance is a testament to the huge amount of work that everyone at the Group has put into turning the brand around. We are now well positioned to take Hot Tuna to the next stage of its development.

Our initial strong results from our first retail store in the US as well as our continued success with our 15 shop-in-shop Hot Tuna concept stores in Myers has given us great confidence in our upcoming strategy of expanding into freestanding Hot Tuna retail stores and in-store concepts.

We are also excited about our planned expansion into Japan and China, with our new manufacturing and retail partners in Tokyo and Shanghai.

Our more fashion-driven focus and edgier profile has proven to offer customers a more exciting retail experience in a tough retail climate.'

Cornhill once tried to sell me this crap at 40p!

The frequency of their phone calls gave the game away, even though i repeatedly told them that I am totally negative retail in both the UK and USA for the foreseeable future.

WOW that would have been a bad move at 40p !! I am thinking that I may be able to make a bit at this level ?? still pondering !

well timing was on !! glad i got in !!

IMO this company has had a very Rough Time and was on its Ass, By the looks of things they have had a good result with the Summer season for Hot Tuna increased nearly four-fold to US$2,118,000 (2007: US$593,000):
in the UK and Europe have increased 454% from 100,000 to 554,000;

SO it could see a nice tic up over the next few Weeks/months : )

Hot Tuna sales quadruple

LONDON (ShareCast) - Shares in surfwear specialist Hot Tuna shot ahead after it said total like-for-like sales for the 2008 spring, summer season increased nearly fourfold.

The group, which has undergone restructuring in the last six months, said it had secured orders from several big name department stores such as House of Fraser and El Corte Ingles.

Sales increased to $2.12m from $593,000 in 2007 while redundancies saw a 50% reduction in staff.

"The headcount reductions are part of the group's on-going improvements in efficiency," Hot Tuna said in its trading update.

Hot Tuna has also moved its brand into new markets including Japan, Germany, China, Mexico and Scandinavia.

The group has also opened its first retail store in Los Angeles and will soon open stores in Sydney, Dubai and London, it added.

GOOD Start this morning !! :)

finished up 10% roll on next week !! :)

Not easy to make anything with a 10% spread unless you are the MM!

LONDON (Thomson Financial) - Hot Tuna claimed top spot among small-cap risers, ticking up 0.25 of a penny -- or 18 percent -- to 1.625 after the surf wear and fashion brand said total like-for-like sales for the 2008 spring and summer season nearly quadrupled.

Sales increased nearly four-fold to $2.12 million from $593,000 in 2007 in spite of nearly 50 percent less staff.

In response to the update, Seymour Pierce reiterated its 'buy' stance on the stock. The broker said it appears the recent restructuring of the group and re-focusing of the brand has helped to deliver an order flow from leading stores, while proposed reductions in the cost base remain on track towards the June 2008 target.

The broker will take the opportunity to review its forecasts of a pretax loss of 2.8 million pounds for 2008 and 800,000 pounds for 2009 when it meets Hot Tuna management next week. tf.TFN-Europe_newsdesk@thomsonreuters.com fjb/ms1

Von Dutch Managing Director becomes Hot Tuna CEO


Elle Macpherson and Niels Juul : photo Hot Tuna

Industry News

Von Dutch Managing Director Joins as Chief Executive Officer of Hot Tuna

Surfersvillage Global Surf News, 16 July, 2007 : - - Costa Mesa -- Hot Tuna (International) PLC (AIM:HTT), a lifestyle apparel brand with authentic surf heritage, is pleased to announce the appointment of Niels Anders Juul, as chief executive officer.

Niels Juul will be based in Newport Beach, and he will be responsible for overseeing the overall development of the brand and managing Hot Tunas worldwide operations located in London, Sydney and Newport Beach. He will be reporting to Elle Macpherson, creative executive director, and on the board of Hot Tuna International PLC, listed on the London Stock Exchange (AIM).

Hot Tuna is happy to welcome Niels to the team. His experience, wisdom and insight in the fashion industry will significantly benefit Hot Tunas development, says Elle Macpherson. We look forward to working with him.

Niels Juul, who originates from Denmark, joins Hot Tuna from Von Dutch, where he was most recently Managing Director. He was not only responsible for overseeing global brand development and positioning, but also led a team in establishing Von Dutch, through distributorships, retail development and license-agreements, worldwide.

Mr. Juul successfully managed a growth from $5 million to $50 million in revenue over three years in worldwide sales of apparel alone. Mr. Juul was also responsible for the design and launch of the successful Von Dutch Eyewear collections that is currently distributed in over 15 countries. His knowledge of the global retail markets will be integral to Hot Tunas future growth

With the tremendous heritage of Hot Tuna, I see an exciting opportunity to boost the presence of a label that dares to be different and is as cutting edge as it was in its original form, back in Australia in 1969, says Niels Juul. Working with Elle Macpherson and her sharp creative vision, I believe that Hot Tuna will make a lasting impression in the surf-market.

Through an uncompromising approach to product development, it has the potential to make a real impact as a young fashion label, because it represents a culture, an attitude and a lifestyle that is truly global.

By staying true to this lifestyle and pursuing consistency in design and visual expression, we can explore all sorts of product categories with Hot Tuna, while we maintain authenticity and establish something credible in the surf-world and relevant in the marketplace.

About Hot Tuna
Born Down Under in the summer of 69 to serve the apparel needs of sojourning surfers, the Hot Tuna brand grew to global prominence in the 80s and 90s, and went public in the UK in Oct. 2005. While headquartered in London, Hot Tuna (International) PLC (AIM: HTT) maintains offices in Sydney, Australia, and in Southern California in the USA.

The brand serves core retail, drawing its inspiration from international surf culture and global fashion, and the Company is committed to the timeless values that its iconic Piranha logo has come to embody: authenticity, creativity and nonconformity.

www.hottunaint.com

More USA/Cen Amer. surfing news available here
Check the latest West Coast Surf Reports and Forecasts

New! B2B News ASBE-Surf | Receive News-Alerts

Meryl Haley

Industry - Surfersvillage


To extract the important bit, our ceo "successfully managed a growth from $5 million to $50 million in revenue over three years in worldwide sales of apparel alone."

Scotinvestor... 60p to 1.5p !!! in 3 years





I got 2k at 1.88... well Its No secret that this Company has Had a torrid year or two under old management which saw SP drop from 60p to current 1.8p But David Lenigas was recently appointed exec chairman and he knows His Stuff ... Also a NEW CEO from Von Dutch Niels Anders Juul . and the last NEWS ..Hot Tuna sales quadruple

LONDON (ShareCast) - Shares in surfwear specialist Hot Tuna shot ahead after it said total like-for-like sales for the 2008 spring, summer season increased nearly fourfold.

The group, which has undergone restructuring in the last six months, said it had secured orders from several big name department stores such as House of Fraser and El Corte Ingles.

Sales increased to $2.12m from $593,000 in 2007 while redundancies saw a 50% reduction in staff.

"The headcount reductions are part of the group's on-going improvements in efficiency," Hot Tuna said in its trading update.

Hot Tuna has also moved its brand into new markets including Japan, Germany, China, Mexico and Scandinavia.

The group has also opened its first retail store in Los Angeles and will soon open stores in Sydney, Dubai and London, it added.


So Scot IMHO this could see a little up side if the next results are as good,..even if its gets to 3p I have made a few quid !!

It's a bit of crap chart innit or am I missing something ?

Saying that I saw some of there stuff on sale somewhere recently for the first time , possibly mandmdirect so maybe they are getting their act together.

Yes Dil you are missing something..... as I said in my last post they have had a crap time, NOW under new management and as you put it seem to be getting their Act together ...... summer season increased nearly fourfold. !!!!!!!!!!!!!!!!!!

2 July 2008

Hot Tuna PLC

('Hot Tuna' or 'the Group')

Hot Tuna Developments


Hot Tuna PLC, a leading surf wear and fashion brand, provides a further update on developments within the company.

The company is delighted to announce the opening in August of its first European standalone, flagship store in Shoreditch, London. The store, which will be located alongside other independent boutiques, will stock the new and revamped collections which have helped drive record sales recently as reported in our trading update on 29 May 2008.

As part of the ongoing cost-cutting programme, the European showroom will operate from the second floor of this new store - thus eliminating the need for the expensive St John's Wood location.

This new store is in addition to the Los Angeles store that opened in May, connected to the new showroom in the Cooper Building downtown.

The designers in London and LA are successfully blending beach and fashion, using designs that evoke the same relaxed and countercultural spirit Hot Tuna embodied in its original form back in 1969.

Given the success of these new collections, the following stores - across the world, have been shipped for Spring / Summer 2008:

Fred Segal, Los Angeles

Patricia Fields, New York

House of Fraser, UK

El Corte Ingles, Spain

David Jones and Myers, Australia


This is in addition to over 250 independent boutiques across the US, UK, UAE, Germany, Spain and Australia.


The Company will be showcasing the new Spring 2009 collections at the Bread and Butter show in Barcelona this week.




- Ends -

All sounds good to me ajcc .... I still think this Could tic up in Time.. Once New management get sorted they do seem to be at least keeping the market/Investors informed ! :) also I found out Hot Tuna International PLC purchased the Hot Tuna brand from Frontier International (Holdings) Pty Ltd, listed on AIM in September 2005, and has since started to aggressively market the brand and reinvigorate the business. The Company now owns all intellectual property rights to its name and related iconography, and has put in place key management drawn from the executive ranks of Quiksilver, ONeill and Ocean Pacific, among others.

: )

yep Smiler i totally agree..... Was a poor company but the guys heading it up now have a strong background in turning companies around (hence their last trading update...) I am in and will sit tight for a couple of years - i believe this is going to rise like a Phoenix. Retail has had a poor time of it and will continue to do so for a while but i am a contrarian and think this looks like it has stonking potential from here. C'mon management onwards and upwards!

Lets Hope So !! :)

Small tic up today ajcc, still I am happy to be in this at 1.88 one to watch !!