This company seems to be undiscovered by many. Brokers are forecasting EPS >15p for 2005 which even at modest PE of 10 makes an attractive buying opportunity at 84p. I have bought twice and am sitting and waiting hoping this will take off but if shares are good enough for Director Jim Hodkinson things must be on the up. As a prisoner of the missus TV shopping I can see why they should be successful. Most people think QVC when TV shopping but Ideal will certainly appeal more to the masses and now on Freeview things could further improve.
Take a look yourselves but I see chance to double your money at least!

no it doesn`t (appeal to the masses)
I stopped shopping there due to several things.
Poor customer service being one
call centre in India another
poor returns service etc

a neighbour also stopped shopping there

it doesn`t get anywhere near the standard set by qvc

we must be pretty representative of their (used to be) customers

Undiscoverd or unwanted can you really see its market value doubling on sort off products been sold.And as gentelam has said customer service is so poor, how will the company take the market share from its clearly more accomplished competitors,and chairman buying 17k of shares must know something bigs in pipe line,never take advice from a woman about money,as you well know all they can do is spend it on tack financial advisers not shoppers yes,i suggest you make a plan and brakeout, make an escape from your missus to the pub.Just hope y dont get set upon by a bear on way t pisser cos i reakon its there waiting for y.

Ok folks, take your points based on your own personal experiences however one thing that is a rapidly growing culture change is home shopping through the TV and the internet 'cos its cheaper and takes less time. A lot of the stuff on these programs I would not personally buy but people are doing exactly that and there is sometimes no accounting for taste and the sad thing is that the average Joe who doesn't give a stuff about things like the stock-market seem to like buying this stuff???

My missus scans through TV shopping when there is sod all on the other several hundred channels and occasionally purchases something and so far no problems at all with service, the call centre moved as there were too many lazy arsed sods in UK not prepared to work evenings, another part of our culture!!
I've taken a gamble on this one and I agree, it will either take off and I will cash in or I'll have to make a quick exit, thats all in the fun of gambling on the shares.

Whatever happens, no need to escape from my missus, when you've got the best who needs the pub?

snip & new fool,

what a nice week I've had, 35-40% profits & still more upside to come, not too late to get on board folks and still a chance for at least 50% profit in 2005 at todays price, no bears waiting here this year at the moment!

IDS gosh a blast from the past.. sold out at 200p area!

Exactly, and after troubles of a few years ago sorted, opportunties even greater now, forecast EPS >15p for 2005 and a decent chairman who has now bought 125,000 shares @>100K in a matter of months I reckon they are heading back towards 2.

Hi Andy, ive read this thread with great interest and have been tempted by this one quite a few times. I just wonder are we all thinking of is it another As seen on screen?. Anyway Im going to have a good look at the accounts this weekend. Im tempted.

cheers Gf.

gf.

I don't think so, it has been through the pain that hopefully ASOS will address before it affects them, that is rapid growth that it's buyers,distribution and service could not sustain and now IDS has come out the other side.
Although internet shopping is increasing, I think TV shopping also has a bright future for several reasons, it is now more accessible, you can see the product in action and you can order via telephone remembering that some people either don't/won't use computers or trust them.
As well as selling thier "own" products they also sell air-time on another channel to sellers and take a %age of sales.
I think heading towards and beyond 2 by this time next year, JH is continually buying shares even at 94p last week, a good endorsement.

Andy

Thanks Andy for that, Im on the brink especially after looking at channel four ceefax is it or the other and looking at the gain for the week , very impressive.

cheers GF.

Hi everyone,

This is definitely an overlooked share. It was recommended by Shares or the IC over a year ago. I got in at 53p and then sold at 73p. Not a bad profit but then it nosedived a little and now its back up even higher! Hasn't been mentioned in the mags though so it just shows how these little gems don't always need media scrutiny to perform!

NJ

Still time to get in here before Christmas and the year end, expect a strong performance and the same with the sp in the run up to the finals when it is predicted to pay a maiden dividend. With the recent 40% rise in sp, after some inevitable profit taking it has held up.
After earlier cynicism from snip/new fool, I'm glad the missus watches this, glad I bought the shares and with decent management hopefully push on past 150p and towards 200p please!!

Clearly people are out there and spending their money through TV Shopping.
Nice to get one right, confirms my culture change theories driving this and the likes of ASC (wish I'd bought at 27p earlier!!). Also think will drive YOO.
Just about enough time to get in at IDS ahead of institutions and I still think heading to 200p.

andy, have also been with IDS.
I do think however that quite a few institutions are already in it but they do expect much more.
ASC....plently more to come!!

Just spotted this one (ok I'm a yr late!) up 270% this yr with no profit , exept to make 3m next time, one to watch me thinks....

why the big drop today? anyone know a reason.

have no idea...but 47,588 shares were sold during the day, only around over 5000 shares were bought...wondering what's happening...

Oh the joy of getting one right with well over 100% profit and marching towards 200%. Can't wait for results on 2nd March when IDS profits >4m expected or>EPS13. Still room for this one to grow further, 2.50 after results.
Don't want to gloat but its nice to look back at the responses to my first posting, unwanted goods and shares, YOU WERE WRONG FOLKS.
Still got the missus and the shares and all doing well thanks.
As I said IDS appeals to the general public and will continue to grow as will theirs and my profits.

well done andy, I got in after that Christmas trading statement and am also looking forward to March results.

capa

Well done Andy, BTW, tipped by online tip site The Share Weekly on friday.

that 76,000 buy at the end is pretty impressive

capa