ASOS have dropped quite significantly in the past week for no particular reason and I view this as the perfect opportunity to invest as I can see them bouncing right back up to the 5.50p mark in the next 2-3 weeks. STRONG BUY!!

woodie thru 3 mark now-u only had to wait 3 days

got there quicker then i thought

Phew! First bought in at 23p many moons ago. Just shows that the best policy is to pick a share and tuck it away - not that that is really in my character. Where in five years time, though?

Eric

500p a share easy.

does anyone not think that asos have been affected by the slowdown in retail sales and will have a cautious outlook for year ahead, and therefore slow the rise up

no

monday will give us a clue,a few weeks ago 3 brokers upgraded the shares after a site vist, if there was a slow down at this moment in time would there have been upgrades?

Why should they be immune from the decline in consumer confidence,and are they vulnerable to bad debts?

halifax no one can be 100% that at some stage they might see a slow down in sales,but the question was asked "does anyone not think that asos have been affected by the slowdown in retail sales and will have a cautious outlook for year "
unless in the last 3 weeks things have changed it wont be at the moment.see my posts earlier in the thread re site vist & upgrades.

their main mkt is 18-25 year olds- they will continue to shop . Also when ordering you pay by credit card so payment guaranteed for ASC and therefore no bad debts to speak of if any at all

ok thanks. I think amazingly this is the only retail share that is near its all time high

Credit card crunch is on its way especially for spendthrift 18-25 year olds, limits are being cut and thousands of new card applications are being rejected.

mummy will look after favorite son and daddy will look after favorite daughter

Carry on believing that and you will find out what happened to the ostrich!

Good debate. The main reason for ASC's strength and source of confidence in its continuation is the rate of switching to internet purchasing, particularly amongst young ladies fashion. NEXT are the only real competitor but are hidebound by the impact on their own retail chain. So even if the overall market is stagnant, a significant growth applies to ASC's own market. Add to that their extension of the market into other age groups, including men, and the potential in Europe and the US and you can see no real reason why the exponential rise should not continue. This should carry on until a slowdown is seen on the horizon.

Have increased my stake today, putting my s where my mouth is! (no not there!)

Eric

Their turnover is less than Oxford Circus Topshop - 1 branch!!! Don't tell me they are running out of capacity to grow turnover when they continue to take greater share of a generally rapidly increasing market. They have warehouse/delivery capacity for a good deal of growth.

The affects of the credit squeeze and ensuing bear market will, in 2-3 years time, look like a blip in ASC's growth story.

5 by end of 2010 = 21% growth compound pa from end of April, and I bet they get there sooner. It will be a 10-bagger for me since I joined the party later than many at the end of 2004 - a 46% pa compound growth return, plus dividends likely to come in the next year or so, plus further purchases since to make it my largest holding - although by no means my largest investment. That will fulfill my pension plans very nicely thank you with tried and tested management who repeatedly deliver into a rapidly expanding market and life style shift of the entire populace worldwide.

Today and tomorrow is a triple witching hour of a) all time high, b) psychological 300p level and c) the buy on rumour, sell on fact brigade prior to update on Monday.

Anyone who enquires whether a credit card transaction company can have bad debts must be a wind-up merchant. It will be a while before we see your shorts available to buy on ASOS!

Me bullish - why do you ask?

UK-Analyst.com this p.m.

Daniel Stewart has a 'buy' rating and a 350p price target for online fashion retailer ASOS (ASC) ahead of the group's full-year trading update due on Monday. The broker said it was encouraged by market share data from Hitwise, showing ASOS closing in on number one online clothing retailer Next Directory and moving away from third-placed Topshop. It also cited the group's strong Christmas trading and positive news from other retailers in relation to their online businesses. ASOS shares slipped 4p to 292.75p.

Sales at internet fashion retailer Asos have rocketed this year, bucking the downward trend in the clothing market, the company is expected to reveal tomorrow - Mail on Sunday

ASOS PLC
28 April 2008


Pre-Close Trading Update

ASOS plc

FOR RELEASE

7.00 am

Monday 28 April 2008

ASOS plc

A leading Internet based fashion retailer

Pre close trading update for the year ended 31 March 2008


* ASOS.com sales for the 12 months to 31 March 2008 up 90% to
approximately 81m

* Profit before tax expected to be slightly ahead of market expectations

* Sales for the 4 weeks to 27 April 2008 up 80% year on year


Nick Robertson, Chief Executive, made the following comments.

I am delighted to report sales of approximately 81m for the year ended 31 March
2008, a 90% increase on the previous year. Consequently, we expect our profit
before tax to be significantly ahead of market expectations, before accounting
for a one off charge of approximately 1.1m relating to the closure of our old
warehouse. After this charge, we expect our profit before tax to be slightly
ahead of analysts' forecasts.

Our gross margin performance will be in line with previous guidance.

I can also confirm that the new financial year has started positively with sales
for the four weeks to 27 April up approximately 80% year on year.

Despite the uncertain economic conditions, I remain optimistic about the
prospects for ASOS. We continue to benefit from the increasing popularity of
online shopping and we have made considerable investments in management,
infrastructure, product ranges and marketing to support and sustain future
growth.

Preliminary Results

ASOS will announce its preliminary results for the year ended 31 March 2008 on
Monday 30 June when it will provide a full overview and update on the business.

On the ball, Woodie. I see you posted at 7.04 this morning! Interesting market comment. MoneyAM quotes Robertson as saying that the effect of the down-turn may be that the pbt growth is only 70% - 80% rather than the historical 90%! Seymour Pearce predict 2009 pbt as 16m and eps 14.8p. Very cautious as only 50% p.a. growth. 75% would give pbt of 20.5m and eps of around 11. Given that growth, eps would be not less than 22 and therefore share price 600p. We should all follow that wise old dog, sd, and tuck them away snugly in their basket.

Eric