ASOS have dropped quite significantly in the past week for no particular reason and I view this as the perfect opportunity to invest as I can see them bouncing right back up to the 5.50p mark in the next 2-3 weeks. STRONG BUY!!

not quite on the ball this morning eric.newspapers are mixed this morning d.telegraph only one saying sell that i can find.

Eric and sd,
I'm still in with you and delighted you are thinking that the rise will continue. I watch your posts very carefully and keep in the background. Cheers to all SD

woodie- as questor admits "we have a terrible track record on ASOS as we have consistently sold the shares as they have soared from a penny onwards"

I see Questor in the D Tel says sell - yet again.

http://www.telegraph.co.uk/money/main.jhtml?view=DETAILS&grid=&xml=/money/2008/04/29/cxquest129.xml


However, from the Times- (sorry do not have link)
Asos

Consumer slowdown? What consumer slowdown? ASOS, the online fashion retailer, once again demonstrated the extent to which it is isolated from the travails of its high street clothing rivals with a year-end trading update that sent its shares to a new high. Profits will be ahead of forecasts, while sales in April are up 80 per cent on last year a considerable feat, given comparative growth of 102 per cent this time last year.

About 180,000 people shop at the ASOS store every day, the same amount that visit Bluewater, the huge Kent shopping centre, and more brands are being added: Kookai joined last week. New technology will enable customers to get as close as they can to the physical experience of browsing. As well as videos showing models wearing the clothes, customers will soon be able to use 3D imagery to see how certain sunglasses suit their face.

ASOS is still relatively small. Annual sales are still only 80 million against 3.3 billion for Next and pre-tax profits for the year to March 31 will be 7 million. However, the challenge remains reining in investor expectations. Seymour Pierce, the house broker, expects sales growth of 60 per cent this year. A maiden dividend could come in 2009.

At 310p, around double the value six months ago, the shares trade at 25 times next years earnings. That may seem pricey, but not once the pace of earnings growth, high operational gearing and strong position within its niche are factored in. Hold on.

It's got to be a hold till upper 300's. If you're getting nervous about losing the wonderful profits you've made so far (and why not be cautious), set yourself an internal stop loss if the SP falls, say, 15% from its EOD peak. But you would have been stopped out in late March at about 250p and missed the next 3 years' continuing story. Also, do watch carefully for the underlying story changing - words like "challenging" being uttered by NR in an update, falling gross margin etc.

robin that to me is a good buy if questor says sell.
ASOS
310p +11p
Questor says Sell
Internet retailer ASOS continues to defy the high street downturn. High street retailers may be struggling - Topshop owner Sir Philip Green describes trading as "horrid" - but online sales at ASOS continue to soar.
Unlike other retailers - which have seen their stock market valuations plummet in recent months amid growing fears about consumer confidence - ASOS shares have soared. Yesterday they closed up 11p at 310p on the back of a positive trading update for the financial year.
Sales soared 90pc to approximately 81m and the company now expects pre-tax profits to be "slightly ahead of expectations".
Nick Robertson, the chief executive who has built ASOS into a 200m-plus business, is confident that he can defy the downturn and remains "optimistic about prospects".
You can't knock Mr Robertson's confidence: he has kept ASOS on track through the dotcom crash and the Buncefield refinery explosion, which destroyed the retailer's warehouse.
But like many retailers of his generation. he has no experience of managing a business through a serious downturn. He also faces the challenge of once again expanding ASOS's infrastructure to service the increasing sales.
Questor has a poor track record when it comes to ASOS - we have consistently sold the shares over the past few years as they have soared from little more than a penny stock.
But on a rating of 27 times, the shares look very expensive - even given the group's phenomenal sales growth and its younger customer base that is less affected by the credit crisis than others. Sell

Also when i first started to invest in stocks many moons ago i tended to follow questor recommendations- of which 70% turned out to be dogs. These days i sometimes put his recommendations on a watchlist which again is now resembling a kennel......full of dogs

I wonder what happened to Wilco? Strong buy at 5.5p indeed (nearly five years ago!) Somewhat over 50-bagger. I just missed the first 5!

Woodie you must admit Questor got it right today for once!

eric lets hope wilco is still in.
halifax yes he got it right today good call?,just out of interest before sept last year james quinn ex shares mag was questor so i have been told not sure if this is correct.

Not surprising to see some profit taking. Agree sd though that this is now on additional investors radar being into the AIM100. Any drifting gives opportunities to top up. Not sure though that you could beat ASOS as a long-term investment (say 5 years) to lock away and not worry about. Questor's comments look dreadfully naive, e.g. re problems of growth.

John Marshall writes, "Online fashion retailer ASOS has again underlined its ability to shine amid the retail gloom after unveiling another incredible hike in top line growth. The London-based firm saw sales soar 90% in the 12 months to the end of March, while the trend has continued since then also, up another 80% in the last four weeks.

This is a staggering performance when drawn against the beleaguered trading backcloth experienced by many retailing companies. It also implies that the company will post pre-tax profits of around 6.9m for the year to March, after factoring in 1.1m of one-off costs, a stunning 38% higher than the 5m or so analysts had originally forecast.

Such a stellar trading performance speaks volumes about the retailer's savvy online fashion strategy. Investment continues to be ploughed into the company's
website, while ASOS is also striking an increasing number of deals to sell third-party branded products, including French Connection and Kookai.

This will also bolster confidence in the company's ability to hit taxable profits of around 12m to 13m in the current year, which runs from the start of April through to the end of March 2009.

Analysts at stock broker Numis remain among the more optimistic, believing that pre-tax profits could go as high as 13.3m this year, implying earnings of around 24p a share.

House broker Seymour Pierce remains a little more cautious with a current full-year profits estimate of 12m pencilled in, although there is a very good chance of this figure being adjusted upwards over the coming weeks and months. Share price targets for the stock are currently pitched at around 390p to 400p level, roughly a third higher than the 300p at which they currently change hands.

Shareholders will also be encouraged by talk of dividends. ASOS has remained off the dividend list so far due to hefty financial commitments to fuel the firm's growth strategy, but CEO Nick Robertson admits that talks are now taking place at board level about dividends, although a maiden payout looks unlikely until next year at the earliest."

Shares says: NICHE RETAILER SHOULD CONTINUE TO PERFORM WELL, ALBEIT AT A LESS DRAMATIC RATE IN FUTURE.

Yes. Probably only about 1/3rd rise in the sp per year from now on. Boo-hoo! Mind that's compound implying 700p in 3 years time. Could just about live with (off?) that.

eric what do you make of the rns today
PLC
02 May 2008


FOR RELEASE
7.00 AM
2 May 2008

ASOS plc
A leading Internet based fashion retailer
('ASOS' or the 'Company')

Change of Nomad and Broker


The Directors of ASOS wish to announce that JPMorgan Cazenove has been appointed
as sole Financial Adviser, Nominated Adviser and Joint Broker to the Company and
that Kaupthing Singer & Friedlander Capital Markets Limited has been appointed
as Joint Broker to the Company, both with immediate effect.

I've never seen a reference to "Financial Adviser" in an RNS re appointment of NOMAD/Broker before. Why do you need a Financial Adviser? Perhaps, merely to fend off the takeover offers!

Any views when this current minor retracement will bottom? Trying to get, my timing right for once.

stockcdog thats was my first thought.with the retrace there is support between 2.50-2.75.

I had just taken the appointments as adding a bit of beef. They are coming onto a lot of institutional radars. Joint brokers is interesting: you would tend to think of fund-raising; the only reason for that might be a move into Europe of, I wonder, US.

The retracements tend to have been about 40p. The last one was really just a move with the market generally. I think ASOS is likely to be the focus of positive comment and institutional investment. Its more likely therefore that the sp moves ahead of the game. This is probably just a bot of profit-taking with relatively low volume.

Eric

taken from another b/b old shares chartist
Zak Mir



Reged: 28/06/07
Posts: 142
Re: ASOS ASC [Re: Malcolm Stacey]
#419733 - 01/05/08 08:25 AM Edit Reply Quote



The shares look as though they are in a "settled" ascending price channel, with decent upside yet to come. Above the floor of a July 2007 channel at 270p the upside is the 2007 resistance line projection at 350p.

nice rise today

tree-shake, or genuine double top/h&s? any views?

stand to be corrected but reckon just a retracement. There is too much good news together with buy recommendations for this to fall. (Nothing wrong with a trailing stoploss though