ASOS have dropped quite significantly in the past week for no particular reason and I view this as the perfect opportunity to invest as I can see them bouncing right back up to the 5.50p mark in the next 2-3 weeks. STRONG BUY!!

I had just taken the appointments as adding a bit of beef. They are coming onto a lot of institutional radars. Joint brokers is interesting: you would tend to think of fund-raising; the only reason for that might be a move into Europe of, I wonder, US.

The retracements tend to have been about 40p. The last one was really just a move with the market generally. I think ASOS is likely to be the focus of positive comment and institutional investment. Its more likely therefore that the sp moves ahead of the game. This is probably just a bot of profit-taking with relatively low volume.

Eric

taken from another b/b old shares chartist
Zak Mir



Reged: 28/06/07
Posts: 142
Re: ASOS ASC [Re: Malcolm Stacey]
#419733 - 01/05/08 08:25 AM Edit Reply Quote



The shares look as though they are in a "settled" ascending price channel, with decent upside yet to come. Above the floor of a July 2007 channel at 270p the upside is the 2007 resistance line projection at 350p.

nice rise today

tree-shake, or genuine double top/h&s? any views?

stand to be corrected but reckon just a retracement. There is too much good news together with buy recommendations for this to fall. (Nothing wrong with a trailing stoploss though

sd I don't see a double top, rather just the vagaries of trading: the time period is too short. Re Woodie's quote of Zak Mir, I can see his point about a July support level of 270p but but not his resistance projection of 350p. Taking one of Zak's favourites - that a major price revaluation takes place in three equal steps - we have had two 50% steps: from 120p to 180p and from 180p to 270p. On that basis the next step takes us to 400p. For that to happen we probably need an analyst concensus, possibly following the annual results and trading statement, that the current rate of growth (say 80% p.a.) will continue for at any rate not less than three years. Not an unreasonable projection.

NEXT results RNS shows ASC in comparison. Unfortunately their internet operation is consumed, I assume, by NEXT Directory. Its somewhat surprising to see their aggressive expansion of high street shops considering the level of competition from the internet; they certainly don't seem to be changing their emphasis.

Eric

Eric - just feeling a little sensitive. Currently swapping my ASC holdings out of my trading account into my SIPP. Decided to buy the SIPP, hope for SP rise to cover dealing costs then sell the trading account. 297.50p of my break even, being greedy now for a quick profit. Of course, it is safer to sell first, then hope for a small dip to cover dealing costs before buying the SIPP, but then there is no upside. ASC currently therefore 25% of my portfolio instead of the more sensible 12.5%. Will we get to my initial next target of 360p before I need to sell half? (School fees, summer holidays, house subsidence - that sort of thing!). We've recovered 2 days in a row to 300p by EOD - a sign of strength I feel, with the daily dips by MMs trying to shake out some loose stock to replenish their near empty coffers.

sd check out kenz and hms for your sipp---long way to go and in the best areas.

thanks

sd - I certainly would do it the same way. If you did buy for your SIPP at 297.5 then you already have covered your dealing costs. Its a matter of trusting the charts, reflecting a level of demand to add ASC to portfolios. The run would only stop, I suspect, if either news was not as good as expectations, perhaps in trading report at the AGM (unlikely), or analyst views move to a consensus that the sp is looking too far ahead. Current broker sentiment is strong - 10 brokers on Hemscott. Incidentally, www.hemscott.com gives good free information and financial analysis. Good luck and many juicy bones.
Eric

A good post, but didn't deserve two entries!

eric here is zaks reply notice the change in wording "of at least"
"zak out of interest how do you arrive at 350p & is this still relevent? tia"

"Drawing a resistance line projection from August through the last highs of 2007 gives a target of at least 350p"

Thanks Woodie. I'll take 350p (at least) as next port of call and we can then set our sights on 400p!

from todays ft.
from todays ft.
Brokers warm to Asos flair
By Peter Garnham

Published: May 13 2008 03:00 | Last updated: May 13 2008 03:00

Asos , the online seller of celebrity-inspired fashion, was in focus yesterday after Cazenove initiated coverage of the stock with an "outperform" rating.

The broker said the speed of growth at the company, which is the UK's second largest online clothing retailer, was "staggering".

Based on the company's ability to convert sales into cash, the broker said Asos shares were worth 387p - 32 per cent above last night's closing price of 293p, down 2.3 per cent on the day.

Shares in internet retailer ASOS (ASC) rose 2p to 295p as Daniel Stewart reiterated its 'buy' stance and 390p target price for the shares. It said it is forecasting compound earnings growth for the company of 56.5% during 2007-2010. It added that its price target is based on a PEG of 1.1 times for ASOS, which is below the peer group average of 1.4 times

Asos to launch menswear catalogue

Published: 13 May 2008 10:59
Author: Ben Bold

Online fashion retailer ASOS.com is to launch a menswear catalogue this week.

The revamped its biannual menswear magazine is to be mailed to existing customers and distributed via fashion publications. Previously, menswear was showcased in the women's catalogue.

The menswear title will showcase Asos's in-house and third-party designed men's collections.

The magazine will have a print run of more than 500,000 and will be mailed to Asos's menswear customers. Copies of the magazine will also be included in the July issue of men's monthly FHM.

Asos's new-look title is printed on high-quality paper and features photography by Helen McArdle and styling by Susie Lloyd.

The first issue will include an interview with Alex Turner, the lead singer of The Arctic Monkeys.

The magazine's re-launch coincides with a new Asos press advertising campaign.

Cost of launch might eat into profits and a big drop today - looks weak.

Bounced a bit yesterday but looking weaker again today and the bears are in control it seems.

bears are in control?????????? looked at chart of late??? am sure they have done their homework re this launch , unfortunately with any new launch you will have to dip in yor pockets first

Dip - more than a dip I expect - a long distance swim - more like it. any down turn in current trading would be a big blow at this time imo.