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..."Who will buy my lovely Ices...?" (HLL)     

hangon - 29 Jan 2007 11:19

Loseley Ice-cream
Currently (up from a real Low), at 2.25p to Buy.
This co had earlier combined a few well-known brands (well, I know Loseley* Ices) and built a new factory in S.Wales to make own-label (for supermarkets?) and their own brands - - with the addition of two new execs - one is ex Heinz-Frozen and the other has put his own money in (subject to an EGM this appears to be 1m as a loan and a further 200k in shares), which will give them some working capital -AND a definate incentive to perform. Mindyou the level is pitched fairly low so the current sp is a "steal" IF they prosper as it was running about 10p (DYOR), when things were thought to be OK.
I think these two execs have the right mix of incentive and "potential" to make more of this company than (just) ice-cream......although with hotter summers promised that may be a v. good starting-point.
Personally, I don't like ice-cream, as I have "sensitive teeth",(Oops!), but it is a popular luxury and I see no problem with a Brand already sold in threatres, museums, stately homes etc. wherever Outlets want an up-market image. Competition will always snap; but HLL- branding could be a barrier to entry (for cheaper Me-Too's). I hope the Supermarket Branding is temporary as this may dictate profitability; yet I hold in hope....
"Melons, Ices, Who will Buy my - - -"
After-EGM EDIT: I understand when the Co floated over 1-yr ago early investors had purchased at 3p, so even now late arrivals are able to buy-in more favourably. I also added better detail (re the 1m+200k above) as far as I know, but DYOR. Their Brands are well known and production staff are busy working at the factory....the New Exec is focussed on Sales and the others report to him...it will take a while to see if he is "nimble-enough" to take advantage of any opportunitiy, for I understand the large contracts are already signed, which I take to mean further Sales in 2007 are unlikely to be significantly better than they already know. Unfortunately I'm not sure what they have signed, but I'm hoping that this new man will prove far better than earlier Management who let the production rule.

* the Loseley Brand also covers Dairy products, which is NOT this business.....only the Ice-Cream (known as Loseley Ices) is part of Hill Station. This may cause some confusion, but is understood in the "Food" industry as an historical issue; as far as I know there is no dispute over the name ( EDIT 31-May2007) DYOR

PS
up 20% today, making this one of the top-risers.

hangon - 16 May 2008 17:26 - 21 of 21

MM's playing games with investors - doubling the sp for a trivial spend ( remember these are cheaper than ice-cream foil-wrappers ( Execs please note!).

Still it's a bit of fun . . . . glad to read the Company Execs are alive to the Market movements - - - - just a shame the amounts aren't "big" 's

EDIT-(Nov08)- Dead in the water with a froth of ices, all at sea....Grr
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