What is happening was slowly going up, past week down 25% Good entry or further down.

I hope the Septics get the $700 billion loan through in the next few days otherwise I can see the FTSE tanking.

Article from the latest edition of Marketing Week: -

Matthew Bottomley, director of new media product marketing at Yell in the UK, explains the reasons for the return of its Directory Heaven campaign in support of its award-winning 118 24 7 service...

Article from the latest edition of Marketing Week: -

Matthew Bottomley, director of new media product marketing at Yell in the UK, explains the reasons for the return of its Directory Heaven campaign in support of its award-winning 118 24 7 service...

http://www.marketingweek.co.uk/how-new-media-can-help-revive-success/3008412.article

it's certainly an exceptionally good tv ad, but is it enough to bring in the profits, even to cover the cost of the advertising

STICKY - i'll try a short tomorrow and see what happens ... will report back

Cheers cyners, dont forget though corporate news is due anytime now.

message is still "unborrowable" .... the implication is that there are none to be borrowed in the market rather than IG's own position at it's self-imposed limit

cheers cyners.

if you've nothing better to do with your money, an interesting punt would be to go long at this juncture

Why pick this when most mid cap oilies are doing far better ?....

i didn't! ..... it was just a follow-on about shorting the stock .... btw, have just bought some CNE and may dabble at some DNX later

YEHAAAAAAAAAAAAAAAAAAAAAAAA

BROKER CALL: Yell upgraded to buy
15 January, 2010 07:32:29 AM


UBS says it has increasing confidence in the directories group as moves its recommendation from neutral. Price target goes to 60p a share from 48p and broker says: 'Despite being one of the most highly leveraged stocks in the sector, on >5x net debt/ EBITDA, and having removed the balance sheet risk that threatened to wipe out equity holders, Yell's performance since the March 2009 lows lagged most other cyclicals, underperforming the sector by 20% over the year. With lower share price volatility, comfort on the balance sheet and perhaps pent up demand for the stock given the refinancing occurred so late in 2009 (short i.nterest also remains high at c10%), we expect this underperformance to reverse early in 2010.'

TIPPED.....

Front::Tips

Buy Yell (YELL) at 39.475p 21/Jan/2010
Says cautious, long-term blue chip investor Robert Sutherland Smith of UK350.com.


Yellow is a colour with some unappealing associations; yellow fever, the yellow streak. We can include the yellow brick road on the basis that the Wizard of Oz had much in common with Fred Goodwin. To this sad roll call of yellows we may add the Yellow Group Plc (YELL) as one of the nation's most dismal equity performers. It is of course the company that supplies the famous Yellow Pages business and service directories.


The Yellow Group is a one time growth story gone horribly wrong. Too many acquisitions and too much debt with little of net tangible worth for ordinary shareholders in the balance sheet with which to support a share price that has been falling like an alpine mountainside since early 2007. Then the share price reached a peak of a penny under 600p, clocking up a 329p gain in the preceding five years. By
late 2008 everything had gone wrong with it. A notable too highly geared company
linked to the retreating advertising market, with large numbers of suddenly
dating, printed business directories in a new digital, internet age, the share
price only stopped falling when it halted at 12p. It recovered to 80p but
recently relapsed to half that price. So at 39.475p, I think the time has come
to look at its prospects once more.



First, this is still a business with sales revenue last year worth over 2.4
billion pounds: more than two and a half times the current market capitalisation
of its equity at 920 million pounds. Even if, as is the case, that revenue may
be predicted to shrink a bit in forward estimates of performance, it is still a
huge disparity.



Second, following the rights issue last November, the company offers considerably more underlying equity value than it did previously, although remaining highly geared. The next and first post' rights issue balance sheet for the year to 31 March 2010 will be published In the first quarter of next year. We know that it will have the benefit of some 650 million pounds of gross new capital; an amount that is 70% of the current market capitalisation. If this new capital is shown as cash in the balance sheet, it means on a crude pro forma basis that the shares are selling on an estimated forward share price to cash multiple of well under two times. However, part of that cash will inevitably be put to work in the business either as replacement of debt, new working capital, or investment. The company's enterprise value could grow to an estimated 6.5 billion pounds assuming that it is not used to pay down debt. At 6.5 billion pounds the enterprise value will be some seven times the current market value of the equity. In good trading times, advantageous gearing for equity holders. Shareholder funds should roughly double, on my estimate, to about 1.2 billion pounds representing an estimate of some 51p a share. In other words, the equity is selling at a circa 23% discount to shareholder equity assets.




Third, the interim results to 31 March last, prior to the rights, offered some attractions. Although reported revenue fell 4% and ebitda (what I call trading profit) dropped 14% to GBP297 million, operating cash actually rose 18% to GBP400 million and free cash stood at GBP225 million. The loveliness of a thing sometimes alters with perspective. From the perspective of a depressed equity market capitalisation of 920 million pounds those first six months numbers look wonderfully attractive at 3 times (six months only) ebitda, 2.3 times the six months only operating cash and 4 times six months free cash. If that is not remarkable equity value, then I will eat my hat, as they used to say when men obviously consumed hats, before Health and Safety forbade the practice.

Forward estimates
for the current year to 31 March 2010 two months to go expect last year's reported pre tax loss of 1 billion pounds to be transformed into a pre tax profit of 204 million pounds and an estimated 225 million pounds next year. The related earnings per share are estimated at 13.6p for this year falling to a smaller post rights 8.7p next year. That puts the shares on forward price earnings ratios of
2.9 times and 4.5 times respectively. With these shares at the bottom of the
company's now improving fortunes and the advertising market cycle, Yellow equity
looks ripe for recovery and excellent long term investment returns. BUY.

Key Data

EPIC: YELL
Market: Full
Spread: 38.39p 38.55p (.415%)

BROKER CALL: UBS a buyer of Yell ahead of the Feb 4 figures
28 January, 2010 08:06:26 AM


Broker sets an ultra-bullish 60p a share price target. Adds: 'Market expectations for Yell both near-term, and longer-term remain extremely low. Whilst we remain cautious on the structural risks, we believe the market under-estimates the potential for some cyclical recovery. Yell trades on 6.5x our below consensus 2010E annualised EBITDA, falling to <5x by 2012E.'

Broker Buy note out late yesterday.....

Yell Group PLC

FORECASTS
2010 2011

Date Rec Pre-tax () EPS (p) DPS (p) Pre-tax () EPS (p) DPS (p)

Exane BNP Paribas
17-03-10 BUY 107.00 11.26 219.00 9.71

Broker buy targets ranging from 45p up to 60p.


Date Broker name New Price Old price target New price target Broker change

05-Feb-10 Barclays Capital Overweight 42.50p 65.00p - Reiteration

05-Feb-10 Canaccord Adams Buy 42.50p 45.00p 50.00p Upgrade

28-Jan-10 UBS Buy 35.15p 60.00p - Reiteration

15-Jan-10 UBS Buy 38.00p 48.00p 60.00p Upgrade

Yell were recommended as a buy in the Sunday Post last Sunday 21 March. They said Yell could be one of the best performing shares of the year. Anyone like to comment.

lovely upgrade for YELL just out.....

target 73.2p upside 84.8%

Yell Group Communications Buy 73.2 39.61 84.8% AlphaValue

Broker BUY reco late yesterday....

Yell Group PLC

FORECASTS
2010 2011

Date Rec Pre-tax () EPS (p) DPS (p) Pre-tax () EPS (p) DPS (p)

Exane BNP Paribas
25-03-10 BUY 107.00 11.26 219.00 9.71

(hemscott premium)

Looks like its going on a positive run.

Directories group Yell jumps 3% after ratings upgrade Guardian - Market Forces Live - Apr 09, 2010

Yell Group plc (YELL) - Carlo Castelli at S&P Credit Research

S&P credit analyst Carlo Castelli said:The outlook revision reflects our view that Yell's liquidity has improved significantly and is now adequate following a debt refinancing, covenant reset and sizeable rights issue late in 2009.

Going very well again today. I suppose the next resistance point at 56/58p will be te first target.

Deutsche Bank today sold close to two million shares